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AppsHealth & Fitness

Fitia: Calorie Counter & Diet

iOSv25.2.6, 2026-11-07fitia.appApp Store
JSON / MCP
What it is

Fitia is a calorie counter and meal planner. Users log food by photo, voice, text or barcode and get calorie targets and meal plans for weight loss or muscle gain, mainly Spanish and English speakers.

Maker
Nutrition Technologies SAC
Launched
Apr 2019
Category
Health & Fitness
Price
Free, subscriptions $19.99 to $89.99
US ratings
24K, 4.9 avg
Best rank
#3 grossing, Mexico
  • Founded 2019 in Lima by Piero Linares and Ulises Olave
  • Fitia reports 10M+ users in 2026 and 800,000 monthly active users in Spanish-speaking markets by 2023 [yespress.io/piero-linares]
  • Revenue is an estimate only: about $3.5M a year in December 2024 [GetLatka estimate]

How Fitia got its users

Fitia grew through Apple search ads and organic App Store search, with creators and Spanish-language social on top; Apple reports 10x weekly installs in 8 markets. Confidence: medium

Main channel: Own accounts, as the reading above names it
Own accountsCreators and UGCMeta adsYouTubeApp Store search and chartsPress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2019 to 2021Instagram and Facebook content: Started an Instagram account with the business and used content to inform people. The app obtained more than 310,000 users in its first three months
  2. 2021Y Combinator: Accepted into YC Summer 2021, raised about $125K seed
  3. 2021 to 2023Organic and word of mouth in...: Launched in Peru, then users in other countries pulled the app in
4 more steps:
Own accounts Fitia's own top posts
@fitia.app.espanol: 19 TikTok posts, 1.5M views, 2 past 100K
@fitia.app.espanolTikTokOwn account
1M views · 2025-12-24
@fitia.app.espanolTikTokOwn account
461K views · 2026-01-20
@fitia.app.espanolTikTokOwn account
17K views · 2026-10-26
@fitia.app.espanol: 19 TikTok posts, 1.5M views, 2 past 100KWhat they say

Overview

Every channel we found, then the numbers behind it.

Open
How Fitia gets users, channel by channel
Chartjump's reading of the evidence
Own accounts
@fitia.app.espanol: 19 TikTok posts, 1.5M views, 2 past 100K
Shown at the top of the page.
Open the tab
Creators and UGC
47 creators, 32 tag or link the app; 552K likes on their best posts
Open the tab
Meta ads
13 ads, the longest running 101 days
  • “EATING LESS IS KEEPING” 101 days, 3 variants
  • “ONE OF THESE GIRLS” 30 days, 3 variants
  • “172 lbs | I DIDN'T GET HERE” 30 days, 3 variants
Open the tab
YouTube
13 videos about Fitia, 75K views
App Store search and charts
116K ratings, 4.9 average; in a top 100 in 2 of 25 stores
  • Mexico 73K ratings, #3 grossing
  • United States 24K ratings
  • Spain 17K ratings, #4 grossing
Open the tab
Press and articles
12 articles found
The list:
Open the tab
Podcasts and interviews
2 episodes name Fitia, 1 founder quote
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsOrganic, own postsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 47 creators; 21 profiles checked so far
24 of 47 creator profiles checked: 10 with "one post", 6 with "several posts within a month", 4 with "2-3 posts, 30+ days apart", 2 with "posts mostly about the app", 2 with "4+ posts over 30+ days".
Posts mostly about the app 24%
4+ posts over 30+ days 24%
2-3 posts, 30+ days apart 49%
Several posts within a month 613%
One post 1021%
5 of 47 creators show a promo code (11%)Creator timeline
Own TikTok views per post
19 posts of @fitia.app.espanol
2 of 19 posts passed 100K (dashed). Median 1,573. Nothing after 2026-11-05.
0100K200K300K400K500K600K700K800K900K1MDec 25Mar 26Jun 26Sep 262025-12-24: 1,000,000 views2026-01-20: 460,900 views2026-08-15: 4,134 views2026-10-25: 1,012 views2026-10-26: 16,500 views2026-10-26: 4,246 views2026-10-26: 1,102 views2026-10-27: 1,676 views2026-10-27: 1,149 views2026-10-28: 1,573 views2026-10-28: 965 views2026-10-29: 1,436 views2026-10-30: 4,105 views2026-10-31: 1,669 views2026-11-02: 1,024 views2026-11-02: 910 views2026-11-04: 962 views2026-11-05: 1,599 views2026-11-05: 840 views
Posts per month: Dec 2025: 1, Jan 2026: 1, Aug 2026: 1, Oct 2026: 11, Nov 2026: 5
Engagement per 1k views
thin data: 5 of 19 posts measured
Shares range 0.49 to 1.18 per 1k across the measured posts.
0.09
0.22
0.06
0
0.24
Comments
median 0.09
22.5
14.49
12.18
11.3
4.87
Likes
median 12.18
0.66
0.66
0.61
1.18
0.49
Shares
median 0.66
Bars, left to right: posts with 1,000,000, 460,900, 16,500, 4,246, 4,105 views
5 measured14 not opened
Ad category mix
13 Meta videos
Mixed and testimonial make up 69% of ads. Mixed ads run longest (median 19 days).
38%31%31%
CategoryAdsMedian days runningDays
Mixed5 ads19 d
Testimonial4 ads18 d
Voiceover b-roll4 ads17 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search AdsAll categories
Survival
days since first seen, all still active
1 of 13 ads still run after 60 days, 0 after 120.
31%4 of 13
8%1 of 13
8%1 of 13
0%0 of 13
30+ days60+ days90+ days120+ days
Variants per category
35 variants on 13 videos
Mixed ads get the most variants: 3 per ad (15 across 5).
Mixed153/ad
Voiceover b-roll123/ad
Testimonial82/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

