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ReelShort app icon
AppsEntertainment

ReelShort - Stream Drama & TV

iOSv4.2.00, 2026-09-28reelshort.comApp Store
JSON / MCP
What it is

ReelShort is a smartphone app for watching vertical microdramas, serialized series with episodes of about a minute, aimed at mobile viewers. Some episodes are free; others need coins or a VIP subscription.

Maker
New Leaf Publishing, Inc.
Launched
Aug 2022
Category
Entertainment
Price
Free, subscriptions $4.99 to $29.99
US ratings
504K, 4.7 avg
Best rank
#49 grossing, US
  • Made by Crazy Maple Studio, whose founder and CEO is Joey Jia [Deadline]
  • Shot to the top of the Apple App Store in November 2023, jumping past TikTok, after two of its shows went viral [Yahoo Tech]
  • By October 2023 it surpassed TikTok in North American downloads, and as of April 2024 its net revenue exceeded $80 million [ResearchGate]

How ReelShort got its users

ReelShort's installs most likely come from TikTok ads and code-in-caption creator clips, but no source states the split. Confidence: low

Main channel: Creators and UGC, as the reading above names it
Creators and UGCYouTubeOwn accountsApp Store search and chartsPress and articlesPodcasts and interviews
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2022-08App Store launch: App released as ReelShort by New Leaf Publishing
  2. 2023-10 to 2023-11Paid and viral shows: Two shows went viral and the app climbed past TikTok on the App Store
  3. 2024-09TikTok own account: @msreelshort posted 28 clips in one month, each with a pinned premise line and the logo top left, no code. Top clip 768,900 views
4 more steps:
Creators and UGC Top creator posts about ReelShort
54 creators; tags and links first
54 creators, 15 tag or link the app; 6.8M likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

Open
How ReelShort gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
54 creators, 15 tag or link the app; 6.8M likes on their best posts
Shown at the top of the page.
Open the tab
YouTube
18 videos about ReelShort, 31.9M views
Own accounts
@msreelshort: 32 TikTok posts, 2.5M views, 4 past 100K
Open the tab
App Store search and charts
1.1M ratings, 4.7 average; in a top 100 in 25 of 25 stores
  • United States 505K ratings, #12 grossing
  • Brazil 173K ratings, #1 free
  • Mexico 56K ratings, #8 free
Open the tab
Press and articles
11 articles found
The list:
Open the tab
Podcasts and interviews
4 episodes name ReelShort, 2 founder quotes
The list:
Open the tab
Google ads
15 ads for reelshort.com in Google's Ads Transparency Center
Open in Google's Ads Transparency CenterOpen the tab
Posts on X
3 posts name ReelShort, 18 likes
The list:
Reddit
4 threads name ReelShort, 8 comments
The list:
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Organic, own postsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 56 creators; 22 profiles checked so far
22 of 56 creator profiles checked: 7 with "one post", 6 with "4+ posts over 30+ days", 5 with "posts mostly about the app", 2 with "2-3 posts, 30+ days apart", 2 with "several posts within a month".
Posts mostly about the app 59%
4+ posts over 30+ days 611%
2-3 posts, 30+ days apart 24%
Several posts within a month 24%
One post 713%
0 of 56 creators show a promo code (0%)Creator timeline
Own TikTok views per post
32 posts of @msreelshort
4 of 32 posts passed 100K (dashed). Median 39,600. Nothing after 2026-04-03.
0100K200K300K400K500K600K700K800KSep 24Jan 25May 25Sep 25Jan 262024-09-17: 768,900 views2024-09-17: 432,100 views2024-09-17: 154,600 views2024-09-17: 54,900 views2024-09-17: 47,800 views2024-09-17: 44,100 views2024-09-17: 40,200 views2024-09-17: 39,000 views2024-09-17: 20,100 views2024-09-17: 19,900 views2024-09-17: 15,900 views2024-09-17: 14,900 views2024-09-18: 216,300 views2024-09-18: 78,200 views2024-09-18: 50,400 views2024-09-18: 49,000 views2024-09-18: 48,000 views2024-09-18: 47,700 views2024-09-18: 44,100 views2024-09-18: 43,700 views2024-09-18: 28,300 views2024-09-18: 25,900 views2024-09-18: 24,700 views2024-09-18: 22,800 views2024-09-18: 22,600 views2024-09-18: 20,600 views2024-09-18: 18,900 views2024-09-19: 81,200 views2026-04-03: 2,913 views2026-04-03: 2,470 views2026-04-03: 1,763 views2026-04-03: 1,372 views
Posts per month: Sep 2024: 28, Apr 2026: 4
Engagement per 1k views
thin data: 6 of 32 posts measured
Shares range 0.03 to 0.54 per 1k across the measured posts.
0.16
0.11
1.05
0.17
0.3
0.41
Comments
median 0.235
40.45
34.02
33.36
3.01
11.97
11.83
Likes
median 22.665
0.17
0.14
0.54
0.03
0.47
0.29
Shares
median 0.23
Bars, left to right: posts with 768,900, 432,100, 216,300, 154,600, 81,200, 78,200 views
6 measured26 not opened
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Next: Top videos
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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 0 ads by variants, then days running; top 3 own posts by views
TikTok
Own post, @msreelshortSkit
768,900 views266.7s2024-09-17
“DROP THE ACT, I'M THE TRUE HEIRESS | Ms”
What they say
“Miss Chloe Patterson, please. Wade, hold up.”
The first lines of every top video:
Storyline
A woman is called to speak at an event and says she is the daughter of the richest man in the world
TikTok
Own post, @msreelshortSkit
432,100 views253.2s2024-09-17
What they say
What this video says:
TikTok
Own post, @msreelshortSkit
216,300 views397s2024-09-18
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Next: Locales
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Locales

