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AppsHealth & Fitness

Foodvisor - AI Calorie Counter

iOSv9.26.0, 2026-10-22foodvisor.ioApp Store
JSON / MCP
What it is

Foodvisor is a calorie and nutrition tracking app that analyses a meal from a photo, with coaching, fasting and water tracking, sold as a subscription. It targets people who want to lose weight.

Maker
Foodvisor
Launched
Feb 2016
Category
Health & Fitness
Price
Free, subscriptions $14.99 to $89.99
US ratings
18K, 4.6 avg
Best rank
#74 grossing, US
  • Paris-founded app, released 2016-02-12 on the App Store (v9.26.0 on 2026-10-22), 18,358 US ratings at 4.5968
  • An X post says the app 'is reaching for more than 300K downloads a month' and calls it a '$1M/mo calorie counter' [Social Growth Engineers...
  • Funding is reported differently: TechCrunch in 2019 says $1.5 million raised so far [techcrunch.com, 2019-10-14]

How Foodvisor got its users

Foodvisor's installs come from localised avocado-mascot video ads on Meta and TikTok in Europe, on top of a ten-year store and press base. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsOwn accountsCreators and UGCApp Store search and chartsYouTubePress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2018-2019Product and startup ecosystem, France: Photo recognition of meals with deep learning, launched in France in 2018, accelerator support at STATION F. 1.2M+ users [STATION F on X, 2019-04-25]
  2. 2019-2020Funding: Raise money for database, model work and growth
  3. 2025-04 to 2025-10TikTok organic, own account: Split-screen 'WEIGHT LOSS | WEIGHT GAIN' portion comparisons with no app shown
3 more steps:
Meta ads Top 3 Meta ads
of 95 active, by variants then days
Ad Library#60
Source: Meta Ad Library
Mixed
“Por eso no perdía peso”
315 days1 variants
Teardown
Ad Library#61
Source: Meta Ad Library
Testimonial
“A la chica que me dijo que entraría en un mini bikini solo...”
314 days1 variants
Teardown
Ad frame: Mit eszem egy nap alatt...#62
Source: Meta Ad Library
Mixed
“Mit eszem egy nap alatt Kalóriacélom: 1600 kcal”
270 days1 variants
Teardown
83 ads (95 active creatives), the longest running 315 daysAll 83 ads

Overview

Every channel we found, then the numbers behind it.

Open
How Foodvisor gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
83 ads (95 active creatives), the longest running 315 days
Shown at the top of the page.
Open the tab
Own accounts
@foodvisor: 19 TikTok posts, 3.9M views, 3 past 100K
Open the tab
Creators and UGC
41 creators, 22 tag or link the app; 88K likes on their best posts
Open the tab
App Store search and charts
176K ratings, 4.6 average; in a top 100 in 19 of 25 stores
  • France 74K ratings, #4 grossing
  • United States 18K ratings, #56 grossing
  • Brazil 11K ratings, #3 grossing
Open the tab
YouTube
14 videos about Foodvisor, 36K views
Press and articles
12 articles found
The list:
Open the tab
Posts on X
4 posts name Foodvisor, 74 likes
The list:
Podcasts and interviews
1 episode names Foodvisor
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsOrganic, own postsCreator posts
Category colors match on every tab
Ad category mix
83 Meta videos
Mixed and ugc talking head make up 62% of ads. Meme ads run longest (median 69 days).
48%14%12%8%7%6%
CategoryAdsMedian days runningDays
Mixed40 ads44.5 d
UGC talking head12 ads19.5 d
Testimonial10 ads51 d
Slideshow7 ads27 d
Screen demo6 ads65.5 d
Meme5 ads69 d
Before and after3 ads84 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
32 of 83 ads still run after 60 days, 19 after 120.
57%47 of 83
39%32 of 83
25%21 of 83
23%19 of 83
30+ days60+ days90+ days120+ days
Variants per category
353 variants on 83 videos
Meme ads get the most variants: 7 per ad (34 across 5).
Mixed1664/ad
UGC talking head625/ad
Meme347/ad
Testimonial333/ad
Slideshow314/ad
Screen demo142/ad
Before and after134/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Own TikTok views per post
19 posts of @foodvisor
3 of 19 posts passed 100K (dashed). Median 2,177. Nothing after 2026-10-29.
0100K200K300K400K500K600K700K800K900K1M1.1M1.2M1.3M1.4M1.5M1.6M1.7M1.8M1.9M2M2.1M2.2M2.3M2.4M2.5M2.6M2.7MApr 25Aug 25Dec 25Apr 26Aug 262025-04-13: 505,600 views2025-06-08: 674,900 views2025-10-26: 2,700,000 views2026-08-05: 5,426 views2026-08-13: 2,131 views2026-08-21: 1,888 views2026-08-26: 1,692 views2026-08-30: 1,933 views2026-09-03: 1,881 views2026-09-04: 2,058 views2026-09-08: 2,203 views2026-09-12: 2,995 views2026-09-19: 1,949 views2026-09-24: 2,370 views2026-09-26: 2,177 views2026-10-04: 2,838 views2026-10-08: 2,369 views2026-10-20: 1,465 views2026-10-29: 1,064 views
Posts per month: Apr 2025: 1, Jun 2025: 1, Oct 2025: 1, Aug 2026: 5, Sep 2026: 7, Oct 2026: 4
Creator posting patterns
posting patterns of 41 creators; 25 profiles checked so far
27 of 41 creator profiles checked: 12 with "one post", 9 with "posts mostly about the app", 3 with "several posts within a month", 2 with "2-3 posts, 30+ days apart", 1 with "4+ posts over 30+ days".
Posts mostly about the app 922%
4+ posts over 30+ days 12%
2-3 posts, 30+ days apart 25%
Several posts within a month 37%
One post 1229%
1 of 41 creators show a promo code (2%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
95
active creatives
Meta Ad Library
390
ad variants
353 on the 83 videos
83
distinct videos
22 with an image
32 of 83
past 60 days
39% still running
315 days
longest running
1 ad
#60315 days
“Por eso no perdía peso”
1 varDec 29
Mixed
Source: Meta Ad Library
#61314 days
“A la chica que me dijo que entraría en un mini bikini solo...”
1 varDec 30
Testimonial
Source: Meta Ad Library
#62270 days
“Mit eszem egy nap alatt Kalóriacélom: 1600 kcal”
1 varFeb 12
Mixed
Source: Meta Ad Library
#63270 days
“Bana sadece bir uygulamada küçük bir avokadoyu besleyerek mini...”
1 varFeb 12
Testimonial
Source: Meta Ad Library
#64256 days
“To the girl who told me I'd fit into a mini bikini just by feeding a...”
1 varFeb 26
Testimonial
Source: Meta Ad Library
#65256 days
“Vad jag äter på en dag Mitt kalorimål: 1600 kcal”
1 varFeb 26
Mixed
Source: Meta Ad Library
77 more ads
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Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad Library
Source: Meta Ad Library
Meta ad #1MixedNo speech
16 variants34 days running9.6s
“Can't believe one burrito made my avocado switch me to water fasting”
What they say
No speech: music or noise only, no speech. On screen: “Can't believe one burrito made. my avocado switch me.”
The first lines of every top video:
Storyline
A woman eats a burrito and drinks juice in a cafe, with an iPhone home screen showing the Foodvisor water widget in between, then an end card

