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AppsHealth & Fitness

AbMaxx: Become Shredded

iOSv2.11, 2026-09-21App Store
JSON / MCP
What it is

AbMaxx is a subscription fitness app that uses AI to analyze a photo of a user's abs and generate a personalized ab workout routine.

Maker
Nextgen Labs LLC
Launched
Feb 2026
Category
Health & Fitness
Price
Free, subscriptions $1.99 to $49.99
US ratings
1.5K, 4.7 avg
Best rank
#89 free, Mexico
  • Made by Nextgen Labs LLC; founder Lino (@LinoLeighton) lists it as founded March 2026 [TrustMRR]
  • Listed for sale at an asking price of $1,000,000, with all-time revenue of $139,435 and MRR of $17,121 [TrustMRR]
  • Founder says it reached '30K/Month' in revenue and that growth came from Meta Ads and organic social [X, @LinoLeighton]

How AbMaxx got its users

AbMaxx grew mainly through Meta video ads built on UGC-style transformation clips; the founder cites 'Meta ads and Organic' and creator campaigns. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsApp Store search and chartsPress and articlesPosts on XPodcasts and interviewsCreators and UGC
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2026-02 to 2026-03App Store: App released on the store, founder lists the company as founded March 2026
  2. 2026-03 to 2026-06Meta ads and organic: Paid Meta ads plus organic posts, 'launched 3 months ago' at the time of the sale feeler. 13% download to paid conversion rate; On track to hit 12K month
  3. 2026-06-30Meta ads (seen by outside observer): A third party pointed to the app's Meta ads on an ad-spy site as the reason to copy it. $550 daily revenue; currently $6k MRR
6 more steps:
Meta ads Top 3 Meta ads
of 46 active, by variants then days
Ad frame: Stop coping#1
Source: Meta Ad Library
UGC talking head
“Stop coping”
72 days1 variants
Teardown
Ad frame: Pov: You litteraly found the secret...#2
Source: Meta Ad Library
Screen demo
“Pov: You litteraly found the secret to getting abs”
72 days1 variants
Teardown
Ad frame: 3 month abs transformation#3
Source: Meta Ad Library
Mixed
“3 month abs transformation”
72 days1 variants
Teardown
28 ads (46 active creatives), the longest running 72 daysAll 28 ads

Overview

Every channel we found, then the numbers behind it.

Open
How AbMaxx gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
28 ads (46 active creatives), the longest running 72 days
Shown at the top of the page.
Open the tab
App Store search and charts
2K ratings, 4.7 average; in a top 100 in 1 of 25 stores
  • United States 1.6K ratings
  • Canada 186 ratings
  • United Kingdom 87 ratings
Open the tab
Press and articles
7 articles found
The list:
Open the tab
Posts on X
4 posts name AbMaxx, 144 likes
The list:
Podcasts and interviews
5 founder quotes
Open the tab
Creators and UGC
1 creator
    Open the tab
    Reddit
    1 thread names AbMaxx
    The list:
    Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
    Paid, Meta adsCreator posts
    Category colors match on every tab
    Ad category mix
    28 Meta videos
    Mixed and ugc talking head make up 68% of ads. Mixed ads run longest (median 12.5 days).
    36%32%14%14%
    CategoryAdsMedian days runningDays
    Mixed10 ads12.5 d
    UGC talking head9 ads10 d
    Before and after4 ads22.5 d
    News or reaction4 ads3.5 d
    Screen demo1 ads72 d
    Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
    Survival
    days since first seen, all still active
    6 of 28 ads still run after 60 days, 0 after 120.
    29%8 of 28
    21%6 of 28
    0%0 of 28
    0%0 of 28
    30+ days60+ days90+ days120+ days
    Variants per category
    28 variants on 28 videos
    Mixed ads get the most variants: 1 per ad (10 across 10).
    Mixed101/ad
    UGC talking head91/ad
    Before and after41/ad
    News or reaction41/ad
    Screen demo11/ad
    Ad launches
    Free account
    Launch dates and batch sizes
    Audience: ads per group
    Free account
    Who the ads speak to
    Creator posting patterns
    posting patterns of 1 creators; 1 profiles checked so far
    1 of 1 creator profiles checked: 1 with "one post".
    One post 1100%
    0 of 1 creators show a promo code (0%)Creator timeline
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    Winning ads

    Ranked by variants, then days running. Star an ad to save it.

    Open
    46
    active creatives
    Meta Ad Library
    46
    ad variants
    28 on the 28 videos
    28
    distinct videos
    15 with an image from Meta
    6 of 28
    past 60 days
    21% still running
    72 days
    longest running
    4 ads
    #172 days
    “Stop coping”
    1 varJul 20
    UGC talking head
    Source: Meta Ad Library
    #272 days
    “Pov: You litteraly found the secret to getting abs”
    1 varJul 20
    Screen demo
    Source: Meta Ad Library
    #372 days
    “3 month abs transformation”
    1 varJul 20
    Mixed
    Source: Meta Ad Library
    #566 days
    “no on-screen text”
    1 varJul 26
    Mixed
    Source: Meta Ad Library
    #663 days
    “Apps that help you get ABS edition GOOD BETTER BEST”
    1 varJul 29
    UGC talking head
    Source: Meta Ad Library
    22 more ads
    Sign up free to see 18 more with hooks and analysis.

    Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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    Next: Top videos
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    Top videos

    What the top ads and own posts say, from their transcripts.

    Open
    What they say
    top 5 ads by variants, then days running; top 0 own posts by views
    Ad frame: Stop coping
    Source: Meta Ad Library
    Meta ad #1UGC talking head
    1 variants72 days running43.1s
    “Stop coping”
    What they say
    “If you don't have abs in 2026, I don't know what you're doing. You're either really stupid or you just don't care.”
    The first lines of every top video:
    Storyline
    A man in a backwards cap talks to the camera on a couch, with cutaways to a gym photo, the app Analysis screen and an exercise how-to screen

    Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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    Next: Teardowns
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    Teardowns

    The top ads, beat by beat, ready to copy.

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    Next: Ad categories

    Ad categories

    Which kinds of ads ran, how many, and how long they lasted.

    Open
    Categories ranked by median days running
    Meta, 28 distinct videos
    CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
    Screen demo1 4%117272 100%100%100%
    Before and after4 14%4122.541 0%100%100%
    Mixed10 36%10112.572 30%90%100%
    UGC talking head9 32%911072 22%67%100%
    News or reaction4 14%413.524 0%100%100%
    New ads per month, by category
    first-seen date
    JulAugSep
    Mixed316
    UGC talking head2.7
    Before and after.13
    News or reaction..4
    Screen demo1..
    Not seen
    where we looked
    Creator partnership ads on Meta0 found
    TikTok ads (EU library)searched, see caveats
    Google Adsnone
    Apple Search Adsno public library
    Image or carousel ads on Meta18 active, not dissected
    Primary ad texts
    Free account
    The ad texts and how many variants use each
    Ad facts
    24 of 28
    show a result on screen
    13.5 s
    median until the app appears
    EU targeting and ad languages:
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    Locales

    Where it charts and how it rates, store by store.

    Open
    1 of 25
    stores where it charts
    top 100, category or overall
    United States
    biggest store by ratings
    81.4% of the ratings in tracked stores
    1,953
    ratings in tracked stores
    25 App Store countries
    12 of 25
    stores in their main language
    from the App Store listing languages
    Free
    ad languages
    with a free account
    Ratings by country
    top 3 of 25 stores
    United States holds 81.4% of the ratings in the 25 tracked stores.
    United States US1,590
    Canada CA186
    United Kingdom GB87
    Store by store
    3 of 25 stores, by ratings
    CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
    United States US not in a top 100 -- 1,590 81.4% 4.73 English83%
    Canada CA not in a top 100 -- 186 9.5% 4.49 English83%
    United Kingdom GB not in a top 100 -- 87 4.5% 4.64 English83%
    22 more countries
    Every tracked store: ranks, ratings and language support.
    Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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    Next: Creative families
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    Creative families

    Repeated scripts and templates across the ads.

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    Next: Creators and organic

    Creators and organic

    Creator posts, codes and the app's own accounts.

    Free account
    Sign up free to open Creators and organic
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    Next: Audience

    Audience

    Who the ads speak to, with the evidence behind each group.

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    Next: Psychology

    Psychology

    Why each ad works, who it brings in, the job of each beat.

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    • Which audience each ad brings in
    • The job of every beat and screen
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    Next: Revenue and charts

    Revenue and charts

    Revenue estimate first, then what moved the charts.

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    • Revenue and download estimate
    • Founder-stated numbers with dates
    • Ad launches against rank history
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    Next: Sources

    Sources

    Where every number comes from, and what is missing.

    Open
    Collected by Chartjump
    Meta Ad Library, logged out, 46 active creatives
    TikTok Commercial Content Library, EU only
    Google Ads Transparency Center
    TikTok organic: account pages, hashtag and code search
    Daily tracker: ratings, App Store top charts per country
    App Store listing and review feed
    Apple charts, ratings, public pages: input to the Chartjump estimate
    App Store listing
    apps.apple.com
    Press and founder posts
    2
    “If you’re running influencer/UGC campaigns”
    X, 2026-07-31
    “If someone came with the right offer”
    X, 2026-06-24
    7 press links
    Every article and interview we read.
    Data problems found
    4
    01First-frame thumbnails exist for 28 of 28 ads.
    0228 of 46 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
    03Creator types: 1 of 1 creator profiles opened; 0 creators stay "not checked yet" until checked.
    049 accounts found in searches are left out of the creator counts: 5 point at another app or are named like the app without being it, 4 never name, tag or link it.
    Store data
    secondary
    1,474
    ratings
    4.72
    average rating
    - / -
    US free / grossing, 2026-07-30
    1
    countries charting
    Caveats
    10
    Meta Ad Library was read logged-out through keyword searches
    Run lengths come from the start date shown in the library
    Ad dissection covers 28 ads with captured video
    Language counts are a model read of 28 ads, not of the library
    EU reach and impressions were not read; no spend or view data exists for any ad
    Instagram profiles were not collected (blocked or empty)
    TikTok card counts are likes or counts shown on cards, not views
    0 App Store reviews, 0 Reddit comments, no YouTube or podcast transcripts: user voice is thin
    Revenue and MRR figures come from founder posts and listing sites that disagree;
    Estimated channel shares are my own rough estimate, not a source statement

    Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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    No ads in TikTok's ad library (EU, 2 searches). Data as of 2026-09-30.

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