Liftoff app icon

Liftoff - Ranked Gym Workouts

iOSv2.17.7, 2026-11-04liftoffrank.comApp Store
JSON / MCP
What it is

A gym workout tracker that ranks each lift against other lifters by body weight, with ranks from Wood to Olympian, streaks, friend compare and AI-built workouts. Made for gym goers who want a score for their lifts.

Maker
Liftoff Labs Inc.
Launched
Apr 2023
Category
Health & Fitness
Price
Free, subscriptions $3.99 to $79.99
US ratings
102K, 4.8 avg
Best rank
#37 grossing, US
  • Maker is Liftoff Labs Inc., app released 2023-04-20
  • A Venture Radar newsletter post says revenue is $300,000 per month
  • The verified TikTok account @liftoff30 has two posts with 37M and 8.2M views (dated 2025-01-02 and 2025-06-09 in the scrape)

How Liftoff got its users

Liftoff grows mainly through TikTok: a verified account with two 8M+ view posts plus a wide base of gym creators, with paid TikTok ads added in 2026. Confidence: medium

Main channel: Creators and UGC, as the reading above names it
Creators and UGCOwn accountsApp Store search and chartsYouTubeMeta adsPress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2024-12 to 2025-06TikTok organic, own account: Screen-recording posts with a meme banner
  2. 2024-12 to 2025-05Instagram organic, own account: Gym humour reels with #gymranked #rankedplay hashtags
  3. 2026-04 to 2026-09Creators: Gym skits and lifting clips by mid-size creators that end on the app's rank-up screen
3 more steps:
Creators and UGC Top creator posts about Liftoff
72 creators; tags and links first
72 creators, 68 tag or link the app; 1M likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

