A vertical short-drama streaming app by Holy Water Limited. Viewers watch romance, werewolf and mafia series in short episodes, with a subscription or coins to unlock more.
- Maker is HOLYWATER, founded 2020 in Ukraine by Bogdan Nesvit and Anatolii Kasianov
- Wikipedia says the company's apps have been downloaded more than 100 million times in total
- The founder says My Drama has close to 7 million monthly active users, mostly in the United States [The Media Odyssey podcast, 2026-09-03]
How My Drama got its users
The founder says 70% of users come from paid ads on Facebook, Snapchat and TikTok and 30% from organic clips. Confidence: medium
- 2024-05App Store: App released by Holy Water Limited on 2024-05-09
- 2025Organic clip pages and Instagram: Series promos with a link-in-bio to watch the full series
- up to 2026-09Paid social plus organic clips: Targeted video ads per user segment on Facebook, Snapchat, TikTok. 70% of users from paid user acquisition and 30% from organic marketing