Where it charts and how it rates, store by store.

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25 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
45.3% of the ratings in tracked stores
1.1M
ratings in tracked stores
25 App Store countries
20 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 45.3% of the ratings in the 25 tracked stores.
United States US504.9K
Brazil BR173.4K
Mexico MX56.4K
Best rank by country
category top 100, 2026-10-05
Best: #1 free in Entertainment, Brazil.
Brazil BR#1
Mexico MX#8
United States US#12
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #12 grossing, Entertainment #12#21 504,931 45.3% 4.69 English-
Brazil BR #1 free, Entertainment #11#1 173,419 15.6% 4.83 Portuguese-
Mexico MX #8 free, Entertainment #11#8 56,372 5.1% 4.82 Spanish-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Next: Creators and organic
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Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Revenue and charts

Revenue and charts

Revenue estimate first, then what moved the charts.

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  • Founder-stated numbers with dates
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Next: Sources

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out, 14 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, reelshort.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 897 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
9 episodes with the founder or team
Press and founder posts
1
“So in [the] next five years”
press site (Time)
11 press links
Every article and interview we read.
Data problems found
6
017 collected ads show no ReelShort content and are left out of every count.
02Engagement (comments, likes, shares) measured on 6 of 32 own TikTok posts.
03Creator types: 22 of 56 creator profiles opened; 34 creators stay "not checked yet" until checked.
04Creator post counts differ for 14 of 56 creators (search hits vs profile count). Tables use the profile count.
0522 accounts found in searches are left out of the creator counts: 2 point at another app or are named like the app without being it, 20 never name, tag or link it.
06No Meta video ads dissected yet.
Store data
secondary
504,454
ratings
4.69
average rating
#79 / #49
US free / grossing, 2026-07-30
25
countries charting
Caveats
12
All 7 dissected ad creatives carry an anomaly flag and were ignored
Meta counts are from logged-out keyword searches: 14 creatives
Meta ads link to REELSHORIT.VIP and CLUB-BI.CFD or have no link
TikTok Commercial Content Library (EU) returned 0 ads; TikTok ads were not observable
Instagram profiles were not collected, so the 1 percent Instagram share is a guess
@reelshortapp posts were not read (0 posts); own-account effects are unknown
Creator card counts mix views and other numbers and some posts have 2 to 136 likes
Only 14 organic posts were dissected, 3 flagged anomalous, 7 from one account in one month
The shares in mix.estimated_shares are my estimate, not stated by any source
Reviews: 361 of 897 are from 2026-09
Press quotes are undated in the inputs
The Reddit threads are about the micro-drama market, not about how people found ReelShort

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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14 Meta ads from the advertiser never name ReelShort, so none is counted (Meta Ad Library, logged-out keyword searches, 2026-10-03). No ads in TikTok's ad library (EU, 2 searches). Not shown for ReelShort, nothing to fill them: Winning ads, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-10-03.

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