Kimi app icon

Kimi - Your Personal AI Agent

iOSv3.1.7, 2026-10-30App Store
JSON / MCP
What it is

Kimi is an AI assistant and agent app from Beijing Moonshot that writes slides and documents, codes, builds 3D models and games, and does research for office, study and developer users.

Maker
Beijing Moonshot Technology Co., Ltd
Launched
Feb 2024
Category
Productivity
Price
Free, subscriptions $19 to $199
US ratings
5.4K, 4.7 avg
Best rank
#52 grossing, US
  • Maker is Beijing Moonshot Technology Co., Ltd (Moonshot AI)
  • A press article citing Bloomberg says that after the launch of Kimi Claw, Moonshot's monthly sales exceeded its entire 2025 annual revenue
  • Cursor's Composer 2 (launched March 19) was found to run on Kimi K2.5

How Kimi got its users

Kimi grows mainly on model launches and developer word of mouth, with small TikTok ad bursts and many small creators. Confidence: low

Main channel: App Store search and charts, as the reading above names it
App Store search and chartsCreators and UGCYouTubePress and articlesPosts on X
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2024Product feature and press visibility: Long context window as the headline strategy
  2. Before 2026Paid advertising in China: Heavy advertising, later reduced in favour of model quality
  3. January to March 2026Open model release and third-party...: K2.5 released under a modified MIT licence; Cursor shipped Composer 2 on top of it
3 more steps:
App Store search and charts Where Kimi rates and charts
11K ratings, 4.7 average; in a top 100 in 16 of 25 stores
United StatesApp Store US
5.4K ratings, 4.7 average
#99 grossing in Productivity
CanadaApp Store CA
751 ratings, 4.8 average
#81 grossing in Productivity
AustraliaApp Store AU
556 ratings, 4.8 average
11K ratings, 4.7 average; in a top 100 in 16 of 25 storesEvery store

Overview

Every channel we found, then the numbers behind it.

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How Kimi gets users, channel by channel
Chartjump's reading of the evidence
App Store search and charts
11K ratings, 4.7 average; in a top 100 in 16 of 25 stores
Shown at the top of the page.
Open the tab
Creators and UGC
96 creators; 90.7M likes on their best posts
Open the tab
Press and articles
12 articles found
Posts on X
3 posts name Kimi
The list:
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Creator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 104 creators; 24 profiles checked so far
26 of 104 creator profiles checked: 14 with "one post", 8 with "several posts within a month", 2 with "4+ posts over 30+ days", 1 with "posts mostly about the app", 1 with "2-3 posts, 30+ days apart".
Posts mostly about the app 11%
4+ posts over 30+ days 22%
2-3 posts, 30+ days apart 11%
Several posts within a month 88%
One post 1413%
0 of 104 creators show a promo code (0%)Creator timeline
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Locales

Where it charts and how it rates, store by store.

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16 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
48.8% of the ratings in tracked stores
11K
ratings in tracked stores
25 App Store countries
18 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 48.8% of the ratings in the 25 tracked stores.
United States US5,373
Canada CA751
Australia AU556
Best rank by country
category top 100, 2026-11-06
Best: #81 grossing in Productivity, Canada.
Canada CA#81
United States US#99
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #99 grossing, Productivity #99- 5,373 48.8% 4.73 English-
Canada CA #81 grossing, Productivity #81- 751 6.8% 4.81 English-
Australia AU not in a top 100 -- 556 5.1% 4.78 English-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creators and organic

Creator posts, codes and the app's own accounts.

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Audience

Who the ads speak to, with the evidence behind each group.

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Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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  • Ad launches against rank history
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Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
7 episodes with the founder or team
Press and founder posts
0
12 press links
Every article and interview we read.
Data problems found
4
01Creator types: 24 of 104 creator profiles opened; 78 creators stay "not checked yet" until checked.
02Creator post counts differ for 10 of 104 creators (search hits vs profile count). Tables use the profile count.
0332 accounts found in searches are left out of the creator counts: 16 point at another app or are named like the app without being it, 16 never name, tag or link it.
04No Meta video ads dissected yet.
Store data
secondary
5,365
ratings
4.73
average rating
#41 / #52
US free / grossing, 2026-07-30
16
countries charting
Caveats
13
dissection.json does not exist: no paid creative was dissected
Meta Ad Library was searched logged-out: 0 active creatives found
TikTok Commercial Content Library covers only the EU/EEA, UK and Switzerland
Google Ads Transparency Center check was blocked
Instagram collected no profiles; hashtag posts are all about the F1 driver
App Store reviews read: 0
Name collision: 'Kimi' also names F1 driver Kimi Antonelli
@kimi_moonshot is marked NAME_ALIKE_NOT_THE_APP (no bio link to the app)
TikTok creator numbers are card counts
The 'codes' in the creator table are regex fragments (WITH, CREATED, ARE), not promo codes
The Bloomberg, TechNode and Cursor facts come from a LinkedIn article summary of those...
No founder quote about acquisition channels was in the inputs, so founder_quotes is empty
Estimated shares are labelled guesses, confidence low

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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Back to the overview
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No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-11-03). No ads in TikTok's ad library (EU, 2 searches). Not shown for Kimi, nothing to fill them: Winning ads, Top videos, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-11-03.

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