Kimi is an AI assistant and agent app from Beijing Moonshot that writes slides and documents, codes, builds 3D models and games, and does research for office, study and developer users.
- Maker is Beijing Moonshot Technology Co., Ltd (Moonshot AI)
- A press article citing Bloomberg says that after the launch of Kimi Claw, Moonshot's monthly sales exceeded its entire 2025 annual revenue
- Cursor's Composer 2 (launched March 19) was found to run on Kimi K2.5
How Kimi got its users
Kimi grows mainly on model launches and developer word of mouth, with small TikTok ad bursts and many small creators. Confidence: low
- 2024Product feature and press visibility: Long context window as the headline strategy
- Before 2026Paid advertising in China: Heavy advertising, later reduced in favour of model quality
- January to March 2026Open model release and third-party...: K2.5 released under a modified MIT licence; Cursor shipped Composer 2 on top of it