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AppsHealth & Fitness

Lose It! - Calorie Counter

iOSv18.6.101, 2026-11-04loseit.comApp Store
JSON / MCP
What it is

A calorie counter and weight loss tracker: users set a goal, get a daily calorie budget, and log food (barcode scan, voice, recipes), exercise and weight. Free tier plus Premium subscription.

Maker
FitNow, Inc.
Launched
Nov 2008
Category
Health & Fitness
Price
Free, subscriptions $9.99 to $79.99
US ratings
784K, 4.8 avg
Best rank
#15 grossing, US
  • Made by FitNow, Inc.; released on the App Store 2008-11-21; 783,920 US ratings at 4.77 [App Store]
  • RevenueCat describes Lose It! as 'growing to 50 million users organically' and 'garnering 50 million users since its start' [RevenueCat blog
  • Chart snapshot 2026-07-30: US grossing 15, US free 45, Canada grossing 11

How Lose It! got its users

Lose It! grew mostly through organic and store search, with 50 million users described as organic; paid ads and creators look small. Confidence: low

Main channel: App Store search and charts, as the reading above names it
App Store search and chartsYouTubePress and articlesGoogle adsPosts on XCreators and UGC
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2008App Store launch: Early iPhone calorie counter, released 2008-11-21
  2. up to 2020Organic and word of mouth: Free tier, then Premium conversion
  3. to dateOrganic growth with subscription...: Grow organically, turn free users into subscribers
1 more step:
App Store search and charts Where Lose It! rates and charts
926K ratings, 4.8 average; in a top 100 in 9 of 25 stores
United StatesApp Store US
784K ratings, 4.8 average
#23 grossing in Health & Fitness
CanadaApp Store CA
59K ratings, 4.7 average
#17 grossing in Health & Fitness
United KingdomApp Store GB
42K ratings, 4.7 average
#45 grossing in Health & Fitness
926K ratings, 4.8 average; in a top 100 in 9 of 25 storesEvery store

Overview

Every channel we found, then the numbers behind it.

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How Lose It! gets users, channel by channel
Chartjump's reading of the evidence
App Store search and charts
926K ratings, 4.8 average; in a top 100 in 9 of 25 stores
Shown at the top of the page.
Open the tab
YouTube
13 videos about Lose It!, 31K views
Press and articles
12 articles found
The list:
Open the tab
Google ads
20 ads for loseit.com in Google's Ads Transparency Center
Open in Google's Ads Transparency CenterOpen the tab
Posts on X
16 posts name Lose It!, 57 likes
The list:
Creators and UGC
6 creators; 18 likes on their best posts
Open the tab
Podcasts and interviews
1 founder quote
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Creator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 7 creators; 1 profiles checked so far
1 of 7 creator profiles checked: 1 with "one post".
One post 114%
0 of 7 creators show a promo code (0%)Creator timeline
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Locales

Where it charts and how it rates, store by store.

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9 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
84.6% of the ratings in tracked stores
926.3K
ratings in tracked stores
25 App Store countries
14 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 84.6% of the ratings in the 25 tracked stores.
United States US783.9K
Canada CA59.5K
United Kingdom GB41.6K
Best rank by country
category top 100, 2026-11-09
Best: #17 grossing in Health & Fitness, Canada.
Canada CA#17
United States US#23
United Kingdom GB#45
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #23 grossing, Health & Fitness #23#69 783,867 84.6% 4.77 English-
Canada CA #17 grossing, Health & Fitness #17#53 59,494 6.4% 4.68 English-
United Kingdom GB #45 grossing, Health & Fitness #45- 41,572 4.5% 4.69 English-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-09: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Next: Creators and organic
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Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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  • Founder-stated numbers with dates
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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, loseit.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 991 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
1
“I think paid marketing, maybe part of why it didn't work...”
Subclub (episode with Erin Webster Shaller and Paul Apollo)
12 press links
Every article and interview we read.
Data problems found
3
01Creator types: 1 of 7 creator profiles opened; 6 creators stay "not checked yet" until checked.
0215 accounts found in searches are left out of the creator counts: 6 point at another app or are named like the app without being it, 9 never name, tag or link it.
03No Meta video ads dissected yet.
Store data
secondary
783,920
ratings
4.77
average rating
#45 / #15
US free / grossing, 2026-07-30
9
countries charting
Caveats
10
No Meta ads were found (logged-out keyword search returned 0)
The 19 TikTok ads flagged for the app look like name matches with mobile game ads and are not...
Google Transparency Center results for loseit.com list Everyday Health, Inc as advertiser
Instagram @loseitapp is marked NAME_ALIKE_NOT_THE_APP
The TikTok @loseitapp and X @loseit accounts were not identity-verified
Card counts on TikTok are not views and many are 0 or a mix of likes
Reddit returned 0 threads, X search results were mostly unrelated posts
The 50 million organic users figure comes from a RevenueCat podcast blurb
the chart snapshot dates from 2026-07-30
The mix shares are estimates labelled as such and not measured install attribution

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-11-09). No ads in TikTok's ad library (EU, 2 searches). Not shown for Lose It!, nothing to fill them: Winning ads, Top videos, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-11-09.

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