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BitePal app icon
AppsHealth & Fitness

BitePal: Food Calorie Tracker

iOSv2.38.1, 2026-11-04App Store
JSON / MCP
What it is

BitePal is a calorie and food tracker from Reface Lithuania UAB. It scans a meal photo, shows a nutrition score, and adds fasting and water tracking with a raccoon mascot, for people managing weight.

Maker
REFACE LITHUANIA UAB
Launched
Jun 2024
Category
Health & Fitness
Price
Free, subscriptions $0.99 to $59.99
US ratings
57K, 4.7 avg
Best rank
#85 grossing, US
  • Maker is REFACE LITHUANIA UAB; App Store release 2024-06-10, 57,303 US ratings at 4.66 [App Store listing]
  • The app's own TikTok and Instagram bios say 'Join 11M+ BitePal users' [verified accounts @bitepal.app and @bitepal_app]
  • Third-party revenue claims: '1 year old app 100K downloads. $400K/month in revenue' [@AIAdsApps on X, 2025-07-12];

How BitePal got its users

Mostly paid social with a raccoon mascot, now translated for Europe and Latin America, plus many small creators; no founder numbers exist. Confidence: medium

Main channel: Creators and UGC, as the reading above names it
Creators and UGCOwn accountsMeta adsApp Store search and chartsYouTubePosts on X
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2024-06App Store: Launch of the app by Reface Lithuania UAB
  2. 2025-03 to 2025-08Paid social ads: Heavy ad exposure with a female-targeted message. 'bitepal is making money bc of ads and great branding' [@simonecanciello
  3. 2025-04 to 2025-05Creators: Creators post a calorie-tracking idea with the app in the caption or a scan on screen. count shown on card: @logandglow 134.8K, @dboycodi 79,000
4 more steps:
Creators and UGC Top creator posts about BitePal
49 creators; tags and links first
49 creators, 25 tag or link the app; 185K likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