Open
How Liftoff gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
72 creators, 68 tag or link the app; 1M likes on their best posts
Shown at the top of the page.
Open the tab
Own accounts
@liftoff30: 19 TikTok posts, 45.4M views, 3 past 100K
Open the tab
App Store search and charts
175K ratings, 4.8 average; in a top 100 in 19 of 25 stores
  • United States 101K ratings, #47 grossing
  • United Kingdom 16K ratings, #38 grossing
  • Canada 12K ratings, #38 grossing
Open the tab
YouTube
14 videos about Liftoff, 30K views
Meta ads
2 ads, the longest running 58 days
  • “135 bench is embarrassing” 58 days, 1 variants
  • “Your overhead press says nothing till you weigh it in” 58 days, 1 variants
Open the tab
Press and articles
10 articles found
Podcasts and interviews
2 episodes name Liftoff
Google ads
4 ads for liftoffrank.com in Google's Ads Transparency Center
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsOrganic, own postsCreator posts
Category colors match on every tab
Own TikTok views per post
19 posts of @liftoff30
3 of 19 posts passed 100K (dashed). Median 1,710. Nothing after 2026-11-05.
0100K200K300K400K500K600K700K800K900K1M1.1M1.2M1.3M1.4M1.5M1.6M1.7M1.8M1.9M2M2.1M2.2M2.3M2.4M2.5M2.6M2.7M2.8M2.9M3M3.1M3.2M3.3M3.4M3.5M3.6M3.7M3.8M3.9M4M4.1M4.2M4.3M4.4M4.5M4.6M4.7M4.8M4.9M5M5.1M5.2M5.3M5.4M5.5M5.6M5.7M5.8M5.9M6M6.1M6.2M6.3M6.4M6.5M6.6M6.7M6.8M6.9M7M7.1M7.2M7.3M7.4M7.5M7.6M7.7M7.8M7.9M8M8.1M8.2M8.3M8.4M8.5M8.6M8.7M8.8M8.9M9M9.1M9.2M9.3M9.4M9.5M9.6M9.7M9.8M9.9M10M10.1M10.2M10.3M10.4M10.5M10.6M10.7M10.8M10.9M11M11.1M11.2M11.3M11.4M11.5M11.6M11.7M11.8M11.9M12M12.1M12.2M12.3M12.4M12.5M12.6M12.7M12.8M12.9M13M13.1M13.2M13.3M13.4M13.5M13.6M13.7M13.8M13.9M14M14.1M14.2M14.3M14.4M14.5M14.6M14.7M14.8M14.9M15M15.1M15.2M15.3M15.4M15.5M15.6M15.7M15.8M15.9M16M16.1M16.2M16.3M16.4M16.5M16.6M16.7M16.8M16.9M17M17.1M17.2M17.3M17.4M17.5M17.6M17.7M17.8M17.9M18M18.1M18.2M18.3M18.4M18.5M18.6M18.7M18.8M18.9M19M19.1M19.2M19.3M19.4M19.5M19.6M19.7M19.8M19.9M20M20.1M20.2M20.3M20.4M20.5M20.6M20.7M20.8M20.9M21M21.1M21.2M21.3M21.4M21.5M21.6M21.7M21.8M21.9M22M22.1M22.2M22.3M22.4M22.5M22.6M22.7M22.8M22.9M23M23.1M23.2M23.3M23.4M23.5M23.6M23.7M23.8M23.9M24M24.1M24.2M24.3M24.4M24.5M24.6M24.7M24.8M24.9M25M25.1M25.2M25.3M25.4M25.5M25.6M25.7M25.8M25.9M26M26.1M26.2M26.3M26.4M26.5M26.6M26.7M26.8M26.9M27M27.1M27.2M27.3M27.4M27.5M27.6M27.7M27.8M27.9M28M28.1M28.2M28.3M28.4M28.5M28.6M28.7M28.8M28.9M29M29.1M29.2M29.3M29.4M29.5M29.6M29.7M29.8M29.9M30M30.1M30.2M30.3M30.4M30.5M30.6M30.7M30.8M30.9M31M31.1M31.2M31.3M31.4M31.5M31.6M31.7M31.8M31.9M32M32.1M32.2M32.3M32.4M32.5M32.6M32.7M32.8M32.9M33M33.1M33.2M33.3M33.4M33.5M33.6M33.7M33.8M33.9M34M34.1M34.2M34.3M34.4M34.5M34.6M34.7M34.8M34.9M35M35.1M35.2M35.3M35.4M35.5M35.6M35.7M35.8M35.9M36M36.1M36.2M36.3M36.4M36.5M36.6M36.7M36.8M36.9M37MJan 25Jun 25Nov 25Apr 26Sep 262025-01-02: 37,000,000 views2025-06-09: 8,200,000 views2026-01-06: 132,200 views2026-08-29: 1,040 views2026-08-30: 467 views2026-08-30: 232 views2026-08-31: 3,464 views2026-08-31: 750 views2026-09-01: 3,657 views2026-09-01: 305 views2026-09-18: 31,300 views2026-09-18: 25,400 views2026-09-18: 11,000 views2026-09-18: 1,710 views2026-09-21: 1,801 views2026-09-24: 330 views2026-09-25: 585 views2026-11-04: 109 views2026-11-05: 47 views
Posts per month: Jan 2025: 1, Jun 2025: 1, Jan 2026: 1, Aug 2026: 5, Sep 2026: 9, Nov 2026: 2
Engagement per 1k views
thin data: 1 of 19 posts measured
Shares range 0.24 to 0.24 per 1k across the measured posts.
0.13
Comments
median 0.13
30
Likes
median 30
0.24
Shares
median 0.24
Bars, left to right: posts with 132,200 views
1 measured18 not opened
Creator posting patterns
posting patterns of 72 creators; 26 profiles checked so far
28 of 72 creator profiles checked: 9 with "4+ posts over 30+ days", 9 with "one post", 5 with "several posts within a month", 4 with "2-3 posts, 30+ days apart", 1 with "posts mostly about the app".
Posts mostly about the app 11%
4+ posts over 30+ days 913%
2-3 posts, 30+ days apart 46%
Several posts within a month 57%
One post 913%
1 of 72 creators show a promo code (1%)Creator timeline
Ad category mix
2 Meta videos
UGC talking head makes up 100% of ads. UGC talking head ads run longest (median 58 days).
100%
CategoryAdsMedian days runningDays
UGC talking head2 ads58 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search AdsAll categories
Survival
days since first seen, all still active
0 of 2 ads still run after 60 days, 0 after 120.
100%2 of 2
0%0 of 2
0%0 of 2
0%0 of 2
30+ days60+ days90+ days120+ days
Variants per category
2 variants on 2 videos
UGC talking head ads get the most variants: 1 per ad (2 across 2).
UGC talking head21/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
What can your app copy from Liftoff?
Enter your app and we write the first lessons for it from Liftoff and the apps around it. Free.
Next: Winning ads
Get lessons for your app

Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
2
active creatives
Meta Ad Library
2
ad variants
2 on the 2 videos
2
distinct videos
2 with an image
0 of 2
past 60 days
0% still running
58 days
longest running
2 ads
#158 days
“135 bench is embarrassing”
1 varSep 9
UGC talking head
#258 days
“Your overhead press says nothing till you weigh it in”
1 varSep 9
UGC talking head

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

What can your app copy from Liftoff?
Enter your app and we write the first lessons for it from Liftoff and the apps around it. Free.
Next: Top videos
Get lessons for your app

Top videos

What the top ads and own posts say, from their transcripts.

