Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Creator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 100 creators; 24 profiles checked so far
25 of 100 creator profiles checked: 17 with "posts mostly about the app", 3 with "several posts within a month", 3 with "one post", 2 with "4+ posts over 30+ days".
Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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013 collected ads show no Bluey: Let's Play! content and are left out of every count.
02Creator types: 24 of 100 creator profiles opened; 75 creators stay "not checked yet" until checked.
03Creator post counts differ for 21 of 100 creators (search hits vs profile count). Tables use the profile count.
0413 accounts found in searches are left out of the creator counts: 13 point at another app or are named like the app without being it, 0 never name, tag or link it.
05No Meta video ads dissected yet.
Store data
secondary
1,105,184
ratings
4.30
average rating
- / #64
US free / grossing, 2026-07-30
17
countries charting
Caveats
9
Meta Ad Library was searched logged-out by keyword
All 3 dissected ads are about other Bluey products (anomaly flag)
EU reach and spend were not read; the TikTok library only covers the EU and returned 0
Apple Search Ads and Google app campaigns have no public library; their share is a guess
Instagram was not collected (no profiles)
Creator counts are likes shown on TikTok cards, not views
Estimated shares are my rough estimate from thin evidence, not stated by any source
No founder quotes, podcast transcripts on the app or press on its acquisition were found
Reddit threads are mostly unrelated to the app
Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.
What can your app copy from Bluey?
Enter your app and we write the first lessons for it from Bluey and the apps around it. Free.
9 Meta ads from the advertiser never name Bluey, so none is counted (Meta Ad Library, logged-out keyword searches, 2026-10-05). No ads in TikTok's ad library (EU, 2 searches). No Google ads for budgestudios.com. Not shown for Bluey, nothing to fill them: Winning ads, Top videos, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-10-05.
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