Get lessons
AppsPricingAPI and MCPLog in
Get lessons for your app
Calorie Counter app icon
AppsHealth & Fitness

Calorie Counter - MyNetDiary

iOSv10.39, 2026-10-26mynetdiary.com/iPhone.htmlApp Store
JSON / MCP
What it is

A calorie and macro tracker with a free barcode scanner, AI Meal Scan and a dietitian-built food database, for people who want to lose, gain or maintain weight. Made by MyNetDiary Inc.

Maker
MyNetDiary Inc.
Launched
Feb 2019
Category
Health & Fitness
Price
Free, subscriptions $8.99 to $59.99
US ratings
172K, 4.8 avg
Best rank
#18 grossing, US
  • MyNetDiary Inc. was co-founded in 2005 by Sergey Oreshko and Vasili Smaliak
  • In a 2023 interview the co-founder said 'We saw 12 million downloads globally and our users lost over 12 million pounds' [FeastGood...
  • App Store]

How Calorie Counter got its users

Installs look driven by App Store search leadership and word of mouth, with small coded creator posts and a short TikTok ad test on top. Confidence: low

Main channel: App Store search and charts, as the reading above names it
App Store search and chartsOwn accountsCreators and UGCPress and articlesPosts on XPodcasts and interviews
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2005-2019Web product, then iOS app: Co-founders built a free-heavy nutrition tracker; app listing release 2019-02-03
  2. 2023Organic social and users: Users report finding the app through TikTok calorie counting videos. 'We saw 12 million downloads globally and our users lost over 12 million pounds'
  3. 2024-2026Creator posts with codes: Many small TikTok accounts post near-identical captions with a discount code
2 more steps:
App Store search and charts Where Calorie Counter rates and charts
236K ratings, 4.8 average; in a top 100 in 7 of 25 stores
United StatesApp Store US
172K ratings, 4.8 average
#20 grossing in Health & Fitness
United KingdomApp Store GB
25K ratings, 4.8 average
#24 grossing in Health & Fitness
CanadaApp Store CA
19K ratings, 4.8 average
#27 grossing in Health & Fitness
236K ratings, 4.8 average; in a top 100 in 7 of 25 storesEvery store

Overview

Every channel we found, then the numbers behind it.

Open
How Calorie Counter gets users, channel by channel
Chartjump's reading of the evidence
App Store search and charts
236K ratings, 4.8 average; in a top 100 in 7 of 25 stores
Shown at the top of the page.
Open the tab
Own accounts
@mynetdiaryapp: 34 TikTok posts, 113K views
Open the tab
Creators and UGC
88 creators, 68 tag or link the app; 8.4K likes on their best posts
Open the tab
Press and articles
11 articles found
The list:
Open the tab
Posts on X
21 posts name Calorie Counter, 8 likes
The list:
Podcasts and interviews
2 founder quotes
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Organic, own postsCreator posts
Category colors match on every tab
Own TikTok views per post
34 posts of @mynetdiaryapp
0 of 34 posts passed 100K. Median 275.5. Nothing after 2026-11-06.
010K20K30K40K50K60KMay 24Dec 24Jul 25Feb 26Sep 262024-05-03: 43,700 views2024-07-26: 57,800 views2026-08-11: 1,757 views2026-08-13: 774 views2026-08-27: 678 views2026-09-01: 266 views2026-09-02: 299 views2026-09-04: 273 views2026-09-08: 234 views2026-09-09: 323 views2026-09-11: 262 views2026-09-15: 915 views2026-09-15: 289 views2026-09-16: 280 views2026-09-17: 308 views2026-09-22: 307 views2026-09-24: 290 views2026-09-28: 269 views2026-09-30: 291 views2026-10-05: 243 views2026-10-06: 347 views2026-10-07: 278 views2026-10-08: 376 views2026-10-13: 245 views2026-10-15: 269 views2026-10-20: 242 views2026-10-22: 226 views2026-10-24: 240 views2026-10-27: 217 views2026-10-28: 249 views2026-11-02: 199 views2026-11-03: 200 views2026-11-04: 211 views2026-11-06: 191 views
Posts per month: May 2024: 1, Jul 2024: 1, Aug 2026: 3, Sep 2026: 14, Oct 2026: 11, Nov 2026: 4
Engagement per 1k views
thin data: 1 of 34 posts measured
Shares range 11.02 to 11.02 per 1k across the measured posts.
0.19
Comments
median 0.19
34.01
Likes
median 34.01
11.02
Shares
median 11.02
Bars, left to right: posts with 57,800 views
1 measured33 not opened
Creator posting patterns
posting patterns of 88 creators; 28 profiles checked so far
35 of 88 creator profiles checked: 17 with "one post", 11 with "several posts within a month", 4 with "2-3 posts, 30+ days apart", 2 with "posts mostly about the app", 1 with "4+ posts over 30+ days".
Posts mostly about the app 22%
4+ posts over 30+ days 11%
2-3 posts, 30+ days apart 45%
Several posts within a month 1113%
One post 1719%
53 of 88 creators show a promo code (60%)Creator timeline
What can your app copy from Calorie Counter?
Enter your app and we write the first lessons for it from Calorie Counter and the apps around it. Free.
Next: Top videos
Get lessons for your app

Top videos

What the top ads and own posts say, from their transcripts.

