RIZZ is an AI dating assistant that reads screenshots of chats and dating profiles and suggests replies. It is aimed at people using dating apps such as Tinder.
- Made by Joshua Miller and Roman Khaves, under the seller name TREND IT LLC [App Store listing]
- Co-founder Roman Khaves says he bootstrapped it to $15M+ revenue [LinkedIn]
- Khaves credits its marketing engine for 5b+ views and 15m downloads [LinkedIn]
How RIZZ got its users
RIZZ grew mostly through paid networks of faceless creator accounts on TikTok and Instagram; no ads for the app itself were found. Confidence: low
- 2022-2023Press and own TikTok: Own account posts press clips captioned with outlet names and skits showing the app on a rejected text
- 2024-03Instagram text-story pages: Pages post chat stories ending with 'saves the day' and tag @rizz.app
- 2023-2024Creators, faceless accounts: Faceless TikTok accounts with text stories over Minecraft b-roll, run as multi-account fleets