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 83 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Before and after3 4%13484153 67%100%100%
Meme5 6%34769104 60%40%60%
Screen demo6 7%14265.5132 83%100%17%
Testimonial10 12%33351314 40%50%90%
Mixed40 48%166444.5315 40%58%73%
Slideshow7 8%3142748 0%14%0%
UGC talking head12 14%62519.5167 17%25%100%
New ads per month, by category
first-seen date
DecFebAprMayJunJulAugSepOctNov
Mixed12142416118
UGC talking head...1..1334
Testimonial12.....421
Slideshow.......25.
Screen demo....1.131.
Meme.....1112.
Before and after....1.11..
Not seen
where we looked
Creator partnership ads on Meta1 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta12 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
43 of 83
show a result on screen
6 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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19 of 25
stores where it charts
top 100, category or overall
France
biggest store by ratings
41.7% of the ratings in tracked stores
176.4K
ratings in tracked stores
25 App Store countries
21 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
France holds 41.7% of the ratings in the 25 tracked stores.
France FR73.6K
United States US18.4K
Brazil BR11.4K
Best rank by country
category top 100, 2026-11-09
Best: #3 grossing in Health & Fitness, Brazil.
Brazil BR#3
France FR#4
United States US#56
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
France FR #4 grossing, Health & Fitness #4#16 73,579 41.7% 4.59 French42%
United States US #56 grossing, Health & Fitness #56#93 18,351 10.4% 4.60 English16%
Brazil BR #3 grossing, Health & Fitness #3#3 11,431 6.5% 4.82 Portuguese29%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-09: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 95 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, foodvisor.io
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
7 episodes with the founder or team
Press and founder posts
0
12 press links
Every article and interview we read.
Data problems found
7
01First-frame thumbnails exist for 83 of 83 ads.
0283 of 95 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
036 collected ads show no Foodvisor content and are left out of every count.
04Engagement (comments, likes, shares) measured on 0 of 19 own TikTok posts.
05Creator types: 25 of 41 creator profiles opened; 14 creators stay "not checked yet" until checked.
06Creator post counts differ for 12 of 41 creators (search hits vs profile count). Tables use the profile count.
071 accounts found in searches are left out of the creator counts: 0 point at another app or are named like the app without being it, 1 never name, tag or link it.
Store data
secondary
18,358
ratings
4.60
average rating
- / #74
US free / grossing, 2026-07-30
19
countries charting
Caveats
12
Meta counts are logged-out keyword searches of the Ad Library: 95 active creatives
TikTok ads are from the EU/UK/CH Commercial Content Library only
The Google Ads Transparency Center returned no advertisers and Apple Search Ads has no public...
The estimated shares are labelled estimates, not data
App Store reviews (0 read) and Reddit (0 threads) returned nothing
No founder quote about channels was found
Funding figures conflict: $1.5 million
Own TikTok view counts for 2026 come from card counts
Card counts on creator posts are views shown on the TikTok card, not reach
The three organic dissections carry an anomaly flag
Instagram own-account reels were listed with view counts but not dissected
Ad run lengths count from the library start date to 2026-11-09

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 1 search). No Google ads for foodvisor.io. Data as of 2026-11-09.

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