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AppsProductivity

1Password: Password Manager

iOSv8.12.42, 2026-10-211password.comApp Store
JSON / MCP
What it is

A password manager that stores logins, cards and documents, fills them in on phones, computers and browsers, and syncs across devices. It sells to individuals, families, teams and businesses.

Maker
AgileBits Inc.
Launched
Aug 2022
Category
Productivity
Price
Free, subscriptions $4.99 to $299.99
US ratings
45K, 4.7 avg
Best rank
#32 grossing, US
  • AgileBits Inc. released the iOS listing 2022-08-09; it has 45,244 US ratings at 4.66 [App Store listing]
  • By late 2023 over two-thirds of revenue came from business customers [courier.fyi case study]
  • Chart snapshot 2026-07-30: US grossing 32, US free 98, and top 100 grossing in 30 countries

How 1Password got its users

Consumer installs look search-led and reputation-led; the paid ads seen are for businesses, with partner creators adding seasonal bursts. Confidence: low

Main channel: Creators and UGC, as the reading above names it
Creators and UGCYouTubeApp Store search and chartsPodcasts and interviewsPress and articlesPosts on X
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2005Direct, individuals: Built for individuals first
  2. 2005-2019Bootstrapped, no outside funding: Grew without raising money for 14 years
  3. 2019Funded go-to-market: First round used to build a go-to-market team and speed up product
5 more steps:
Creators and UGC Top creator posts about 1Password
25 creators; tags and links first
25 creators, 2 tag or link the app; 5.9K likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

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How 1Password gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
25 creators, 2 tag or link the app; 5.9K likes on their best posts
Shown at the top of the page.
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YouTube
20 videos about 1Password, 1.3M views
App Store search and charts
81K ratings, 4.7 average; in a top 100 in 23 of 25 stores
  • United States 45K ratings, #29 grossing
  • Germany 6.1K ratings, #23 grossing
  • Canada 5.3K ratings, #26 grossing
Open the tab
Podcasts and interviews
6 episodes name 1Password, 4 founder quotes
The list:
Open the tab
Press and articles
10 articles found
The list:
Open the tab
Posts on X
33 posts name 1Password, 242 likes
The list:
Meta ads
3 ads (26 active creatives), the longest running 6 days
  • “” 6 days, 3 variants
  • “Give agents acc” 5 days, 3 variants
  • “” 5 days, 3 variants
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 27 creators; 19 profiles checked so far
19 of 27 creator profiles checked: 17 with "one post", 2 with "several posts within a month".
Several posts within a month 27%
One post 1763%
0 of 27 creators show a promo code (0%)Creator timeline
Ad category mix
3 Meta videos
Mixed makes up 100% of ads. Mixed ads run longest (median 5 days).
100%
CategoryAdsMedian days runningDays
Mixed3 ads5 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
0 of 3 ads still run after 60 days, 0 after 120.
0%0 of 3
0%0 of 3
0%0 of 3
0%0 of 3
30+ days60+ days90+ days120+ days
Variants per category
9 variants on 3 videos
Mixed ads get the most variants: 3 per ad (9 across 3).
Mixed93/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

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26
active creatives
Meta Ad Library
54
ad variants
9 on the 3 videos
3
distinct videos
3 with an image
0 of 3
past 60 days
0% still running
6 days
longest running
1 ad

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Next: Top videos
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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 3 ads by variants, then days running; top 0 own posts by views
Ad frame:
Source: Meta Ad Library
Meta ad #1Mixed
3 variants6 days running15s
What they say
“One password for agents unlocks a safer way for your personal agents to complete tasks, so you can organize a cozy night in or a memorable night out. One platform to protect your secrets so your agents know what matters without knowing...”
The first lines of every top video:
Storyline
Vertical motion graphic of the 1Password logo glow, then stock footage of two women in a kitchen with a tablet, with agent and shopping cart icons and headline text

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 3 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Mixed3 100%9356 0%0%67%
New ads per month, by category
first-seen date
Oct
Mixed3
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta23 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
0 of 3
show a result on screen
0.3 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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23 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
56.4% of the ratings in tracked stores
80.7K
ratings in tracked stores
25 App Store countries
15 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 56.4% of the ratings in the 25 tracked stores.
United States US45.5K
Germany DE6,114
Canada CA5,261
Best rank by country
category top 100, 2026-11-06
Best: #23 grossing in Productivity, Germany.
Germany DE#23
Canada CA#26
United States US#29
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #29 grossing, Productivity #29#49 45,473 56.4% 4.66 English100%
Germany DE #23 grossing, Productivity #23#64 6,114 7.6% 4.57 German0%
Canada CA #26 grossing, Productivity #26#45 5,261 6.5% 4.69 English100%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
  • The job of every beat and screen
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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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  • Ad launches against rank history
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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 26 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, 1password.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 893 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
14 episodes with the founder or team
Press and founder posts
2
“When we founded 1Password in 2005”
1password.com/company
“1Password has moved from acting on the periphery to being a...”
X (1Password post), 2026-06-18
10 press links
Every article and interview we read.
Data problems found
6
01First-frame thumbnails exist for 3 of 3 ads.
023 of 26 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
032 collected ads show no 1Password: Password Manager content and are left out of every count.
04Creator types: 19 of 27 creator profiles opened; 8 creators stay "not checked yet" until checked.
05Creator post counts differ for 2 of 27 creators (search hits vs profile count). Tables use the profile count.
0618 accounts found in searches are left out of the creator counts: 14 point at another app or are named like the app without being it, 4 never name, tag or link it.
Store data
secondary
45,244
ratings
4.66
average rating
#98 / #32
US free / grossing, 2026-07-30
23
countries charting
Caveats
11
Meta Ad Library was read logged out: 26 active creatives only
5 ads had captured video and were dissected; the other 21 are read from text only
The TikTok Commercial Content Library (EU) returned 0 for 1Password and AgileBits
Google Ads Transparency Center was blocked (rate limit) at collection
TikTok counts are numbers shown on cards, not verified views; some show 0 or None
The Instagram profile @1password is marked NAME_ALIKE_NOT_THE_APP
Mix shares are estimates and labelled so;
0 Reddit threads were found
X search for 'founder' returned posts from @notch, an unrelated person; they are not used
Creative family counts are approximate, grouped by primary text from the Ad Library list
Press sources list few channel numbers

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for 1password.com. Data as of 2026-11-04.

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Guides about 1Password

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