NetShort is a mobile app for streaming vertical short dramas, with episodes lasting a few minutes in genres such as romance, fantasy, revenge and mystery, for viewers who watch on their phones.
- Made by NETSTORY PTE. LTD. [App Store]
- Described as a short-drama app under Maiya Culture [BidMachine]
- Launched two years behind its competitors but quickly reached #2 in global downloads [BidMachine]
How NetShort got its users
NetShort looks paid-ads-led, with TikTok ad seen by users, clip creators on top, and little hard data on spend. Confidence: low
- 2024-07 to 2024-10App Store launch: App released on the App Store 2024-07-12; BidMachine says it launched in October 2024 and moved quickly
- 2025-07 to 2025-08TikTok ads: Story-hook ads that users saw repeatedly on TikTok
- 2025-Q1In-app hit show: A show went viral inside the app, which Equate says triggered the revenue jump