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AppsHealth & Fitness

Calo: AI Food Calorie Counter

iOSv1.2.81, 2026-10-26thevisionext.comApp Store
JSON / MCP
What it is

Calo is a phone app by Next Vision Limited that estimates calories and macros from a photo of a meal and sets a calorie goal for people who want to lose weight.

Maker
Next Vision Limited
Launched
Apr 2023
Category
Health & Fitness
Price
Free, subscriptions $3.99 to $59.99
US ratings
28K, 4.7 avg
Best rank
#47 grossing, US
  • Maker is Next Vision Limited
  • Chart snapshot 2026-07-30: 23 countries chart in the top 100; best ranks are grossing 9 in Poland, Sweden and Thailand, free 10 in Denmark
  • The press, podcast and funding items in the inputs are about other companies (Cal AI

How Calo got its users

Calo's visible growth is Meta video ads, one calorie-deficit script cut into seven languages and run for up to 347 days, plus top App Store search ranks. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsCreators and UGCYouTubeApp Store search and chartsPress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-04App Store: App released by Next Vision Limited
  2. 2025-11-24 to 2025-12-25Meta ads: First visible ads: Spanish 'easiest calorie counter' video
  3. 2026-02-11Meta ads: Same scripts added in Polish
3 more steps:
Meta ads Top 3 Meta ads
of 28 active, by variants then days
Ad frame: Para perder peso,#2
Source: Meta Ad Library
Screen demo
“Para perder peso,”
323 days2 variants
Teardown
Ad frame: Pour perdre du poids, il faut être...#3
Source: Meta Ad Library
Screen demo
“Pour perdre du poids, il faut être en déficit calorique”
318 days2 variants
Teardown
Ad frame: El contador de calorías más fácil...#7
Source: Meta Ad Library
UGC talking head
“El contador de calorías más fácil que existe”
347 days1 variants
Teardown
23 ads (28 active creatives), the longest running 347 daysAll 23 ads

Overview

Every channel we found, then the numbers behind it.

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How Calo gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
23 ads (28 active creatives), the longest running 347 days
Shown at the top of the page.
Open the tab
Creators and UGC
38 creators; 107K likes on their best posts
Open the tab
YouTube
5 videos about Calo, 578K views
App Store search and charts
55K ratings, 4.7 average; in a top 100 in 19 of 25 stores
  • United States 28K ratings, #53 grossing
  • United Kingdom 5.5K ratings, #28 grossing
  • Canada 2.9K ratings, #43 grossing
Open the tab
Press and articles
10 articles found
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
23 Meta videos
UGC talking head and mixed make up 69% of ads. Screen demo ads run longest (median 318 days).
43%26%22%9%
CategoryAdsMedian days runningDays
UGC talking head10 ads240 d
Mixed6 ads207 d
Screen demo5 ads318 d
Before and after2 ads260 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
23 of 23 ads still run after 60 days, 23 after 120.
100%23 of 23
100%23 of 23
100%23 of 23
100%23 of 23
30+ days60+ days90+ days120+ days
Variants per category
31 variants on 23 videos
UGC talking head ads get the most variants: 1 per ad (14 across 10).
UGC talking head141/ad
Mixed81/ad
Screen demo71/ad
Before and after21/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 42 creators; 16 profiles checked so far
18 of 42 creator profiles checked: 10 with "one post", 3 with "posts mostly about the app", 3 with "several posts within a month", 2 with "4+ posts over 30+ days".
Posts mostly about the app 37%
4+ posts over 30+ days 25%
Several posts within a month 37%
One post 1024%
3 of 42 creators show a promo code (7%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
28
active creatives
Meta Ad Library
31
ad variants
31 on the 23 videos
23
distinct videos
23 with an image
23 of 23
past 60 days
100% still running
347 days
longest running
1 ad
#2323 days
“Para perder peso,”
2 varDec 18
Screen demo
Source: Meta Ad Library
#3318 days
“Pour perdre du poids, il faut être en déficit calorique”
2 varDec 23
Screen demo
Source: Meta Ad Library
#7347 days
“El contador de calorías más fácil que existe”
1 varNov 24
UGC talking head
Source: Meta Ad Library
#8323 days
“Per perdere peso,”
1 varDec 18
Screen demo
Source: Meta Ad Library
#9323 days
“O contador de calorias mais fácil de sempre”
1 varDec 18
Before and after
Source: Meta Ad Library
#10318 days
“Para perder peso, necesitas estar en déficit calórico,”
1 varDec 23
Screen demo
Source: Meta Ad Library
17 more ads
Sign up free to see 17 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: ตัวติดตามแคลอรี่ที่ง่ายที่สุดเท่าที่...
Source: Meta Ad Library
Meta ad #1UGC talking head
4 variants136 days running39.9s
“ตัวติดตามแคลอรี่ที่ง่ายที่สุดเท่าที่เคยมี”
What they say
“Carlo แล้วถ่ายรูปอาหารของคุณ จากนั้น AI จะบอกโดยอตนโนมัตว่ามีกี่คลาวรี่ และสารอาหารหลักรบทวน ตอนนี้ฉันรู้แล้วว่าอาหารมือนี้มี 315 คลาวรี่ และฉันยังเหลือได้อีกประมาณ 1,500 คลาวรี่สำหรับทั้งวันที่เหลือ สิ่งนี้ช่วยให้ฉันรักษาพาวะขาดดุนคลาวรี่...”
The first lines of every top video:
Storyline
Eggs in a pan with Thai text box, then a woman in a red top in her kitchen speaks to camera holding a phone and a bowl; Thai captions; app UI not seen in sampled frames

