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Badoo Dating app icon
AppsLifestyle

Badoo Dating: Meet New People

iOSv5.481.1, 2026-09-28badoo.comApp Store
JSON / MCP
What it is

A dating app where adults find dates, relationships or friends by swiping, browsing nearby people and video chatting, with photo verification and AI tools meant to filter out fake accounts and explicit images.

Maker
Badoo Software Ltd
Launched
Jan 2022
Category
Lifestyle
Price
Free, subscriptions $1.99 to $13.99
US ratings
149K, 4.6 avg
Best rank
#34 grossing, US
  • Made by Badoo Software Ltd [App Store listing]
  • Founder Andrey Andreev reportedly invested in and supported the launch of rival dating app Bumble [X post by @mayyuurr]

How Badoo Dating got its users

Badoo's visible acquisition is a fresh wave of UGC talking-head Meta ads in Portuguese, English and German; organic creator activity is small. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsApp Store search and chartsYouTubePress and articlesRedditGoogle ads
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2011-02Own X account (Badoo_DE) and Facebook...: Daily German-language engagement tweets (questions, Valentine's content, language launches) and a Facebook app. 17% Zuwachs (growth) among most used Facebook apps
  2. 2022-12TikTok creator: Labelled #AD post by @maxhovey tagging @badoouk with #CancelCuffing
  3. 2026-08-26 to 2026-09-16Meta ads: Batches of UGC talking-head videos in several languages: 13 creatives on Aug 26
Meta ads Top 3 Meta ads
of 39 active, by variants then days
Ad Library#5
Source: Meta Ad Library
UGC talking head
“”
39 days2 variants
Teardown
Ad Library#6
Source: Meta Ad Library
UGC talking head
“guys I'm telling you”
39 days2 variants
Teardown
Ad Library#7
Source: Meta Ad Library
UGC talking head
“Amiga, cê não acha que os aplicativos de relacionamento”
39 days1 variants
Teardown
16 ads (39 active creatives), the longest running 39 daysAll 16 ads

Overview

Every channel we found, then the numbers behind it.

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How Badoo Dating gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
16 ads (39 active creatives), the longest running 39 days
Shown at the top of the page.
Open the tab
App Store search and charts
647K ratings, 4.6 average; in a top 100 in 25 of 25 stores
  • United States 149K ratings, #29 grossing
  • France 70K ratings, #7 grossing
  • Brazil 69K ratings, #8 grossing
Open the tab
YouTube
14 videos about Badoo Dating, 134K views
Press and articles
9 articles found
The list:
Open the tab
Reddit
4 threads name Badoo Dating, 89 comments
The list:
Google ads
2 ads for badoo.com in Google's Ads Transparency Center
Open in Google's Ads Transparency CenterOpen the tab
Creators and UGC
4 creators
Open the tab
Posts on X
1 post names Badoo Dating, 3 likes
The list:
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
16 Meta videos
UGC talking head makes up 100% of ads. UGC talking head ads run longest (median 39 days).
100%
CategoryAdsMedian days runningDays
UGC talking head16 ads39 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
0 of 16 ads still run after 60 days, 0 after 120.
94%15 of 16
0%0 of 16
0%0 of 16
0%0 of 16
30+ days60+ days90+ days120+ days
Variants per category
32 variants on 16 videos
UGC talking head ads get the most variants: 2 per ad (32 across 16).
UGC talking head322/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 5 creators; 5 profiles checked so far
5 of 5 creator profiles checked: 5 with "one post".
One post 5100%
0 of 5 creators show a promo code (0%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
39
active creatives
Meta Ad Library
67
ad variants
32 on the 16 videos
16
distinct videos
0 with an image from Meta
0 of 16
past 60 days
0% still running
39 days
longest running
9 ads
#539 days
“”
2 varAug 26
UGC talking head
Source: Meta Ad Library
#639 days
“guys I'm telling you”
2 varAug 26
UGC talking head
Source: Meta Ad Library
#739 days
“Amiga, cê não acha que os aplicativos de relacionamento”
1 varAug 26
UGC talking head
Source: Meta Ad Library
#839 days
“Dating in your 30's”
1 varAug 26
UGC talking head
Source: Meta Ad Library
#939 days
“”
1 varAug 26
UGC talking head
Source: Meta Ad Library
#1039 days
“Ich war ehrlich gesagt kurz davor”
1 varAug 26
UGC talking head
Source: Meta Ad Library
10 more ads
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Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Next: Top videos
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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad Library
Source: Meta Ad Library
Meta ad #1UGC talking head
6 variants38 days running21.7s
“not visible (no text on first frame)”
What they say
“Okay, I need to tell you about the worst what are we conversation that I've ever had. So picture this, three weeks of talking and then he goes, oh I wasn't really looking for anything serious.”
The first lines of every top video:
Storyline
A blonde woman talks to camera from a parked car with word-by-word captions; no app UI shown

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 16 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
UGC talking head16 100%3223939 0%25%100%
New ads per month, by category
first-seen date
AugSep
UGC talking head142
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Ads2 ads
Apple Search Adsno public library
Image or carousel ads on Meta23 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
4 of 16
show a result on screen
15 s
median until the app appears
EU targeting and ad languages:
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Next: Locales
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Locales

Where it charts and how it rates, store by store.

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25 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
23% of the ratings in tracked stores
647.1K
ratings in tracked stores
25 App Store countries
23 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 23% of the ratings in the 25 tracked stores.
United States US149.1K
France FR69.6K
Brazil BR68.9K
Best rank by country
category top 100, 2026-10-05
Best: #7 grossing in Lifestyle, France.
France FR#7
Brazil BR#8
United States US#29
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #29 grossing, Lifestyle #29- 149,077 23% 4.58 English36%
France FR #7 grossing, Lifestyle #7#53 69,643 10.8% 4.44 French0%
Brazil BR #8 grossing, Lifestyle #8#19 68,883 10.6% 4.57 Portuguese43%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
  • The job of every beat and screen
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Next: Revenue and charts

Revenue and charts

Revenue estimate first, then what moved the charts.

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  • Founder-stated numbers with dates
  • Ad launches against rank history
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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 39 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, badoo.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 599 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
0
9 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 16 of 16 ads.
0216 of 39 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
03Creator types: 5 of 5 creator profiles opened; 0 creators stay "not checked yet" until checked.
043 accounts found in searches are left out of the creator counts: 2 point at another app or are named like the app without being it, 1 never name, tag or link it.
052 ads from the app's advertiser do not name, tag or link the app and are shown apart, outside every ad count.
Store data
secondary
149,035
ratings
4.58
average rating
- / #34
US free / grossing, 2026-07-30
25
countries charting
Caveats
10
Meta counts are from logged-out keyword searches and may miss ads or other advertiser pages
All 39 ads are 39 days old at most; the library gives no spend, reach or performance
The longest-running ads are tied at 39 days
Instagram was not collected; the profile list is empty
TikTok card counts are not views (@9jacoder's 711 is a count on a clone; most others show 0)
The 8 TikTok accounts include no verified official Badoo account
The shares in mix.estimated_shares are my estimate, not source data
Google Ads Transparency returned unrelated advertisers
X posts are Badoo_DE tweets from Feb 2011 and press posts about other companies
Reviews are the public RSS sample (599), skewed to Sep and Oct 2026

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). Data as of 2026-10-04.

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