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Retake AI Face & Selfie Editor app icon
AppsPhoto & Video

Retake AI Face & Selfie Editor

iOSv4.2.2, 2026-10-29codeway.coApp Store
JSON / MCP
What it is

Retake is an iPhone and Android photo app that uses AI to retouch faces and selfies into a more flattering but natural-looking version, sold by weekly subscription to people who want better photos of themselves.

Maker
DEEP FLOW SOFTWARE SERVICES - FZCO
Launched
Oct 2023
Category
Photo & Video
Price
Free, subscriptions $4.99 to $59.99
US ratings
53K, 4.6 avg
Best rank
#13 grossing, US
  • Legal seller on the App Store is DEEP FLOW SOFTWARE SERVICES - FZCO; Codeway identifies Retake as a product in its consumer AI portfolio
  • The press URL slug of aiidelist.com is 'retake-ai-review-40m-arr', but no sentence with that number was captured in the inputs
  • Chart snapshot 2026-07-30: US grossing 13, US free 36

How Retake got its users

Retake gets users mainly from many localized Meta video ads built on one 'my daughter showed me this app' template. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsApp Store search and chartsPress and articlesGoogle adsCreators and UGC
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-10App Store: Launch under the seller DEEP FLOW SOFTWARE SERVICES - FZCO, part of the Codeway portfolio
  2. 2024-06 to 2026-03App Store reviews (all sources): Steady review inflow of about 7 to 30 reviews a month in the sample
  3. 2026-04 to 2026-10Not identified; review volume rose: Monthly reviews in the sample rose from 10 in 2026-03 to 83 in 2026-04 and stayed at 62 to 83 each month to...
2 more steps:
Meta ads Top 3 Meta ads
of 24 active, by variants then days
Ad frame: Isso não é catfishing#3
Source: Meta Ad Library
Before and after
“Isso não é catfishing”
49 days2 variants
Teardown
Ad frame: SE VOCÊ NUNCA É FOTOGENICA#4
Source: Meta Ad Library
Testimonial
“SE VOCÊ NUNCA É FOTOGENICA”
49 days2 variants
Teardown
Ad frame: SE VOCE NUNCA SAI FOTOGÊNICA#5
Source: Meta Ad Library
Testimonial
“SE VOCE NUNCA SAI FOTOGÊNICA”
29 days2 variants
Teardown
15 ads (24 active creatives), the longest running 49 daysAll 15 ads

Overview

Every channel we found, then the numbers behind it.

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How Retake gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
15 ads (24 active creatives), the longest running 49 days
Shown at the top of the page.
Open the tab
App Store search and charts
97K ratings, 4.6 average; in a top 100 in 24 of 25 stores
  • United States 53K ratings, #17 grossing
  • Brazil 12K ratings, #21 grossing
  • Mexico 8.9K ratings, #12 grossing
Open the tab
Press and articles
12 articles found
The list:
Open the tab
Google ads
33 ads for codeway.co in Google's Ads Transparency Center
Open in Google's Ads Transparency CenterOpen the tab
Creators and UGC
10 creators, 10 tag or link the app; 328 likes on their best posts
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
15 Meta videos
Testimonial and mixed make up 60% of ads. Testimonial ads run longest (median 29 days).
33%27%20%13%7%
CategoryAdsMedian days runningDays
Testimonial5 ads29 d
Mixed4 ads7.5 d
UGC talking head3 ads19 d
Before and after2 ads39 d
Voiceover b-roll1 ads9 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
0 of 15 ads still run after 60 days, 0 after 120.
20%3 of 15
0%0 of 15
0%0 of 15
0%0 of 15
30+ days60+ days90+ days120+ days
Variants per category
29 variants on 15 videos
Testimonial ads get the most variants: 2 per ad (9 across 5).
Testimonial92/ad
UGC talking head93/ad
Mixed62/ad
Before and after32/ad
Voiceover b-roll22/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 10 creators; 0 profiles checked so far
1 of 10 creator profiles checked: 1 with "2-3 posts, 30+ days apart".
2-3 posts, 30+ days apart 110%
0 of 10 creators show a promo code (0%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
24
active creatives
Meta Ad Library
29
ad variants
29 on the 15 videos
15
distinct videos
15 with an image
0 of 15
past 60 days
0% still running
49 days
longest running
2 ads
#349 days
“Isso não é catfishing”
2 varSep 19
Before and after
Source: Meta Ad Library
#449 days
“SE VOCÊ NUNCA É FOTOGENICA”
2 varSep 19
Testimonial
Source: Meta Ad Library
#529 days
“SE VOCE NUNCA SAI FOTOGÊNICA”
2 varOct 9
Testimonial
Source: Meta Ad Library
#629 days
“SI NUNCA ERES FOTOGÉNICA”
2 varOct 9
Testimonial
Source: Meta Ad Library
#729 days
“ЕСЛИ ТЫ НИКОГДА НЕВЫГЛЯДИШЬ”
2 varOct 9
Testimonial
Source: Meta Ad Library
#1048 days
“SE VOCÊ NUNCA É FOTOGENICA”
1 varSep 20
Testimonial
Source: Meta Ad Library
9 more ads
Sign up free to see 9 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: MEU NAMORADO JULGA MINHAS EDIÇÕES
Source: Meta Ad Library
Meta ad #1UGC talking head
6 variants19 days running35.1s
“MEU NAMORADO JULGA MINHAS EDIÇÕES”
What they say
“Amor, não aguenta essas edições, você nem parece você. Como assim?”
The first lines of every top video:
Storyline
A couple on a paddleboard argue about her photo edits, then a woman in a bar shown with before/after split; the app name is spoken as Reteik; no app UI

