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AppsHealth & Fitness

LazyFit: Workout For Beginners

iOSv1.8.16, 2026-10-19lazyfit.aiApp Store
JSON / MCP
What it is

A home workout app for beginners, women and seniors: 28-day bed Pilates and weight-loss challenges, chair yoga and short daily sessions, sold as a subscription [App Store description].

Maker
Next Vision Limited
Launched
Feb 2023
Category
Health & Fitness
Price
Free, subscriptions $7.99 to $69.99
US ratings
82K, 4.7 avg
Best rank
#48 grossing, US
  • Made by Next Vision Limited, released 2023-02-18, v1.8.16 on 2026-10-19; 82,224 US ratings at 4.68 [App Store]
  • The App Store text says 'over 10 million women and seniors' have chosen it
  • Chart snapshot 2026-07-30: US grossing 48, US free 63; best grossing ranks are JP 11, DK 15, NO 15, TW 17, SE 18 [chart snapshot]

How LazyFit got its users

LazyFit scales mainly through many rebuilt Meta video ads promising a 28-day, 7-minutes-a-day plan, in several languages. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsCreators and UGCApp Store search and chartsYouTubePress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-02App Store: Launch of the app by Next Vision Limited
  2. 2025-08 to 2025-11Meta ads: Plus-size callout and 'ex will regret it' hooks in Chinese
  3. 2026-04 to 2026-05Meta ads: Re-launches of the same creatives and a new 'over 35' hook with a 'lost 15 pounds' line
2 more steps:
Meta ads Top 3 Meta ads
of 28 active, by variants then days
Ad frame: If you're plus-size, I beg you to...#7
Source: Meta Ad Library
Mixed
“If you're plus-size, I beg you to try this! 28 DAY BED PILATES...”
362 days4 variants
Teardown
Ad frame: Si eres talla grande, ¡te ruego que...#9
Source: Meta Ad Library
Mixed
“Si eres talla grande, ¡te ruego que pruebes esto! RETO DE PILATES EN...”
440 days3 variants
Teardown
Ad frame: Haz este entrenamiento cada mañana...#10
Source: Meta Ad Library
Mixed
“Haz este entrenamiento cada mañana durante 7 minutos y mira a tu ex...”
440 days3 variants
Teardown
28 ads, the longest running 449 daysAll 28 ads

Overview

Every channel we found, then the numbers behind it.

Open
How LazyFit gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
28 ads, the longest running 449 days
Shown at the top of the page.
Open the tab
Creators and UGC
6 creators; 75K likes on their best posts
Open the tab
App Store search and charts
200K ratings, 4.7 average; in a top 100 in 17 of 25 stores
  • United States 82K ratings, #78 grossing
  • United Kingdom 21K ratings, #51 grossing
  • Canada 16K ratings, #68 grossing
Open the tab
YouTube
10 videos about LazyFit, 7.4K views
Press and articles
9 articles found
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
28 Meta videos
Mixed and voiceover b-roll make up 93% of ads. Mixed ads run longest (median 362 days).
50%43%7%
CategoryAdsMedian days runningDays
Mixed14 ads362 d
Voiceover b-roll12 ads143 d
Slideshow2 ads121.5 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search AdsAll categories
Survival
days since first seen, all still active
28 of 28 ads still run after 60 days, 26 after 120.
100%28 of 28
100%28 of 28
93%26 of 28
93%26 of 28
30+ days60+ days90+ days120+ days
Variants per category
81 variants on 28 videos
Voiceover b-roll ads get the most variants: 4 per ad (47 across 12).
Voiceover b-roll474/ad
Mixed302/ad
Slideshow42/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 7 creators; 7 profiles checked so far
7 of 7 creator profiles checked: 5 with "one post", 1 with "posts mostly about the app", 1 with "2-3 posts, 30+ days apart".
Posts mostly about the app 114%
2-3 posts, 30+ days apart 114%
One post 571%
1 of 7 creators show a promo code (14%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
28
active creatives
Meta Ad Library
81
ad variants
81 on the 28 videos
28
distinct videos
28 with an image
28 of 28
past 60 days
100% still running
449 days
longest running
1 ad
#7362 days
“If you're plus-size, I beg you to try this! 28 DAY BED PILATES...”
4 varNov 5
Mixed
Source: Meta Ad Library
#9440 days
“Si eres talla grande, ¡te ruego que pruebes esto! RETO DE PILATES EN...”
3 varAug 19
Mixed
Source: Meta Ad Library
#10440 days
“Haz este entrenamiento cada mañana durante 7 minutos y mira a tu ex...”
3 varAug 19
Mixed
Source: Meta Ad Library
#12449 days
“如果你是大尺碼身材,拜託一定要試試這個!”
2 varAug 10
Mixed
Source: Meta Ad Library
#13406 days
“Si eres talla grande, ¡te ruego que pruebes esto! DÍA 1”
2 varSep 22
Mixed
Source: Meta Ad Library
#18436 days
“Haz este entrenamiento cada mañana durante 7 minutos y mira a tu ex...”
1 varAug 23
Mixed
Source: Meta Ad Library
22 more ads
Sign up free to see 18 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: PRINTABLE BED PILATES | How to lose...
Source: Meta Ad Library
Meta ad #1Voiceover b-roll
8 variants146 days running37.9s
“PRINTABLE BED PILATES | How to lose 30 lbs in 28 days. | DAY 1 ... DAY 8 | NEXT PAGES”
What they say
“How to lose 30 pounds in 28 days. Printable bed pilates for women over 50 who haven't exercised in years.”
The first lines of every top video:
Storyline
Grid of eight pen sketches of a woman exercising in a 'printable plan' layout