Open
How BitePal gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
49 creators, 25 tag or link the app; 185K likes on their best posts
Shown at the top of the page.
Open the tab
Own accounts
@bitepal.app: 33 TikTok posts, 214K views, 1 past 100K
Open the tab
Meta ads
22 ads (30 active creatives), the longest running 96 days
  • “quand quelqu'un dit « mange juste 1200 calories » et que...” 26 days, 3 variants
  • “Yo: Como sano, bebo 3 L al día, bajé de peso - todo gracias...” 26 days, 2 variants
  • “Meu jejum termina às 18:00 Eu às 17:59:” 26 days, 2 variants
Open the tab
App Store search and charts
160K ratings, 4.7 average; in a top 100 in 20 of 25 stores
  • United States 57K ratings
  • Mexico 30K ratings, #6 grossing
  • Brazil 17K ratings, #14 grossing
Open the tab
YouTube
20 videos about BitePal, 34K views
Posts on X
8 posts name BitePal, 1.1K likes
The list:
Press and articles
10 articles found
The list:
Open the tab
Podcasts and interviews
1 episode names BitePal
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsOrganic, own postsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 50 creators; 26 profiles checked so far
28 of 50 creator profiles checked: 11 with "one post", 10 with "posts mostly about the app", 4 with "several posts within a month", 2 with "2-3 posts, 30+ days apart", 1 with "4+ posts over 30+ days".
Posts mostly about the app 1020%
4+ posts over 30+ days 12%
2-3 posts, 30+ days apart 24%
Several posts within a month 48%
One post 1122%
0 of 50 creators show a promo code (0%)Creator timeline
Own TikTok views per post
33 posts of @bitepal.app
1 of 33 posts passed 100K (dashed). Median 2,957. Nothing after 2026-08-29.
050K100K150KMar 26May 26Jul 262026-03-29: 102,700 views2026-06-20: 1,646 views2026-06-23: 2,548 views2026-06-24: 2,957 views2026-06-26: 2,331 views2026-06-28: 2,477 views2026-06-29: 2,237 views2026-06-30: 2,290 views2026-07-01: 2,837 views2026-07-04: 2,211 views2026-07-05: 2,566 views2026-07-06: 2,442 views2026-07-07: 3,238 views2026-07-09: 4,650 views2026-07-10: 3,536 views2026-07-11: 4,235 views2026-07-13: 3,505 views2026-07-21: 2,953 views2026-07-22: 2,536 views2026-07-23: 3,202 views2026-07-25: 2,802 views2026-07-27: 2,669 views2026-07-28: 2,479 views2026-07-29: 2,833 views2026-07-31: 3,068 views2026-08-01: 4,056 views2026-08-02: 4,482 views2026-08-03: 4,558 views2026-08-04: 4,987 views2026-08-06: 5,424 views2026-08-10: 7,171 views2026-08-23: 5,870 views2026-08-29: 6,243 views
Posts per month: Mar 2026: 1, Jun 2026: 7, Jul 2026: 17, Aug 2026: 8
Engagement per 1k views
thin data: 6 of 33 posts measured
Shares range 0.37 to 3.86 per 1k across the measured posts.
0.8
0.28
0.8
0.68
0.55
1.8
Comments
median 0.74
8.01
7.11
6.41
6.13
7.93
8.62
Likes
median 7.52
3.86
0.7
0.96
0.51
0.37
0.6
Shares
median 0.65
Bars, left to right: posts with 102,700, 7,171, 6,243, 5,870, 5,424, 4,987 views
6 measured27 not opened
Ad category mix
22 Meta videos
Mixed and meme make up 86% of ads. Mixed ads run longest (median 26 days).
68%18%5%5%5%
CategoryAdsMedian days runningDays
Mixed15 ads26 d
Meme4 ads20.5 d
Before and after1 ads26 d
Screen demo1 ads26 d
Slideshow1 ads69 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
3 of 22 ads still run after 60 days, 0 after 120.
14%3 of 22
14%3 of 22
9%2 of 22
0%0 of 22
30+ days60+ days90+ days120+ days
Variants per category
42 variants on 22 videos
Mixed ads get the most variants: 2 per ad (29 across 15).
Mixed292/ad
Meme62/ad
Before and after33/ad
Screen demo33/ad
Slideshow11/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
30
active creatives
Meta Ad Library
48
ad variants
42 on the 22 videos
22
distinct videos
22 with an image
3 of 22
past 60 days
14% still running
96 days
longest running
2 ads
#526 days
“quand quelqu'un dit « mange juste 1200 calories » et que mon raton...”
3 varOct 9
Mixed
Source: Meta Ad Library
#1026 days
“Yo: Como sano, bebo 3 L al día, bajé de peso - todo gracias a ese...”
2 varOct 9
Meme
Source: Meta Ad Library
#1126 days
“Meu jejum termina às 18:00 Eu às 17:59:”
2 varOct 9
Meme
Source: Meta Ad Library
#1396 days
“Cuando crees que estás en déficit pero el mapache dice: "Cariño..."”
1 varJul 31
Mixed
Source: Meta Ad Library
#1496 days
“Cuando crees que tu caminata te puso en déficit calórico”
1 varJul 31
Mixed
Source: Meta Ad Library
#1569 days
“CALCULA TU DÉFICIT CALÓRICO”
1 varAug 27
Slideshow
Source: Meta Ad Library
16 more ads
Sign up free to see 16 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 3 own posts by views
Ad frame: Wenn du denkst, du bist im...
Source: Meta Ad Library
Meta ad #1MixedNo speech
3 variants26 days running22.1s
“Wenn du denkst, du bist im Kaloriendefizit, aber der Waschbär sagt: „Schatz... du hast heute 6 Mal...”
What they say
No speech: music or noise only, no speech. On screen: “Wenn du denkst, du bist im. Kaloriendefizit, aber der Waschbär.”
The first lines of every top video:
Storyline
A hand holds an iced coffee drink and a messy dessert with a caption, then a phone scans a plate with cookie, apple and coffee, then an end card
Ad frame:
Source: Meta Ad Library
Meta ad #4Before and afterNo speech
3 variants26 days running15.8s
What they say
What this video says:
Instagram
Own post, @bitepal_appVlog or POVNo speech
186,000 views8.5s2025-06-30
What they say
What this video says:
Instagram
Own post, @bitepal_appOtherNo speech
184,000 views11.2s2025-07-01
What they say
What this video says:
Instagram
Own post, @bitepal_appTalking head
130,000 views13.4s2025-06-29
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 22 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Slideshow1 5%116969 100%0%0%
Mixed15 68%2922696 13%93%93%
Before and after1 5%332626 0%0%100%
Screen demo1 5%332626 0%100%0%
Meme4 18%6220.526 0%0%100%
New ads per month, by category
first-seen date
JulAugOct
Mixed2.13
Meme..4
Before and after..1
Screen demo..1
Slideshow.1.
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta8 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
15 of 22
show a result on screen
9.6 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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20 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
35.8% of the ratings in tracked stores
160.2K
ratings in tracked stores
25 App Store countries
4 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 35.8% of the ratings in the 25 tracked stores.
United States US57.4K
Mexico MX29.8K
Brazil BR16.6K
Best rank by country
category top 100, 2026-11-06
Best: #6 grossing in Health & Fitness, Mexico.
Mexico MX#6
Brazil BR#14
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US not in a top 100 -- 57,395 35.8% 4.66 English0%
Mexico MX #6 grossing, Health & Fitness #6#8 29,786 18.6% 4.75 No Spanish50%
Brazil BR #14 grossing, Health & Fitness #14#36 16,620 10.4% 4.82 No Portuguese7%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Psychology

Why each ad works, who it brings in, the job of each beat.

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Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 30 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 963 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
1 episodes with the founder or team
Press and founder posts
0
10 press links
Every article and interview we read.
Data problems found
8
01First-frame thumbnails exist for 22 of 22 ads.
0222 of 30 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
036 collected ads show no BitePal: Food Calorie Tracker content and are left out of every count.
04Engagement (comments, likes, shares) measured on 6 of 33 own TikTok posts.
05Creator types: 26 of 50 creator profiles opened; 22 creators stay "not checked yet" until checked.
06Creator post counts differ for 13 of 50 creators (search hits vs profile count). Tables use the profile count.
07Reviews per month: 523 of 963 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
084 accounts found in searches are left out of the creator counts: 0 point at another app or are named like the app without being it, 4 never name, tag or link it.
Store data
secondary
57,303
ratings
4.66
average rating
#91 / #85
US free / grossing, 2026-07-30
20
countries charting
Caveats
11
Meta Ad Library was read logged-out through keyword searches
Run lengths are days since the first launch date shown, not performance
Ad language counts come from a model read; 12 of 28 are labelled 'other'
6 dissected ads are flagged as anomalies (no app screen)
Counts on TikTok and Instagram cards are numbers shown on the card and may be likes, not views
Partner status relies on the 'Paid partnership' caption label and bio links
AttaPoll accounts (@theattapollearner
Revenue and download figures
No founder interviews, podcasts or Reddit threads were found, so founder_quotes is empty
TikTok Creative Center and Google Ads Transparency returned nothing
The share estimates are labelled estimates, not reported figures

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). Data as of 2026-11-04.

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