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AppsHealth & Fitness

Cal AI - Calorie Tracker

Viral Development LLCiOSReleased 2024-04-08v26.38.0, 2026-09-22calai.appApp Store
JSON / MCP

Overview

What runs, what survives, who it is for.

Open
Top 3 winning ads
of 230 active, by variants then days
Ad frame: Eat more#1
Source: Meta Ad Library
Mixed
“Eat more”
169 days80 variants
Teardown
Ad frame: CAN GUESS#6
Source: Meta Ad Library
Mixed
“CAN GUESS”
169 days42 variants
Teardown
Ad frame: 315LBS TO 219LBS#7
Source: Meta Ad Library
UGC talking head
“315LBS TO 219LBS”
169 days42 variants
Teardown
Paid, Meta adsOrganic, own postsCreator postsNot collected
Category colors match on every tab
Ad category mix
92 Meta videos
Mixed and screen demo make up 61% of ads. News or reaction ads run longest (median 151 days).
33%28%14%10%7%7%
CategoryAdsMedian days runningDays
Mixed30 ads107.5 d
Screen demo26 ads80.5 d
UGC talking head13 ads119 d
Voiceover b-roll9 ads134 d
Meme6 ads109 d
News or reaction6 ads151 d
Before and after2 ads168 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
73 of 92 ads still run after 60 days, 36 after 120.
84%77 of 92
79%73 of 92
64%59 of 92
39%36 of 92
30+ days60+ days90+ days120+ days
Variants per category
990 variants on 92 videos
UGC talking head ads get the most variants: 22 per ad (286 across 13).
UGC talking head28622/ad
Screen demo26810/ad
Mixed1977/ad
News or reaction11820/ad
Voiceover b-roll667/ad
Meme447/ad
Before and after116/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Own TikTok views per post
32 posts of @calai.app
7 of 32 posts passed 100K (dashed). Median 11,100. Nothing after 2025-06-15.
0100K200K300K400K500KMar 25Apr 25May 25Jun 252025-03-11: 6,858 views2025-03-11: 6,666 views2025-03-11: 3,769 views2025-03-12: 5,464 views2025-03-12: 4,577 views2025-03-12: 4,366 views2025-03-13: 7,533 views2025-03-13: 6,367 views2025-03-13: 5,427 views2025-03-13: 4,984 views2025-03-13: 4,721 views2025-03-13: 3,984 views2025-03-14: 11,100 views2025-03-14: 11,100 views2025-03-14: 9,688 views2025-03-14: 9,541 views2025-03-14: 8,085 views2025-03-15: 29,500 views2025-03-15: 28,900 views2025-03-15: 23,900 views2025-03-15: 20,300 views2025-03-15: 15,000 views2025-03-16: 290,600 views2025-03-16: 77,500 views2025-03-16: 61,600 views2025-03-16: 41,800 views2025-03-17: 238,900 views2025-03-17: 229,200 views2025-03-17: 146,600 views2025-03-17: 118,000 views2025-06-12: 292,000 views2025-06-15: 439,400 views
Posts per month: Mar 2025: 30, Jun 2025: 2
Engagement per 1k views
thin data: 6 of 32 posts measured
Shares range 0.23 to 2.82 per 1k across the measured posts.
0.53
0.53
0.25
0.3
0.55
0.33
Comments
median 0.43
6.5
17.45
6.52
9.77
6.99
7.11
Likes
median 7.05
0.23
0.95
2.82
1.82
0.4
0.49
Shares
median 0.72
Bars, left to right: posts with 439,400, 292,000, 290,600, 238,900, 229,200, 146,600 views
6 measured26 not collected yet
Creator relationships
types from 87 creators; 65 profiles checked so far
65 of 87 creators typed so far: 40 one-offs, 10 long-term partners, 8 recurring, 6 short campaigns, 1 posts only about the app.
Posts only about the app 11%
Long-term partner 1011%
Recurring2-3 posts, 30+ days apart 89%
Short campaign 67%
One-off 4046%
Seen onceprofile not checked 2225%
17 of 87 creators show a promo code (20%)Creator timeline

Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
230
active creatives
Meta Ad Library
1,057
ad variants
990 on the 92 videos
92
distinct videos
92 with a stored first frame
73 of 92
past 60 days
79% still running
169 days
longest running
8 ads
#7169 days
“315LBS TO 219LBS”
42 varApr 13
UGC talking head
Source: Meta Ad Library
#8169 days
“Teen solves the one thing that makes dieting so hard”
42 varApr 13
News or reaction
Source: Meta Ad Library
#33169 days
“I can't believe what he was doing”
3 varApr 13
UGC talking head
Source: Meta Ad Library
86 more ads
Sign up free to see 18 more with hooks and analysis.

We store only the first frame. Every ad opens in the Meta Ad Library.

Teardowns

The top ads, beat by beat, ready to copy.

Free account

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 92 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Before and after2 2%116168168 100%100%100%
News or reaction6 7%11820151169 100%67%100%
Voiceover b-roll9 10%667134169 67%100%33%
UGC talking head13 14%28622119169 85%77%92%
Meme6 7%447109168 83%33%100%
Mixed30 33%1977107.5169 80%93%93%
Screen demo26 28%2681080.5168 73%100%38%
New ads per month, by category
first-seen date
AprMayJunJulAugSep
Mixed818724
Screen demo2110625
UGC talking head5141.2
Voiceover b-roll24...3
Meme2.3..1
News or reaction312...
Before and after2.....
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Ads1 ad
Apple Search Adsno public library
Image or carousel ads on Meta138 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
85 of 92
show a result on screen
9 s
median until the app appears
EU targeting and ad languages:

Creative families

Repeated scripts and templates across the ads.

Free account

Creators and organic

Creator posts, codes and the app's own accounts.

Free account

Audience

Who the ads speak to, with the evidence behind each group.

Free account

Psychology

Why each ad works, who it brings in, the job of each beat.

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PRO
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  • Why each ad works, in one line
  • Which audience each ad brings in
  • The job of every beat and screen
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Revenue and charts

Revenue estimate first, then what moved the charts.

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PRO
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  • Revenue and download estimate
  • Founder-stated numbers with dates
  • Ad launches against rank history
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Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out, 230 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, calai.app
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 726 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
20 episodes with the founder or team
Press and founder posts
2
“Primarily influencer marketing”
X, 2024-12-01
“I wouldn't have ever imagined how far Cal AI would come”
X, 2026-03-02
14 press links
Every article and interview we read.
Data problems found
7
01First-frame thumbnails exist for 92 of 92 ads.
0292 of 230 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
032 collected ads show no Cal AI content and are left out of every count.
04Engagement (comments, likes, shares) measured on 6 of 32 own TikTok posts.
05Creator types: 65 of 87 creator profiles opened; 22 creators stay "seen once" until checked.
06Creator post counts differ for 13 of 87 creators (search hits vs profile count). Tables use the profile count.
07Reviews per month: 502 of 726 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
Store data
secondary
367,045
ratings
4.80
average rating
#6 / #10
US free / grossing, 2026-07-30
27
countries charting
Caveats
11
Meta Ad Library numbers are logged-out counts (230 active creatives, 1,057 variants)
Only 94 of the 204 video-bearing ads were dissected in detail
The TikTok Commercial Content Library query was EU-only and returned 0 ads for three search...
The Google Ads Transparency Center shows exactly 1 ad, placed by a third-party agency
Apple Search Ads has no public ad library
Instagram: the official account and #calai search were blocked by an Instagram checkpoint...
TikTok 'recent video views' and creator 'top count' figures are the counts as displayed on the...
Revenue and download figures across press/case-study/podcast sources disagree and were...
The Subversive podcast excerpt in corpus.md is pre-filtered to lines mentioning channels or...
The alfie_dickens_meet_the_marketing_genius_behind_c.txt transcript
All figures are as collected on 2026-09-29; Cal AI's ad mix, creator roster

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.