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AppsProductivity

Plaud: AI Note Taker

iOSv3.29.1, 2026-09-16plaud.aiApp Store
JSON / MCP
What it is

Plaud is the companion app for the company's AI note-taking devices, small recorders that capture meetings and calls, then transcribe them and generate summaries. It is aimed at professionals.

Maker
PLAUD LLC
Launched
Oct 2023
Category
Productivity
Price
Free, subscriptions $2.99 to $239.99
US ratings
23K, 4.9 avg
Best rank
#27 grossing, US
  • Plaud says its software business topped $100M in ARR after shipping over 2M AI notetakers [TechCrunch]
  • Co-founder Xu Gao told Forbes in September 2025 that total 2025 revenue is expected to reach $250 million
  • Grew from zero to more than two million users in just three years [DeepTech Times]

How Plaud got its users

Plaud grew mainly through creator partnerships, with Modash counting 2.7k sponsored posts in 12 months, plus a small Meta ad set. Confidence: medium

Main channel: Creators and UGC, as the reading above names it
Creators and UGCYouTubeOwn accountsMeta adsApp Store search and chartsPress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-10App Store: App released as the companion to the recorder hardware
  2. 2024-03TikTok creators: Paid partnership posts by tech creators about price and subscription
  3. 2025-03 to 2025-10TikTok and YouTube creators with codes: Partner creators post with personal discount codes
6 more steps:
Creators and UGC Top creator posts about Plaud
116 creators; tags and links first
116 creators, 35 tag or link the app; 105K likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

Open
How Plaud gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
116 creators, 35 tag or link the app; 105K likes on their best posts
Shown at the top of the page.
Open the tab
YouTube
9 videos about Plaud, 734K views
Own accounts
@plaud_official: 33 TikTok posts, 111K views
Open the tab
Meta ads
5 ads (19 active creatives), the longest running 59 days
  • “” 52 days, 10 variants
  • “It | Turn Conversations Into Int (on packaging, cut off)” 25 days, 2 variants
  • “PLAUD | PLAUD | PLAUD | PLAUD” 59 days, 1 variants
Open the tab
App Store search and charts
71K ratings, 4.9 average; in a top 100 in 25 of 25 stores
  • United States 23K ratings, #34 grossing
  • Japan 16K ratings, #6 grossing
  • France 5.5K ratings, #5 grossing
Open the tab
Press and articles
9 articles found
The list:
Open the tab
Reddit
13 threads name Plaud, 253 comments
The list:
Posts on X
1 post names Plaud, 47 likes
The list:
Podcasts and interviews
1 episode names Plaud, 1 founder quote
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsOrganic, own postsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 116 creators; 24 profiles checked so far
28 of 116 creator profiles checked: 16 with "one post", 9 with "2-3 posts, 30+ days apart", 2 with "several posts within a month", 1 with "posts mostly about the app".
Posts mostly about the app 11%
2-3 posts, 30+ days apart 98%
Several posts within a month 22%
One post 1614%
3 of 116 creators show a promo code (3%)Creator timeline
Own TikTok views per post
33 posts of @plaud_official
0 of 33 posts passed 100K. Median 2,040. Nothing after 2026-07-24.
010K20K30KJul 25Oct 25Jan 26Apr 26Jul 262025-07-16: 12,100 views2025-09-25: 1,566 views2025-10-09: 2,609 views2025-10-10: 1,654 views2025-10-10: 1,412 views2025-10-11: 5,729 views2025-10-13: 904 views2025-10-14: 1,424 views2025-10-15: 1,938 views2025-10-17: 2,040 views2025-10-20: 3,478 views2025-10-22: 4,050 views2025-10-28: 1,834 views2025-11-04: 1,662 views2025-11-11: 2,829 views2025-11-18: 2,030 views2025-11-26: 2,099 views2025-12-01: 4,581 views2025-12-08: 4,950 views2025-12-11: 1,414 views2025-12-15: 1,871 views2025-12-15: 1,332 views2026-01-07: 4,120 views2026-01-08: 2,146 views2026-01-15: 1,709 views2026-01-21: 2,566 views2026-02-10: 2,229 views2026-03-10: 2,924 views2026-03-20: 24,900 views2026-04-13: 1,949 views2026-04-22: 1,666 views2026-05-07: 2,453 views2026-07-24: 1,244 views
Posts per month: Jul 2025: 1, Sep 2025: 1, Oct 2025: 11, Nov 2025: 4, Dec 2025: 5, Jan 2026: 4, Feb 2026: 1, Mar 2026: 2, Apr 2026: 2, May 2026: 1, Jul 2026: 1
Engagement per 1k views
thin data: 6 of 33 posts measured
Shares range 0.48 to 6.55 per 1k across the measured posts.
0.08
0.58
0.17
0.2
0.87
0.97
Comments
median 0.39
9.56
9.01
5.59
3.84
16.37
19.17
Likes
median 9.285
0.48
1.74
2.62
0.61
1.96
6.55
Shares
median 1.85
Bars, left to right: posts with 24,900, 12,100, 5,729, 4,950, 4,581, 4,120 views
6 measured27 not opened
Ad category mix
5 Meta videos
Mixed and voiceover b-roll make up 80% of ads. Mixed ads run longest (median 59 days).
40%40%20%
CategoryAdsMedian days runningDays
Mixed2 ads59 d
Voiceover b-roll2 ads38.5 d
Screen demo1 ads45 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
0 of 5 ads still run after 60 days, 0 after 120.
80%4 of 5
0%0 of 5
0%0 of 5
0%0 of 5
30+ days60+ days90+ days120+ days
Variants per category
15 variants on 5 videos
Voiceover b-roll ads get the most variants: 6 per ad (12 across 2).
Voiceover b-roll126/ad
Mixed21/ad
Screen demo11/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

