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AppsHealth & Fitness

MacrosFirst - Macro Tracker

iOSv2.1.848, 2026-11-06macrosfirst.comApp Store
JSON / MCP
What it is

A calorie and macro tracker for iPhone and Android. It has a free barcode scanner, a verified food database, AI logging and weekly target updates, for people tracking food for weight or fitness goals.

Maker
MacrosFirst, Inc.
Launched
Jul 2017
Category
Health & Fitness
Price
Free, subscriptions $11.99 to $79.99
US ratings
24K, 4.9 avg
Best rank
#88 grossing, US
  • Maker is MacrosFirst, Inc.
  • Founder post on X, Nov 2024: '>150k MAU & $50k MRR', 'Evolved from side gig to FT over 6 years', 'B2C and B2B2C' [founder on X, 2024-11]
  • US grossing rank 88 on 2026-07-30; not in the US free top 100 [chart snapshot]

How MacrosFirst got its users

Installs seem to come mainly from App Store search and word of mouth, with small creator, podcast and YouTube partnerships on top. Confidence: low

Main channel: App Store search and charts, as the reading above names it
App Store search and chartsYouTubeCreators and UGCPress and articlesPosts on XPodcasts and interviews
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2017 to 2023App Store and founder side project: Released in 2017 and grew from a side gig to full time over 6 years. Evolved from side gig to FT over 6 years
  2. 2023 to 2025Podcasts and affiliate codes: Guest founder interviews with a discount code (BABS10) and ad reads on fitness podcasts
  3. 2024-11Search and word of mouth: No serious growth tactics, B2C plus B2B2C go-to-market. >150k MAU & $50k MRR
2 more steps:
App Store search and charts Where MacrosFirst rates and charts
27K ratings, 4.9 average; in a top 100 in 1 of 25 stores
United StatesApp Store US
24K ratings, 4.9 average
#88 grossing in Health & Fitness
CanadaApp Store CA
1.5K ratings, 4.8 average
United KingdomApp Store GB
747 ratings, 4.8 average
27K ratings, 4.9 average; in a top 100 in 1 of 25 storesEvery store

Overview

Every channel we found, then the numbers behind it.

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How MacrosFirst gets users, channel by channel
Chartjump's reading of the evidence
App Store search and charts
27K ratings, 4.9 average; in a top 100 in 1 of 25 stores
Shown at the top of the page.
Open the tab
YouTube
20 videos about MacrosFirst, 74K views
Creators and UGC
11 creators; 4.4K likes on their best posts
Open the tab
Press and articles
11 articles found
The list:
Open the tab
Posts on X
2 posts name MacrosFirst, 7 likes
The list:
Podcasts and interviews
2 founder quotes
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Creator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 11 creators; 8 profiles checked so far
8 of 11 creator profiles checked: 5 with "one post", 2 with "several posts within a month", 1 with "4+ posts over 30+ days".
4+ posts over 30+ days 19%
Several posts within a month 218%
One post 545%
0 of 11 creators show a promo code (0%)Creator timeline
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Locales

Where it charts and how it rates, store by store.

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1 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
87.6% of the ratings in tracked stores
27.1K
ratings in tracked stores
25 App Store countries
16 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 87.6% of the ratings in the 25 tracked stores.
United States US23.7K
Canada CA1,485
United Kingdom GB747
Best rank by country
category top 100, 2026-11-09
Best: #88 grossing in Health & Fitness, United States.
United States US#88
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #88 grossing, Health & Fitness #88- 23,707 87.6% 4.86 English-
Canada CA not in a top 100 -- 1,485 5.5% 4.83 English-
United Kingdom GB not in a top 100 -- 747 2.8% 4.84 English-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-09: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, macrosfirst.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 650 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
20 episodes with the founder or team
Press and founder posts
2
“Strong traction: >150k MAU & $50k MRR Great story: Evolved...”
X, 2024-11
“So yes, I mean the app is available in the App Store and...”
Biceps After Babies Radio, episode 297
11 press links
Every article and interview we read.
Data problems found
4
01Creator types: 8 of 11 creator profiles opened; 3 creators stay "not checked yet" until checked.
02Creator post counts differ for 2 of 11 creators (search hits vs profile count). Tables use the profile count.
0317 accounts found in searches are left out of the creator counts: 11 point at another app or are named like the app without being it, 6 never name, tag or link it.
04No Meta video ads dissected yet.
Store data
secondary
23,719
ratings
4.86
average rating
- / #88
US free / grossing, 2026-07-30
1
countries charting
Caveats
10
Meta Ad Library was searched logged out and returned 0 active creatives
TikTok Commercial Content Library covers EU, UK and CH only and returned 0 verified ads
Instagram profiles were not collected
Counts shown on TikTok cards are likes, not views, for creator posts
The own-account @macrosfirst on TikTok is not verified
Reddit returned 0 threads; the founder says the subreddit is dead
App Store reviews are a sample of 650 and say little about how users found the app
Mix shares are estimates and carry low confidence
5 of 12 dissected TikTok posts do not show MacrosFirst
Podcast sponsorship is read from transcript lines and not confirmed as paid in the inputs

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-11-09). No ads in TikTok's ad library (EU, 2 searches). No Google ads for macrosfirst.com. Not shown for MacrosFirst, nothing to fill them: Winning ads, Top videos, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-11-09.

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