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 15 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Before and after2 13%323949 0%100%100%
Testimonial5 33%922949 0%100%100%
UGC talking head3 20%931929 0%100%100%
Voiceover b-roll1 7%2299 0%100%100%
Mixed4 27%627.521 0%100%100%
New ads per month, by category
first-seen date
SepOctNov
Testimonial23.
Mixed.22
UGC talking head.3.
Before and after11.
Voiceover b-roll.1.
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Ads33 ads
Apple Search Adsno public library
Image or carousel ads on Meta9 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
15 of 15
show a result on screen
7.7 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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24 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
54.6% of the ratings in tracked stores
97.2K
ratings in tracked stores
25 App Store countries
14 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 54.6% of the ratings in the 25 tracked stores.
United States US53.1K
Brazil BR12K
Mexico MX8,931
Best rank by country
category top 100, 2026-11-07
Best: #12 grossing in Photo & Video, Mexico.
Mexico MX#12
United States US#17
Brazil BR#21
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #17 grossing, Photo & Video #17#48 53,063 54.6% 4.61 English17%
Brazil BR #21 grossing, Photo & Video #21#45 11,962 12.3% 4.70 Portuguese50%
Mexico MX #12 grossing, Photo & Video #12#84 8,931 9.2% 4.68 Spanish33%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-07: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
  • The job of every beat and screen
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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 24 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, codeway.co
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 934 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
0
12 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 15 of 15 ads.
0215 of 24 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
03Creator types: 0 of 10 creator profiles opened; 9 creators stay "not checked yet" until checked.
04Creator post counts differ for 1 of 10 creators (search hits vs profile count). Tables use the profile count.
052 accounts found in searches are left out of the creator counts: 0 point at another app or are named like the app without being it, 2 never name, tag or link it.
Store data
secondary
52,918
ratings
4.61
average rating
#36 / #13
US free / grossing, 2026-07-30
24
countries charting
Caveats
15
Meta ad counts are from a logged-out keyword search (24 active creatives)
Reach, spend and country targeting were not readable
One creative shows 49 days live with a start of Nov 5, 2026
The 'days live' ranking for the 29-day group is tied between several ads
TikTok Commercial Content Library (EU) returned 0 verified ads
Google Ads Transparency Center lists 33 ads for codeway.co under CODEWAY TECHNOLOGIES - FZCO
TikTok @codeway is not the app's account (no bio link to the app)
Reel counts shown are the numbers on the cards
No founder interviews, podcasts, press quotes, Reddit threads or X posts were available
Only 2 creator posts were found and none dissected, so no creator brief can be reconstructed
The @luca.creates.ai post carries the hashtag #zorqai, so it may be about another app
Reviews come from the public RSS feed
Language and demographic reads of ads are model reads; the segments are inferred from hooks
The aiidelist '40m ARR' appears only in a URL slug
The channel shares in mix.estimated_shares are the author's rough estimate

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). Data as of 2026-11-02.

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