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19
active creatives
Meta Ad Library
37
ad variants
15 on the 5 videos
5
distinct videos
5 with an image from Meta
0 of 5
past 60 days
0% still running
59 days
longest running
2 ads
#225 days
“It | Turn Conversations Into Int (on packaging, cut off)”
2 varSep 9
Voiceover b-roll
Source: Meta Ad Library
#359 days
“PLAUD | PLAUD | PLAUD | PLAUD”
1 varAug 6
Mixed
Source: Meta Ad Library
#459 days
“PLAUD | PLAUD | PLAUD | PLAUD”
1 varAug 6
Mixed
Source: Meta Ad Library
#545 days
“PLAUD | See, hear and note it all | Enrich your audio with visuals...”
1 varAug 20
Screen demo
Source: Meta Ad Library

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 3 own posts by views
Ad frame: not visible
Source: Meta Ad Library
Meta ad #1Voiceover b-roll
10 variants52 days running38.6s
“not visible”
What they say
“Random tech finds. If you find one of these in your house, then you should probably call the police.”
The first lines of every top video:
Storyline
Creator voiceover over quick close-ups of the Plaud card in hand, a laptop video call, the app notes screen and a phone case; opens on a blurry sparks shot
TikTok
Own post, @plaud_malaysiaNo speech
4,700,000 views41.8s2025-11-14
What they say
What this video says:
TikTok
Own post, @plaud_malaysia
252,800 views60s2025-10-11
What they say
What this video says:
TikTok
Own post, @plaud_malaysia
110,300 views11.3s2026-01-06
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 5 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Mixed2 40%215959 0%0%0%
Screen demo1 20%114545 0%100%0%
Voiceover b-roll2 40%12638.552 0%50%100%
New ads per month, by category
first-seen date
AugSep
Mixed2.
Voiceover b-roll11
Screen demo1.
Not seen
where we looked
Creator partnership ads on Meta1 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta14 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
2 of 5
show a result on screen
0.3 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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25 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
32.7% of the ratings in tracked stores
71K
ratings in tracked stores
25 App Store countries
14 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 32.7% of the ratings in the 25 tracked stores.
United States US23.2K
Japan JP16K
France FR5,486
Best rank by country
category top 100, 2026-10-05
Best: #5 grossing in Productivity, France.
France FR#5
Japan JP#6
United States US#34
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #34 grossing, Productivity #34- 23,175 32.7% 4.89 English100%
Japan JP #6 grossing, Productivity #6#80 16,043 22.6% 4.66 Japanese0%
France FR #5 grossing, Productivity #5- 5,486 7.7% 4.80 French0%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
  • The job of every beat and screen
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Next: Revenue and charts

Revenue and charts

Revenue estimate first, then what moved the charts.

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  • Founder-stated numbers with dates
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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 19 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, plaud.ai
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 618 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
3 episodes with the founder or team
Press and founder posts
1
“Others let you ask questions to AI”
36kr (interview with the CEO of Plaud China), 2025-09-24
9 press links
Every article and interview we read.
Data problems found
7
01First-frame thumbnails exist for 5 of 5 ads.
025 of 19 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
03Engagement (comments, likes, shares) measured on 6 of 33 own TikTok posts.
04Creator types: 24 of 116 creator profiles opened; 88 creators stay "not checked yet" until checked.
05Creator post counts differ for 3 of 116 creators (search hits vs profile count). Tables use the profile count.
0616 accounts found in searches are left out of the creator counts: 7 point at another app or are named like the app without being it, 9 never name, tag or link it.
071 ad from the app's advertiser does not name, tag or link the app and is shown apart, outside every ad count.
Store data
secondary
23,131
ratings
4.89
average rating
- / #27
US free / grossing, 2026-07-30
25
countries charting
Caveats
12
Meta ad counts come from logged-out keyword searches and may miss ads or regions
Only 6 distinct video ads were dissected
Ad run lengths are days since the first seen date, not total spend
Instagram was not collected (profiles list is empty)
TikTok creator counts are the number shown on the card, which can be views or likes
Only 9 organic posts were dissected, 2 with a partner label
Modash is a third-party estimate of sponsored content; its numbers are not Plaud statements
Press revenue and ARR numbers are claims reported by press and X posts
The mix percentages are my estimate, not stated by any source
App Store reviews are a public RSS sample of 618 and rarely say how the user found the app
The X posts in the corpus are mostly unrelated to Plaud except the TechCrunch and one...
The TikTok EU library only covers the EU and shows 0 Plaud ads; no data on US TikTok ads

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for plaud.ai. Data as of 2026-10-04.

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