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13
active creatives
Meta Ad Library
35
ad variants
35 on the 13 videos
13
distinct videos
0 with an image
1 of 13
past 60 days
8% still running
101 days
longest running
1 ad
#4101 days
“EATING LESS IS KEEPING”
3 varJul 31
Voiceover b-roll
Source: Meta Ad Library
#530 days
“ONE OF THESE GIRLS”
3 varOct 10
Mixed
Source: Meta Ad Library
#630 days
“172 lbs | I DIDN'T GET HERE”
3 varOct 10
Testimonial
Source: Meta Ad Library
#718 days
“LOSING FAT | Losing fat is”
3 varOct 22
Voiceover b-roll
Source: Meta Ad Library
#1044 days
“one of these”
1 varSep 26
Mixed
Source: Meta Ad Library
#1119 days
“ONE OF THESE TWO”
1 varOct 21
Mixed
Source: Meta Ad Library
7 more ads
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Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad Library
Source: Meta Ad Library
Meta ad #1Mixed
5 variants4 days running26.6s
“WHO LOSES WEIGHT”
What they say
“Who loses weight faster for summer? The guy who does more cardio or the guy who lifts more weights?”
The first lines of every top video:
Storyline
Animated stylized figures (a heavy man and a muscular man) on a yellow background with captions, then a screen recording of the app onboarding, then an end card

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 13 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Mixed5 38%1531944 0%100%0%
Testimonial4 31%821830 0%100%100%
Voiceover b-roll4 31%12317101 25%100%0%
New ads per month, by category
first-seen date
JulSepOctNov
Mixed.122
Testimonial..4.
Voiceover b-roll1.21
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
13 of 13
show a result on screen
15 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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2 of 25
stores where it charts
top 100, category or overall
Mexico
biggest store by ratings
62.8% of the ratings in tracked stores
115.9K
ratings in tracked stores
25 App Store countries
12 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
Mexico holds 62.8% of the ratings in the 25 tracked stores.
Mexico MX72.8K
United States US24.1K
Spain ES17.3K
Best rank by country
category top 100, 2026-11-09
Best: #3 grossing in Health & Fitness, Mexico.
Mexico MX#3
Spain ES#4
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
Mexico MX #3 grossing, Health & Fitness #3#4 72,842 62.8% 4.88 Spanish0%
United States US not in a top 100 -- 24,139 20.8% 4.86 English100%
Spain ES #4 grossing, Health & Fitness #4#16 17,277 14.9% 4.86 Spanish0%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-09: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
  • The job of every beat and screen
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Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 13 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, fitia.app
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
3 episodes with the founder or team
Press and founder posts
1
“Ads on the App Store were key to helping Fitia be discovered”
Apple Ads success story
12 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 13 of 13 ads.
02Engagement (comments, likes, shares) measured on 5 of 19 own TikTok posts.
03Creator types: 21 of 47 creator profiles opened; 23 creators stay "not checked yet" until checked.
04Creator post counts differ for 8 of 47 creators (search hits vs profile count). Tables use the profile count.
0511 accounts found in searches are left out of the creator counts: 4 point at another app or are named like the app without being it, 7 never name, tag or link it.
Store data
secondary
24,161
ratings
4.86
average rating
- / -
US free / grossing, 2026-07-30
2
countries charting
Caveats
10
Meta Ad Library read logged-out: 13 active creatives
Ad run lengths come from the first-seen date
TikTok EU library covers EU/UK/CH only; 60 of 119 seen were verified as Fitia, Inc
Google Ads Transparency Center was blocked; nothing is said about Google ads
The Apple Ads figures are from Apple's own success story, undated, with no absolute numbers
Instagram @fitia.app is not confirmed as the maker's; excluded
TikTok card counts are likes or views mixed (e.g. 433.2K likes), not comparable across creators
App Store reviews: 0 read
Only 1 organic post and 0 partner briefs were dissected
Channel shares are an estimate, not a source statement

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for fitia.app. Data as of 2026-11-09.

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