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AppsPhoto & Video

Esti: Aesthetic Photo Editor

iOSv1.49.0, 2026-10-26esti.appApp Store
JSON / MCP
What it is

Esti is a photo and video editor from Prequel Inc. It offers filters, film-camera presets, batch editing and preset creation so social profiles and blogs keep a consistent look.

Maker
Prequel Inc.
Launched
Oct 2023
Category
Photo & Video
Price
Free, subscriptions $4.99 to $39.99
US ratings
20K, 4.7 avg
Best rank
#34 grossing, US
  • Maker: Prequel Inc., which also makes Prequel: Photo & Video Editor, GIO and Hula AI [App Store listing]
  • Chart snapshot 2026-07-30: US grossing 34, US free 53; best grossing ranks were TR 18, PL 20, NO 21, SE 22, DK 23, AT 24 [chart snapshot]
  • Pricing in the store text: weekly subscription $4.99 to $6.99, yearly $39.99, yearly with trial $14.99 [App Store IAP text]

How Esti got its users

Esti's visible growth comes from tutorial-style TikTok and Instagram posts on its own accounts plus App Store search; no paid ads were found. Confidence: low

Main channel: Own accounts, as the reading above names it
Own accountsCreators and UGCApp Store search and chartsYouTubePress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-11TikTok organic, own account: Screen-demo tutorial 'How to make your photos dark aesthetic' with the 'Deep' filter. 6.7M views, 25.4K likes, 8,432 saves (counts shown on the TikTok card)
  2. 2024-05TikTok organic, own account: Silent tutorial 'How to make your photos look like this' with an arrow on the filter button and the Vintage >.... 4.1M views, 14.2K likes, 4,234 saves (counts shown on the TikTok card)
  3. 2025-07Instagram organic, own account: Post pushing a new digicam filter 'MJU II' tied to a trend
1 more step:
Own accounts Esti's own top posts
@esti.app: 34 TikTok posts, 11.3M views, 4 past 100K
@esti.appTikTokOwn account
6.7M views · 2023-11-13
“How to make your | photos dark aesthetic”
@esti.appTikTokOwn account
4.1M views · 2024-05-22
@esti.app: 34 TikTok posts, 11.3M views, 4 past 100KWhat they say

Overview

Every channel we found, then the numbers behind it.

Open
How Esti gets users, channel by channel
Chartjump's reading of the evidence
Own accounts
@esti.app: 34 TikTok posts, 11.3M views, 4 past 100K
Shown at the top of the page.
Open the tab
Creators and UGC
37 creators, 10 tag or link the app; 124K likes on their best posts
Open the tab
App Store search and charts
52K ratings, 4.7 average; in a top 100 in 21 of 25 stores
  • United States 20K ratings, #39 grossing
  • Brazil 5.6K ratings, #73 grossing
  • Mexico 4.6K ratings, #40 grossing
Open the tab
YouTube
7 videos about Esti, 2K views
Press and articles
8 articles found
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Organic, own postsCreator posts
Category colors match on every tab
Own TikTok views per post
34 posts of @esti.app
4 of 34 posts passed 100K (dashed). Median 877. Nothing after 2026-11-05.
0100K200K300K400K500K600K700K800K900K1M1.1M1.2M1.3M1.4M1.5M1.6M1.7M1.8M1.9M2M2.1M2.2M2.3M2.4M2.5M2.6M2.7M2.8M2.9M3M3.1M3.2M3.3M3.4M3.5M3.6M3.7M3.8M3.9M4M4.1M4.2M4.3M4.4M4.5M4.6M4.7M4.8M4.9M5M5.1M5.2M5.3M5.4M5.5M5.6M5.7M5.8M5.9M6M6.1M6.2M6.3M6.4M6.5M6.6M6.7MNov 23Jul 24Mar 25Nov 25Jul 262023-11-13: 6,700,000 views2024-05-22: 4,100,000 views2026-09-29: 57,400 views2026-09-29: 1,405 views2026-09-30: 117,500 views2026-09-30: 79,200 views2026-09-30: 772 views2026-10-01: 111,300 views2026-10-01: 99,800 views2026-10-01: 829 views2026-10-02: 890 views2026-10-02: 818 views2026-10-03: 21,900 views2026-10-03: 876 views2026-10-04: 1,433 views2026-10-04: 905 views2026-10-05: 877 views2026-10-05: 877 views2026-10-05: 864 views2026-10-06: 1,041 views2026-10-07: 911 views2026-10-07: 859 views2026-10-08: 930 views2026-10-12: 823 views2026-10-14: 866 views2026-10-15: 825 views2026-10-16: 870 views2026-10-21: 891 views2026-10-23: 752 views2026-10-27: 761 views2026-10-28: 787 views2026-10-30: 775 views2026-11-05: 750 views2026-11-05: 726 views
Posts per month: Nov 2023: 1, May 2024: 1, Sep 2026: 5, Oct 2026: 25, Nov 2026: 2
Engagement per 1k views
thin data: 5 of 34 posts measured
Shares range 0.02 to 0.09 per 1k across the measured posts.
0
0
0
0.02
0.02
Comments
median 0
3.79
3.46
1.24
1.73
3.48
Likes
median 3.46
0.09
0.06
0.03
0.02
0.02
Shares
median 0.03
Bars, left to right: posts with 6,700,000, 4,100,000, 117,500, 111,300, 99,800 views
5 measured29 not opened
Creator posting patterns
posting patterns of 38 creators; 12 profiles checked so far
13 of 38 creator profiles checked: 6 with "one post", 3 with "posts mostly about the app", 2 with "several posts within a month", 1 with "4+ posts over 30+ days", 1 with "2-3 posts, 30+ days apart".
Posts mostly about the app 38%
4+ posts over 30+ days 13%
2-3 posts, 30+ days apart 13%
Several posts within a month 25%
One post 616%
0 of 38 creators show a promo code (0%)Creator timeline
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Next: Top videos
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Top videos