Open
What they say
top 2 ads by variants, then days running; top 2 own posts by views
Meta ad #1UGC talking head
1 variants58 days running17.9s
“"135 bench is embarrassing"”
What they say
“People call one plate embarrassing at a 160 pound body weight. Let's say you're 19 years old 160 body weight 135 for 5 That's bronze 3 the ranks relative to your body weight the heavier you are the harder the clock For example silver one...”
The first lines of every top video:
Storyline
A man in a green shirt and backwards cap talks to camera in a car; the Liftoff rank reveal screen (Bench Press, Bronze III badge) is shown full screen in the middle
TikTok
Own post, @liftoff30Screen demoNo speech
37,000,000 views6.5s2025-01-02
What they say
What this video says:
TikTok
Own post, @liftoff30Screen demoNo speech
8,200,000 views6s2025-06-09
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

What can your app copy from Liftoff?
Enter your app and we write the first lessons for it from Liftoff and the apps around it. Free.
Next: Teardowns
Get lessons for your app

Teardowns

The top ads, beat by beat, ready to copy.

Free account
Sign up free to open Teardowns
Free account. No card needed.
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 2 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
UGC talking head2 100%215858 0%100%100%
New ads per month, by category
first-seen date
Sep
UGC talking head2
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Ads4 ads
Apple Search Adsno public library
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
2 of 2
show a result on screen
6 s
median until the app appears
EU targeting and ad languages:
What can your app copy from Liftoff?
Enter your app and we write the first lessons for it from Liftoff and the apps around it. Free.
Next: Locales
Get lessons for your app

Locales

Where it charts and how it rates, store by store.

Open
19 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
58% of the ratings in tracked stores
175K
ratings in tracked stores
25 App Store countries
4 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 58% of the ratings in the 25 tracked stores.
United States US101.5K
United Kingdom GB15.6K
Canada CA12.2K
Best rank by country
category top 100, 2026-11-06
Best: #38 grossing in Health & Fitness, United Kingdom.
United Kingdom GB#38
Canada CA#38
United States US#47
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #47 grossing, Health & Fitness #47#81 101,479 58% 4.82 English100%
United Kingdom GB #38 grossing, Health & Fitness #38#71 15,614 8.9% 4.80 English100%
Canada CA #38 grossing, Health & Fitness #38#52 12,249 7% 4.76 English100%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
What can your app copy from Liftoff?
Enter your app and we write the first lessons for it from Liftoff and the apps around it. Free.
Next: Creative families
Get lessons for your app

Creative families

Repeated scripts and templates across the ads.

Free account
Sign up free to open Creative families
Free account. No card needed.
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Creators and organic

Creator posts, codes and the app's own accounts.

Free account
Sign up free to open Creators and organic
Free account. No card needed.
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Audience

Who the ads speak to, with the evidence behind each group.

Free account
Sign up free to open Audience
Free account. No card needed.
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Psychology

Why each ad works, who it brings in, the job of each beat.

Pro
PRO
Unlock Psychology
  • Why each ad works, in one line
  • Which audience each ad brings in
  • The job of every beat and screen
Start 7-day free trial
Starter from $29 a month, 7 days free.
Already on Pro? Log in

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

Pro
PRO
Unlock Revenue and charts
  • Founder-stated numbers with dates
  • Ad launches against rank history
Start 7-day free trial
Starter from $29 a month, 7 days free.
Already on Pro? Log in

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out, 2 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, liftoffrank.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 50 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
9 episodes with the founder or team
Press and founder posts
0
10 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 2 of 2 ads.
02Engagement (comments, likes, shares) measured on 1 of 19 own TikTok posts.
03Creator types: 26 of 72 creator profiles opened; 44 creators stay "not checked yet" until checked.
04Creator post counts differ for 11 of 72 creators (search hits vs profile count). Tables use the profile count.
054 accounts found in searches are left out of the creator counts: 2 point at another app or are named like the app without being it, 2 never name, tag or link it.
Store data
secondary
101,550
ratings
4.82
average rating
#44 / #37
US free / grossing, 2026-07-30
19
countries charting
Caveats
11
Meta Ad Library was read logged-out by keyword: only 2 creatives
TikTok Commercial Content Library covers EU/UK/CH only; US TikTok ads are not visible
@liftoff_app on TikTok is marked NAME_ALIKE_NOT_THE_APP
TikTok card counts are likes or views as shown on the card and are not comparable across posts
The 37M and 8.2M @liftoff30 posts have no scraped date text beyond the scrape's own dates
Only 7 creator posts and 3 own-account posts were dissected
no founder interview, X post or podcast about the app was found
X, podcast and 'Liftoff with Keith' results are about other companies and unrelated names
Google Ads Transparency Center read was blocked; Google ads are unknown
Share estimates are labelled estimates, not measured install sources
Instagram hashtag posts by 'Liftoff' (262K and 106K likes) are matched by display name

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

What can your app copy from Liftoff?
Enter your app and we write the first lessons for it from Liftoff and the apps around it. Free.
Back to the overview
Get lessons for your app

No ads in TikTok's ad library (EU, 2 searches). Data as of 2026-11-06.

Lessons for your app
Free. Takes a minute.
Get lessons

Guides about Liftoff

Free account. No card needed.

or with your email

By continuing you accept the terms. How we use your email: privacy notice.