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AppsEntertainment

Crushie AI: Chat & Companion

iOSv2.2.6, 2026-11-02crushie.aiApp Store
JSON / MCP
What it is

A role-play chat app where users build or pick AI characters, mostly boyfriends, and chat or call them as an ongoing story. Aimed mainly at women [App Store description, creator posts].

Maker
SoulZ AI Inc.
Launched
Feb 2025
Category
Entertainment
Price
Free, subscriptions $2.49 to $99.99
US ratings
3.5K, 4.8 avg
Best rank
#38 grossing, US
  • Made by SoulZ AI Inc., released 2025-02-11; 3538 US ratings at 4.81 [App Store listing]
  • Chart snapshot 2026-07-30: grossing rank 7 in Hong Kong, 8 in Taiwan, 29 in Germany, 34 in South Korea, 38 in the US and Japan
  • Same-publisher apps appear on the store page (OnSpace AI, Booth Us, Inkix AI, Whispy AI) [App Store IAP text]

How Crushie AI got its users

Installs come mainly from Meta ads in Chinese, Japanese, French and English, with paid creators handing out 50-gem invite codes. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsCreators and UGCApp Store search and chartsPress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2025-02 to 2025-07App Store release: Launch of the app by SoulZ AI Inc
  2. 2025-07 onwardMeta ads: Short chat-screen clips in a jealous or dominant boyfriend voice, in Chinese
  3. 2025-12 to 2026-03Meta ads: Meme and chat demos in Chinese and Japanese ending on a store-badge card
2 more steps:
Meta ads Top 3 Meta ads
of 99 active, by variants then days
Ad frame: 我不過離開了兩分鐘#18
Source: Meta Ad Library
Screen demo
“我不過離開了兩分鐘”
477 days3 variants
Teardown
Ad frame: 給你定的門禁#28
Source: Meta Ad Library
Screen demo
“給你定的門禁”
258 days2 variants
Teardown
Ad frame: あなた専用の AI ボーイフレンドを作ろう#29
Source: Meta Ad Library
Screen demo
“あなた専用の AI ボーイフレンドを作ろう”
224 days2 variants
Teardown
75 ads (99 active creatives), the longest running 477 daysAll 75 ads

Overview

Every channel we found, then the numbers behind it.

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How Crushie AI gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
75 ads (99 active creatives), the longest running 477 days
Shown at the top of the page.
Open the tab
Creators and UGC
2 creators; 2.9K likes on their best posts
Open the tab
App Store search and charts
6.5K ratings, 4.8 average; in a top 100 in 10 of 25 stores
  • United States 3.6K ratings, #39 grossing
  • Japan 1.6K ratings, #37 grossing
  • South Korea 362 ratings, #42 grossing
Open the tab
Press and articles
11 articles found
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
75 Meta videos
Mixed and screen demo make up 62% of ads. UGC talking head ads run longest (median 98 days).
43%19%17%9%9%
CategoryAdsMedian days runningDays
Mixed32 ads32 d
Screen demo14 ads78 d
UGC talking head13 ads98 d
Meme7 ads36 d
Voiceover b-roll7 ads60 d
Skit2 ads64.5 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
35 of 75 ads still run after 60 days, 13 after 120.
69%52 of 75
47%35 of 75
25%19 of 75
17%13 of 75
30+ days60+ days90+ days120+ days
Variants per category
181 variants on 75 videos
Mixed ads get the most variants: 3 per ad (92 across 32).
Mixed923/ad
UGC talking head333/ad
Screen demo292/ad
Voiceover b-roll142/ad
Meme112/ad
Skit21/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 2 creators; 1 profiles checked so far
1 of 2 creator profiles checked: 1 with "2-3 posts, 30+ days apart".
2-3 posts, 30+ days apart 150%
1 of 2 creators show a promo code (50%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
99
active creatives
Meta Ad Library
194
ad variants
181 on the 75 videos
75
distinct videos
75 with an image
35 of 75
past 60 days
47% still running
477 days
longest running
1 ad
#18477 days
“我不過離開了兩分鐘”
3 varJul 14
Screen demo
Source: Meta Ad Library
#28258 days
“給你定的門禁”
2 varFeb 18
Screen demo
Source: Meta Ad Library
#29224 days
“あなた専用の AI ボーイフレンドを作ろう”
2 varMar 24
Screen demo
Source: Meta Ad Library
#30207 days
“Crushie にハマりすぎないようご注意ください”
2 varApr 10
Mixed
Source: Meta Ad Library
#40329 days
“己讀亂回的瘋感 / Crushie AI”
1 varDec 9
Mixed
Source: Meta Ad Library
#41312 days
“早餐我放桌上了。”
1 varDec 26
Screen demo
Source: Meta Ad Library
69 more ads
Sign up free to see 18 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: The guy you ghosted in Hawaii is...
Source: Meta Ad Library
Meta ad #1Mixed
10 variants32 days running29.9s
“The guy you ghosted in Hawaii is your brother's best friend”
What they say
“Cal, there you are. This is my sister.”
The first lines of every top video:
Storyline
POV skit in a house party hallway made with AI video; a brother introduces the viewer to a man with a red cup, no app UI