What the top ads and own posts say, from their transcripts.

Open
What they say
top 0 ads by variants, then days running; top 2 own posts by views
TikTok
Own post, @esti.appScreen demo
6,700,000 views7.8s2023-11-13
“How to make your | photos dark aesthetic”
What they say
“How to make your photos dark aesthetic.”
The first lines of every top video:
Storyline
A woman in sunglasses and a trench coat fills the frame while the text and voice say how to make photos dark aesthetic
TikTok
Own post, @esti.appScreen demoNo speech
4,100,000 views14.7s2024-05-22
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Locales

Where it charts and how it rates, store by store.

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21 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
38.5% of the ratings in tracked stores
51.6K
ratings in tracked stores
25 App Store countries
17 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 38.5% of the ratings in the 25 tracked stores.
United States US19.9K
Brazil BR5,644
Mexico MX4,611
Best rank by country
category top 100, 2026-11-06
Best: #39 grossing in Photo & Video, United States.
United States US#39
Mexico MX#40
Brazil BR#73
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #39 grossing, Photo & Video #39#89 19,855 38.5% 4.65 English-
Brazil BR #73 grossing, Photo & Video #73- 5,644 10.9% 4.75 Portuguese-
Mexico MX #40 grossing, Photo & Video #40#58 4,611 8.9% 4.65 Spanish-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, esti.app
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
7 episodes with the founder or team
Press and founder posts
0
8 press links
Every article and interview we read.
Data problems found
5
01Engagement (comments, likes, shares) measured on 5 of 34 own TikTok posts.
02Creator types: 12 of 38 creator profiles opened; 25 creators stay "not checked yet" until checked.
03Creator post counts differ for 5 of 38 creators (search hits vs profile count). Tables use the profile count.
0453 accounts found in searches are left out of the creator counts: 17 point at another app or are named like the app without being it, 36 never name, tag or link it.
05No Meta video ads dissected yet.
Store data
secondary
19,849
ratings
4.65
average rating
#53 / #34
US free / grossing, 2026-07-30
21
countries charting
Caveats
8
No dissection.json exists
TikTok EU, Google Transparency Center and Creative Center found no Esti ads
The word 'esti' is common (Hungarian, Romanian, Quebec French, esthetician slang)
@motoesti and @xtraesti are name-alikes and their views are not credited to the app
There are 0 App Store reviews
TikTok counts are the number shown on the card (views or likes), not always views
Instagram reel and hashtag numbers are read from public pages and partly incomplete
The channel shares in the mix are rough estimates, not measured

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-11-05). No ads in TikTok's ad library (EU, 2 searches). No Google ads for esti.app. Not shown for Esti, nothing to fill them: Winning ads, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-11-05.

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