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 23 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Screen demo5 22%71318323 100%100%100%
Before and after2 9%21260323 100%100%100%
UGC talking head10 43%141240347 100%90%100%
Mixed6 26%81207210 100%100%100%
New ads per month, by category
first-seen date
NovDecFebAprJun
UGC talking head13141
Mixed...51
Screen demo.41..
Before and after.1.1.
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta5 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
23 of 23
show a result on screen
12 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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19 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
49.8% of the ratings in tracked stores
55.3K
ratings in tracked stores
25 App Store countries
24 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 49.8% of the ratings in the 25 tracked stores.
United States US27.5K
United Kingdom GB5,518
Canada CA2,938
Best rank by country
category top 100, 2026-11-06
Best: #28 grossing in Health & Fitness, United Kingdom.
United Kingdom GB#28
Canada CA#43
United States US#53
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #53 grossing, Health & Fitness #53#78 27,543 49.8% 4.71 English4%
United Kingdom GB #28 grossing, Health & Fitness #28#41 5,518 10% 4.63 English4%
Canada CA #43 grossing, Health & Fitness #43#45 2,938 5.3% 4.59 English4%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • The job of every beat and screen
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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 28 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, thevisionext.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 50 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
1 episodes with the founder or team
Press and founder posts
0
10 press links
Every article and interview we read.
Data problems found
6
01First-frame thumbnails exist for 23 of 23 ads.
0223 of 28 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
03Creator types: 16 of 42 creator profiles opened; 24 creators stay "not checked yet" until checked.
04Creator post counts differ for 6 of 42 creators (search hits vs profile count). Tables use the profile count.
05Reviews per month: 50 of 50 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
0663 accounts found in searches are left out of the creator counts: 23 point at another app or are named like the app without being it, 40 never name, tag or link it.
Store data
secondary
27,580
ratings
4.71
average rating
#54 / #47
US free / grossing, 2026-07-30
19
countries charting
Caveats
11
Meta Ad Library was read logged-out and counts only ads that are active now
EU reach and ad impressions were not read; 11 of 28 ads are flagged EU-targeted
Ad languages and creative fields come from a model reading the videos
The mix shares are an estimate and are labelled so; no source states a channel split
No TikTok or Instagram account is VERIFIED
The name 'Calo' is shared with a Gulf meal-subscription company and with other apps
X posts and the Cal AI podcast and press items in the inputs are not about this app
Reddit: 0 threads and 0 comments found
Review sample is 50 recent US reviews (Oct 28 to Nov 4, 2026), not a full set
Google Ads Transparency Center was blocked; nothing is said about Google ads
Store chart ranks are a snapshot from 2026-07-30;

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for thevisionext.com. Data as of 2026-11-06.

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