Bevel is an iPhone and Apple Watch app that pulls sleep, recovery, strain, food and workout data into one place, with a paid AI coach, for people who track their health.
- Maker and funding: co-founders Ben, Grey and Aditya [bevel.health/about-us]; Bevel raised a $10M Series A led by General Catalyst
- A podcast ad read claims over a million downloads and a 4.8 star rating [The Iced Coffee Hour, 2025-12-08]
- Pricing move: on 2025-12-19 Bevel made every feature except Bevel Intelligence free [Bevel on X and Instagram, 2025-12-18/19]
How Bevel got its users
Bevel grows mostly through creator and YouTube comparisons with Whoop and Garmin and word of mouth, backed by a large Meta ad count reported by a third party. Confidence: low
- 2024-01App Store launch: App released 2024-01-08 as a free tracker built around Strain, Recovery and Sleep scores
- 2024-08 to 2024-09X own account: Feature explainer posts on score definitions and each release; small reach
- 2025-02Product launch (Bevel 2.0): Founder teased Bevel 2 as 'Uncharted Course' dated 2025-02-05 after a 1 focused on exercise and sleep