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Inkitt CandyJar app icon
AppsEntertainment

Inkitt CandyJar: TV & Shorts

iOSv8.0.2, 2026-11-03candyjar.comApp Store
JSON / MCP
What it is

A streaming app for short vertical romance and drama series, with weekly new episodes, by Inkitt GmbH. Free episodes each day, then coins or a subscription.

Maker
Inkitt GmbH
Launched
Nov 2023
Category
Entertainment
Price
Free, subscriptions $1.99 to $69.99
US ratings
51K, 4.8 avg
Best rank
#25 grossing, US
  • Maker is Inkitt GmbH, which also publishes Inkitt Galatea (audio and eBooks) and Ironblood (action shows)
  • Chart snapshot 2026-07-30: US grossing 25, US free 40; best rank Italy, grossing 19 and free 20
  • Press headlines in the inputs include 'A romance microdrama app could reach 100 million in sales'

How Inkitt CandyJar got its users

Short romance clips run as dubbed Meta ads in Portuguese, English and other languages drive installs, with a student-discount creator wave beside them. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsCreators and UGCApp Store search and chartsPress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-11App Store: Launch of the app by Inkitt GmbH, the maker of the Galatea reading app
  2. 2025-10 to 2026-09Meta ads: Scale ad volume from one ad to many creatives of series clips
  3. 2026-08 to 2026-09Creators on TikTok and Instagram: Student discount offer, $29.99 for a full year, posted by small creators with the app tagged
2 more steps:
Meta ads Top 3 Meta ads
of 33 active, by variants then days
Ad frame: O LADRÃO DE CORAÇÕES | POV: o cara...#1
Source: Meta Ad Library
Mixed
“O LADRÃO DE CORAÇÕES | POV: o cara "novo demais" tem 1,95m e é...”
46 days4 variants
Teardown
Ad frame: Como os pombinhos#2
Source: Meta Ad Library
Mixed
“Como os pombinhos”
51 days3 variants
Teardown
Ad frame: no on-screen text#3
Source: Meta Ad Library
Mixed
“no on-screen text”
60 days2 variants
Teardown
12 ads (33 active creatives), the longest running 60 daysAll 12 ads

Overview

Every channel we found, then the numbers behind it.

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How Inkitt CandyJar gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
12 ads (33 active creatives), the longest running 60 days
Shown at the top of the page.
Open the tab
Creators and UGC
14 creators, 14 tag or link the app; 5.8K likes on their best posts
Open the tab
App Store search and charts
79K ratings, 4.8 average; in a top 100 in 21 of 25 stores
  • United States 51K ratings, #27 grossing
  • Brazil 5.3K ratings, #21 grossing
  • United Kingdom 4K ratings, #28 grossing
Open the tab
Press and articles
12 articles found
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
12 Meta videos
Mixed and meme make up 100% of ads. Mixed ads run longest (median 42 days).
92%8%
CategoryAdsMedian days runningDays
Mixed11 ads42 d
Meme1 ads53 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
2 of 12 ads still run after 60 days, 0 after 120.
100%12 of 12
17%2 of 12
0%0 of 12
0%0 of 12
30+ days60+ days90+ days120+ days
Variants per category
23 variants on 12 videos
Mixed ads get the most variants: 2 per ad (21 across 11).
Mixed212/ad
Meme22/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 14 creators; 1 profiles checked so far
2 of 14 creator profiles checked: 1 with "several posts within a month", 1 with "one post".
Several posts within a month 17%
One post 17%
0 of 14 creators show a promo code (0%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

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33
active creatives
Meta Ad Library
76
ad variants
23 on the 12 videos
12
distinct videos
12 with an image
2 of 12
past 60 days
17% still running
60 days
longest running
2 ads
#146 days
“O LADRÃO DE CORAÇÕES | POV: o cara "novo demais" tem 1,95m e é...”
4 varSep 18
Mixed
Source: Meta Ad Library
#251 days
“Como os pombinhos”
3 varSep 13
Mixed
Source: Meta Ad Library
#553 days
“O LADRÃO DE CORAÇÕES | POV: o cara "novo demais" tem 1,95m e é...”
2 varSep 11
Mixed
Source: Meta Ad Library
#653 days
“Esse negócio de mulher mais velha com homem mais novo sempre me ganha”
2 varSep 11
Meme
Source: Meta Ad Library
6 more ads
Sign up free to see 6 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: O LADRÃO DE CORAÇÕES | POV: o cara...
Source: Meta Ad Library
Meta ad #1Mixed
4 variants46 days running245.5s
“O LADRÃO DE CORAÇÕES | POV: o cara "novo demais" tem 1,95m e é bilionário”
What they say
“Uma mulher linda como você merece mais. Beleza, espertinho.”
The first lines of every top video:
Storyline
Same bar-scene drama clips as the other 'O Ladrão de Corações' ad, with the POV caption and subtitles; no CTA button seen in the frames read; no app UI

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 12 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Meme1 8%225353 0%0%100%
Mixed11 92%2124260 18%0%100%
New ads per month, by category
first-seen date
Sep
Mixed11
Meme1
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta21 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
0 of 12
show a result on screen
54.4 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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21 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
64.7% of the ratings in tracked stores
79K
ratings in tracked stores
25 App Store countries
4 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 64.7% of the ratings in the 25 tracked stores.
United States US51.1K
Brazil BR5,297
United Kingdom GB3,987
Best rank by country
category top 100, 2026-11-06
Best: #21 grossing in Entertainment, Brazil.
Brazil BR#21
United States US#27
United Kingdom GB#28
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #27 grossing, Entertainment #27#31 51,108 64.7% 4.75 English27%
Brazil BR #21 grossing, Entertainment #21#45 5,297 6.7% 4.73 No Portuguese73%
United Kingdom GB #28 grossing, Entertainment #28#38 3,987 5% 4.66 English27%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 33 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, candyjar.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 795 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
0
12 press links
Every article and interview we read.
Data problems found
6
01First-frame thumbnails exist for 12 of 12 ads.
0212 of 33 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
0319 collected ads show no Inkitt CandyJar: TV & Shorts content and are left out of every count.
04Creator types: 1 of 14 creator profiles opened; 12 creators stay "not checked yet" until checked.
05Creator post counts differ for 1 of 14 creators (search hits vs profile count). Tables use the profile count.
062 accounts found in searches are left out of the creator counts: 0 point at another app or are named like the app without being it, 2 never name, tag or link it.
Store data
secondary
50,916
ratings
4.75
average rating
#40 / #25
US free / grossing, 2026-07-30
21
countries charting
Caveats
10
Meta Ad Library was read logged out: 33 active creatives, no reach or spend
19 of 31 dissected ads carry an anomaly flag and were ignored
organic_dissection.json is empty: no organic post storylines or creator brief could be...
Press articles and interviews: only the URLs were captured, no sentences
TikTok EU library: corpus.md says 0 matching ads, tiktok_ads.json lists 59
TikTok creator card counts are numbers on the search card, not verified views
Instagram reel view rows are a list of numbers without a link to each post
Google Ads Transparency check failed (HTTP 302) and Apple Search Ads has no public library
Channel shares in mix are an estimate, not a measurement
App Store reviews do not state how users found the app in most cases

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for candyjar.com. Data as of 2026-11-03.

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