Open
What they say
top 0 ads by variants, then days running; top 3 own posts by views
TikTok
Own post, @mynetdiaryappScreen demo
43,700 views148.8s2024-05-03
“How to gain weight with MyNetDiary (flexed biceps emoji) | hey guys”
What they say
“Hey guys, log with me. So this is me actually logging my midnight snack.”
The first lines of every top video:
Storyline
A screen recording of the app's dashboard opens with a title card about gaining weight
Instagram
Own post, @mynetdiarySkit
993 views53.6s2026-09-02
What they say
What this video says:
Instagram
Own post, @mynetdiaryTalking head
991 views118s2026-09-26
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

What can your app copy from Calorie Counter?
Enter your app and we write the first lessons for it from Calorie Counter and the apps around it. Free.
Next: Locales
Get lessons for your app

Locales

Where it charts and how it rates, store by store.

Open
7 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
72.8% of the ratings in tracked stores
235.9K
ratings in tracked stores
25 App Store countries
4 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 72.8% of the ratings in the 25 tracked stores.
United States US171.9K
United Kingdom GB24.6K
Canada CA18.6K
Best rank by country
category top 100, 2026-11-09
Best: #20 grossing in Health & Fitness, United States.
United States US#20
United Kingdom GB#24
Canada CA#27
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #20 grossing, Health & Fitness #20#45 171,852 72.8% 4.81 English-
United Kingdom GB #24 grossing, Health & Fitness #24#46 24,641 10.4% 4.78 English-
Canada CA #27 grossing, Health & Fitness #27#43 18,565 7.9% 4.75 English-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-09: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
What can your app copy from Calorie Counter?
Enter your app and we write the first lessons for it from Calorie Counter and the apps around it. Free.
Next: Creators and organic
Get lessons for your app

Creators and organic

Creator posts, codes and the app's own accounts.

Free account
Sign up free to open Creators and organic
Free account. No card needed.
Continue with GoogleContinue with Apple
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

Free account
Sign up free to open Audience
Free account. No card needed.
Continue with GoogleContinue with Apple
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

Pro
PRO
Unlock Revenue and charts
  • Founder-stated numbers with dates
  • Ad launches against rank history
Start 7-day free trial
Starter from $29 a month, 7 days free.
Already on Pro? Log in
Next: Sources

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, mynetdiary.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 977 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
3 episodes with the founder or team
Press and founder posts
1
“Our mission is to help everyone… MyNetDiary provides a lot...”
FeastGood, 2023-06-15
11 press links
Every article and interview we read.
Data problems found
6
01Engagement (comments, likes, shares) measured on 1 of 34 own TikTok posts.
02Creator types: 28 of 88 creator profiles opened; 53 creators stay "not checked yet" until checked.
03Creator post counts differ for 6 of 88 creators (search hits vs profile count). Tables use the profile count.
04Reviews per month: 501 of 977 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
051 accounts found in searches are left out of the creator counts: 1 point at another app or are named like the app without being it, 0 never name, tag or link it.
06No Meta video ads dissected yet.
Store data
secondary
171,631
ratings
4.81
average rating
#28 / #18
US free / grossing, 2026-07-30
7
countries charting
Caveats
9
dissection.json was not present; no ad creatives were dissected
Meta Ad Library was queried logged-out and returned 0 results; EU and US reach not read
TikTok ads come from the EU/UK/CH library only and show 0-1K unique users per ad over 5 days
Own and creator video counts are card counts, not verified views
Instagram own-account reels were read from the profile grid; likes are partial
Only 15 organic posts were dissected, 1 from a creator
Reddit returned 0 threads
Review counts per month jumped in 2026-08 and may reflect a prompt or a sample change
Channel shares are estimates, not sourced figures; no source states channel shares

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

What can your app copy from Calorie Counter?
Enter your app and we write the first lessons for it from Calorie Counter and the apps around it. Free.
Back to the overview
Get lessons for your app

No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-11-07). No ads in TikTok's ad library (EU, 2 searches). No Google ads for mynetdiary.com. Not shown for Calorie Counter, nothing to fill them: Winning ads, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-11-07.

Lessons for your app
Free. Takes a minute.
Get lessons

Free account. No card needed.

Continue with GoogleContinue with Apple
or with your email

By continuing you accept the terms. How we use your email: privacy notice.