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AppsPhoto & Video

Muse: Reels Video Editor

iOSv11.0, 2026-10-15bigrowth.ioApp Store
JSON / MCP
What it is

A template-based phone editor for Instagram Reels, stories, collages and carousels: pick a template, add photos and videos, export. Sold by subscription to casual posters and small brands.

Maker
Bigrowth OU
Launched
Nov 2022
Category
Photo & Video
Price
Free, subscriptions $14.99 to $89.99
US ratings
4.3K, 4.6 avg
Best rank
#53 grossing, US
  • Maker is Bigrowth OU; released 2022-11-06, version 11.0 on 2026-10-15; 4,290 US ratings at 4.64 [App Store data in corpus]
  • Chart snapshot 2026-07-30: US grossing rank 53, US free rank 68
  • Most press, podcasts, YouTube, X and TikTok creator material found under the name 'Muse' is about Meta's Muse AI agent

How Muse got its users

Muse the reels editor grows through long-running Instagram-style screen-demo ads and App Store search, with no creator program found. Confidence: low

Main channel: App Store search and charts, as the reading above names it
App Store search and chartsYouTubeMeta adsCreators and UGCPosts on XPress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2022-11App Store: Launch of the app by Bigrowth OU
  2. 2025-11 to 2026-06Meta ads: Screen-demo text-effect ads, a new creative roughly every two to four months, each still active
  3. 2026-08-07 to 2026-08-16TikTok ads: Six short headline variants of the same message, 'Try it now!'
1 more step:
App Store search and charts Where Muse rates and charts
14K ratings, 4.6 average; in a top 100 in 25 of 25 stores
United StatesApp Store US
4.3K ratings, 4.6 average
#63 grossing in Photo & Video
BrazilApp Store BR
1.3K ratings, 4.6 average
#32 grossing in Photo & Video
MexicoApp Store MX
1.2K ratings, 4.8 average
#38 grossing in Photo & Video
14K ratings, 4.6 average; in a top 100 in 25 of 25 storesEvery store

Overview

Every channel we found, then the numbers behind it.

Open
How Muse gets users, channel by channel
Chartjump's reading of the evidence
App Store search and charts
14K ratings, 4.6 average; in a top 100 in 25 of 25 stores
Shown at the top of the page.
Open the tab
YouTube
9 videos about Muse, 2.4M views
Meta ads
3 ads (27 active creatives), the longest running 341 days
  • “This app creates Reels for you” 210 days, 5 variants
  • “good morning good morning” 341 days, 2 variants
  • “want this cute text” 145 days, 2 variants
Open the tab
Creators and UGC
95 creators; 34K likes on their best posts
Open the tab
Posts on X
12 posts name Muse, 4K likes
The list:
Press and articles
12 articles found
The list:
Open the tab
Podcasts and interviews
7 episodes name Muse
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
3 Meta videos
Screen demo makes up 100% of ads. Screen demo ads run longest (median 210 days).
100%
CategoryAdsMedian days runningDays
Screen demo3 ads210 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
3 of 3 ads still run after 60 days, 3 after 120.
100%3 of 3
100%3 of 3
100%3 of 3
100%3 of 3
30+ days60+ days90+ days120+ days
Variants per category
9 variants on 3 videos
Screen demo ads get the most variants: 3 per ad (9 across 3).
Screen demo93/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 106 creators; 27 profiles checked so far
28 of 106 creator profiles checked: 16 with "one post", 7 with "several posts within a month", 4 with "2-3 posts, 30+ days apart", 1 with "4+ posts over 30+ days".
4+ posts over 30+ days 11%
2-3 posts, 30+ days apart 44%
Several posts within a month 77%
One post 1615%
2 of 106 creators show a promo code (2%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
27
active creatives
Meta Ad Library
113
ad variants
9 on the 3 videos
3
distinct videos
3 with an image
3 of 3
past 60 days
100% still running
341 days
longest running
1 ad
#1210 days
“This app creates Reels for you”
5 varApr 9
Screen demo
Source: Meta Ad Library
#2341 days
“good morning good morning”
2 varNov 29
Screen demo
Source: Meta Ad Library
#3145 days
“want this cute text”
2 varJun 13
Screen demo
Source: Meta Ad Library

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 3 ads by variants, then days running; top 0 own posts by views
Ad frame: This app creates Reels for you
Source: Meta Ad Library
Meta ad #1Screen demo
5 variants210 days running15s
“This app creates Reels for you”
What they say
“Want to get this cute text effect? Just open our app.”
The first lines of every top video:
Storyline
Two hands hold a phone showing the Muse editor with curved text on a photo; app UI is shown from the first frame

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 3 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Screen demo3 100%93210341 100%100%0%
New ads per month, by category
first-seen date
NovAprJun
Screen demo111
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Ads0 ads
Apple Search Adsno public library
Image or carousel ads on Meta24 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
3 of 3
show a result on screen
0.3 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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25 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
30.4% of the ratings in tracked stores
14.1K
ratings in tracked stores
25 App Store countries
12 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 30.4% of the ratings in the 25 tracked stores.
United States US4,293
Brazil BR1,255
Mexico MX1,239
Best rank by country
category top 100, 2026-11-06
Best: #32 grossing in Photo & Video, Brazil.
Brazil BR#32
Mexico MX#38
United States US#63
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #63 grossing, Photo & Video #63#63 4,293 30.4% 4.64 English100%
Brazil BR #32 grossing, Photo & Video #32#50 1,255 8.9% 4.61 Portuguese0%
Mexico MX #38 grossing, Photo & Video #38#51 1,239 8.8% 4.77 Spanish0%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
  • The job of every beat and screen
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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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  • Founder-stated numbers with dates
  • Ad launches against rank history
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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 27 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, bigrowth.io
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 258 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
13 episodes with the founder or team
Press and founder posts
0
12 press links
Every article and interview we read.
Data problems found
6
01First-frame thumbnails exist for 3 of 3 ads.
023 of 27 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
033 collected ads show no Muse: Reels Video Editor content and are left out of every count.
04Creator types: 27 of 106 creator profiles opened; 78 creators stay "not checked yet" until checked.
05Creator post counts differ for 11 of 106 creators (search hits vs profile count). Tables use the profile count.
0629 accounts found in searches are left out of the creator counts: 14 point at another app or are named like the app without being it, 15 never name, tag or link it.
Store data
secondary
4,290
ratings
4.64
average rating
#68 / #53
US free / grossing, 2026-07-30
25
countries charting
Caveats
10
Most of the corpus (TikTok creators
Meta Ad Library was read logged out: 27 active creatives
Meta ad counts are not reach; EU reach was not read
TikTok ads come from the EU/UK/CH library only
Google Ads Transparency Center shows 0 ads for bigrowth.io
No Instagram profile for the app was collected; the @muse TikTok handle is not the app's
Shares in mix are rough estimates, not measurements;
App Store reviews are a self-selected 258 sample with 51% one star
Chart ranks come from one snapshot on 2026-07-30
No founder or press source describes how the editor grew, so founder_quotes is empty

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for bigrowth.io. Data as of 2026-11-05.

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