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 75 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
UGC talking head13 17%33398182 77%85%100%
Screen demo14 19%29278477 57%100%43%
Skit2 3%2164.567 100%50%0%
Voiceover b-roll7 9%1426089 57%29%43%
Meme7 9%1123689 29%0%43%
Mixed32 43%92332329 28%50%84%
New ads per month, by category
first-seen date
JulDecFebMarAprMayJunJulAugSepOct
Mixed.1..2..42617
Screen demo1111..1.315
UGC talking head.....5.2141
Meme........223
Voiceover b-roll........322
Skit........11.
Not seen
where we looked
Creator partnership ads on Meta10 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta24 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
48 of 75
show a result on screen
0.3 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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10 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
55.2% of the ratings in tracked stores
6,479
ratings in tracked stores
25 App Store countries
14 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 55.2% of the ratings in the 25 tracked stores.
United States US3,576
Japan JP1,605
South Korea KR362
Best rank by country
category top 100, 2026-11-06
Best: #37 grossing in Entertainment, Japan.
Japan JP#37
United States US#39
South Korea KR#42
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #39 grossing, Entertainment #39- 3,576 55.2% 4.81 English39%
Japan JP #37 grossing, Entertainment #37- 1,605 24.8% 4.67 Japanese20%
South Korea KR #42 grossing, Entertainment #42#84 362 5.6% 4.70 Korean0%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
  • The job of every beat and screen
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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 99 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, crushie.ai
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
0
11 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 75 of 75 ads.
0275 of 99 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
037 collected ads show no Crushie AI: Chat & Companion content and are left out of every count.
04Creator types: 1 of 2 creator profiles opened; 1 creators stay "not checked yet" until checked.
0511 accounts found in searches are left out of the creator counts: 2 point at another app or are named like the app without being it, 9 never name, tag or link it.
Store data
secondary
3,538
ratings
4.81
average rating
- / #38
US free / grossing, 2026-07-30
10
countries charting
Caveats
10
Meta Ad Library read logged-out; counts are active ads only, not total history
Run lengths are days since the listed start date, not performance
7 of 82 dissected ads were flagged as anomalies and left out
Google Ads Transparency check was blocked by a rate limit; TikTok EU library returned 0
0 App Store reviews, 0 Reddit threads, no X, YouTube, podcast, or founder statements were in...
TikTok page text was denied, so only card counts are known; counts are not views
Instagram profile collection was empty; only hashtag posts were read
No verified own account; all shares are rough estimates, not measured
Press pages listed no usable sentences
Family counts are approximate reads of hook text

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for crushie.ai. Data as of 2026-11-03.

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