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 28 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Mixed14 50%302362449 100%86%36%
Voiceover b-roll12 43%474143203 100%100%0%
Slideshow2 7%42121.5122 100%0%0%
New ads per month, by category
first-seen date
AugSepNovAprMayJunJulAug
Mixed4152...2
Voiceover b-roll...1443.
Slideshow......2.
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
28 of 28
show a result on screen
19.5 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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17 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
41.1% of the ratings in tracked stores
199.9K
ratings in tracked stores
25 App Store countries
23 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 41.1% of the ratings in the 25 tracked stores.
United States US82.3K
United Kingdom GB21.1K
Canada CA16.5K
Best rank by country
category top 100, 2026-11-06
Best: #51 grossing in Health & Fitness, United Kingdom.
United Kingdom GB#51
Canada CA#68
United States US#78
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #78 grossing, Health & Fitness #78- 82,268 41.1% 4.68 English69%
United Kingdom GB #51 grossing, Health & Fitness #51- 21,112 10.6% 4.62 English69%
Canada CA #68 grossing, Health & Fitness #68- 16,485 8.2% 4.55 English69%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
  • The job of every beat and screen
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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 28 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, lazyfit.ai
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 677 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
0
9 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 28 of 28 ads.
02Creator types: 7 of 7 creator profiles opened; 0 creators stay "not checked yet" until checked.
03Creator post counts differ for 2 of 7 creators (search hits vs profile count). Tables use the profile count.
04Reviews per month: 427 of 677 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
0510 accounts found in searches are left out of the creator counts: 3 point at another app or are named like the app without being it, 7 never name, tag or link it.
Store data
secondary
82,224
ratings
4.68
average rating
#63 / #48
US free / grossing, 2026-07-30
17
countries charting
Caveats
9
Meta Ad Library counts are logged-out keyword searches
EU reach and spend are not read; Meta gives no impressions for most ads
TikTok pages returned 'Access to www.tiktok.com was denied' for post text
Instagram profile collection returned nothing; only 20-ish hashtag posts are available
No account is marked VERIFIED, so no own-account organic numbers exist
No founder statements, press interviews or podcasts were found
Google Ads Transparency Center returned no advertisers and Apple Search Ads has no public...
The channel shares in mix are estimates and labelled as such;
Ad language and creative reads are by a model; dissection entries had no anomalies

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for lazyfit.ai. Data as of 2026-11-02.

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