Guides

How apps get their users: ads, creators, posts and launches, read from Chartjump's data. One new guide a day.

• Competitor ads: how to see every ad a rival app runs, and which ones work How to find competitor ads for an app on Meta, Google and TikTok, why many fast growing apps show none, and how to tell which ads are the winners.
• App store optimization (ASO): how small apps rank in App Store search App store optimization explained with real apps: keyword-first names, small phrases, translated listings and ratings. What to copy this week.
• UGC creators: how to find, pay and brief them for your app What UGC creators are, where to find them, what they cost, and how Cal AI, Umax, GoTall and Tipsy Chat pay and brief theirs. Real app data.
• Meta Ad Library: how to find your competitors' app ads and see which ones work How to search the Meta Ad Library for a competitor's app, which of its ads are worth copying, and what long-running ads from real apps have in common.
• TikTok ad library: how to find your competitors' app ads The TikTok ad library only covers Europe and app name searches often show the wrong ads. How to find a competitor's ads, and where to look for the US.
• UGC ads: what they are, real examples from 12 apps, and how to copy them UGC ads explained with real examples: the hooks, lengths and versions 12 apps run on Meta, what a video costs, and how to copy them on a small budget.
• How to market an app when you have no audience and no budget How to market an app with no audience: short videos that show the result, many small paid creators, then ads built from what already worked. Real numbers.
• Cal AI marketing strategy: how the calorie app got its users How Cal AI grew to 15 million downloads: a paid creator program on TikTok and Instagram first, then 230 live Meta ads on top. What to copy.