A calorie and macro tracker for iPhone that logs meals by photo, barcode or search, aimed at people trying to reach a weight goal.
Maker
Municorn Limited
Launched
Jan 2024
Category
Health & Fitness
Price
Free, subscriptions $5.99 to $59.99
US ratings
43K, 4.7 avg
Best rank
#23 grossing, US
Made by Municorn Limited, released 2024-01-31, v1.28 on 2026-10-26; the same publisher lists a fax app and a scanner app [App Store listing]
42,983 US ratings at 4.72 stars [App Store, collected 2026-11-03]
it marks the app as advertised on any network, active
How Calorie Counter by Numify got its users
Visible growth is small paid-partnership TikTok creators with a code; the store charts suggest larger paid traffic that no public library shows. Confidence: low
Main channel: Creators and UGC, as the reading above names it
Creators and UGCApp Store search and chartsPress and articlesYouTube
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Creator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 1 creators; 1 profiles checked so far
1 of 1 creator profiles checked: 1 with "one post".
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
What can your app copy from Calorie Counter by Numify?
Enter your app and we write the first lessons for it from Calorie Counter by Numify and the apps around it. Free.
01Creator types: 1 of 1 creator profiles opened; 0 creators stay "not checked yet" until checked.
0214 accounts found in searches are left out of the creator counts: 7 point at another app or are named like the app without being it, 7 never name, tag or link it.
03No Meta video ads dissected yet.
Store data
secondary
42,983
ratings
4.72
average rating
#32 / #23
US free / grossing, 2026-07-30
11
countries charting
Caveats
10
Only 1 of 7 dissected organic posts shows this app
dissection.json does not exist: no ad creative was captured
Meta Ad Library was searched logged out; 0 ads found does not prove 0 running ads
Google Ads Transparency Center check was blocked by a rate limit and the site domain was...
Instagram: no profile found and the hashtag search returned no results
App Store reviews: 0 read
TikTok cards show a number whose meaning (views or likes) is not always clear
Chart ranks are a single snapshot from 2026-07-30;
The mix shares are a rough guess and are labeled as such; confidence is low
Many apps share similar names (47 look-alike names listed)
Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.
What can your app copy from Calorie Counter by Numify?
Enter your app and we write the first lessons for it from Calorie Counter by Numify and the apps around it. Free.
No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-11-03). No ads in TikTok's ad library (EU, 2 searches). Not shown for Calorie Counter by Numify, nothing to fill them: Winning ads, Top videos, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-11-03.
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