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AppsPhoto & Video

Runway: AI Image & Video

iOSv103.0.0, 2026-11-01runway.comApp Store
JSON / MCP
What it is

Runway is an AI image and video generator app that bundles several models (Seedance, Kling, Gen-4.5, Nano Banana) and an agent, sold as credit subscriptions to creators, marketers and small businesses.

Maker
Runway AI, Inc.
Launched
Apr 2023
Category
Photo & Video
Price
Free, subscriptions $10 to $143.99
US ratings
19K, 4.5 avg
Best rank
#24 grossing, US
  • Maker: Runway AI, Inc., founded in 2018 by Cristóbal Valenzuela, Anastasis Germanidis and Alejandro Matamala [kitrum.com]
  • Scale signals: 19,223 US ratings at 4.49 [App Store];
  • Runway launched Runway Ads on 2026-09-30, built on its own performance marketing, mainly Meta and TikTok

How Runway got its users

Runway's visible push is Meta ads from partner creators with 50% off codes, plus own ads for Runway inside ChatGPT and Claude. Confidence: low

Main channel: Meta ads, as the reading above names it
Meta adsCreators and UGCYouTubeOwn accountsPosts on XApp Store search and charts
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-04App Store: iOS app release; 15 reviews appear in the first month
  2. 2026-02 to 2026-03TikTok organic, own account: 9 posts a month on @runwayml, then posting slows to 1-4 a month
  3. 2026-08Creators on Instagram and TikTok: Creators post 'Comment RUNWAY' and 'made this entire ad in Claude with Runway' posts about Runway inside chat...
5 more steps:
Meta ads Top 3 Meta ads
of 23 active, by variants then days
Ad frame: GPT-6 Astra#1
Source: Meta Ad Library
UGC talking head
“GPT-6 Astra”
47 days9 variants
Teardown
Ad frame: BMW M3 Competition 120 000$ RANDOM...#2
Source: Meta Ad Library
Mixed
“BMW M3 Competition 120 000$ RANDOM CAR EDIT with 2 photos”
45 days9 variants
Teardown
Ad frame: Work: What should we work on? Work...#4
Source: Meta Ad Library
UGC talking head
“Work: What should we work on? Work with ChatGPT”
45 days4 variants
Teardown
22 ads (23 active creatives), the longest running 54 daysAll 22 ads

Overview

Every channel we found, then the numbers behind it.

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How Runway gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
22 ads (23 active creatives), the longest running 54 days
Shown at the top of the page.
Open the tab
Creators and UGC
101 creators, 14 tag or link the app; 1.5M likes on their best posts
Open the tab
YouTube
13 videos about Runway, 4.2M views
Own accounts
@runwayml: 32 TikTok posts, 160K views
Open the tab
Posts on X
18 posts name Runway, 1.6K likes
The list:
App Store search and charts
41K ratings, 4.5 average; in a top 100 in 25 of 25 stores
  • United States 20K ratings, #13 grossing
  • Japan 2.1K ratings, #21 grossing
  • United Kingdom 2K ratings, #14 grossing
Open the tab
Press and articles
12 articles found
The list:
Open the tab
Podcasts and interviews
6 episodes name Runway, 4 founder quotes
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsOrganic, own postsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 107 creators; 21 profiles checked so far
23 of 107 creator profiles checked: 9 with "one post", 6 with "2-3 posts, 30+ days apart", 5 with "several posts within a month", 2 with "posts mostly about the app", 1 with "4+ posts over 30+ days".
Posts mostly about the app 22%
4+ posts over 30+ days 11%
2-3 posts, 30+ days apart 66%
Several posts within a month 55%
One post 98%
6 of 107 creators show a promo code (6%)Creator timeline
Ad category mix
22 Meta videos
Mixed and ugc talking head make up 81% of ads. Mixed ads run longest (median 40 days).
45%36%14%5%
CategoryAdsMedian days runningDays
Mixed10 ads40 d
UGC talking head8 ads35.5 d
Screen demo3 ads12 d
Before and after1 ads14 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
0 of 22 ads still run after 60 days, 0 after 120.
50%11 of 22
0%0 of 22
0%0 of 22
0%0 of 22
30+ days60+ days90+ days120+ days
Variants per category
60 variants on 22 videos
UGC talking head ads get the most variants: 4 per ad (31 across 8).
UGC talking head314/ad
Mixed222/ad
Before and after44/ad
Screen demo31/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Own TikTok views per post
32 posts of @runwayml
0 of 32 posts passed 100K. Median 3,213. Nothing after 2026-09-14.
010K20K30K40K50KOct 25Jan 26Apr 26Jul 262025-10-01: 2,403 views2025-10-02: 6,471 views2026-02-04: 5,662 views2026-02-06: 1,090 views2026-02-07: 1,206 views2026-02-09: 1,746 views2026-02-11: 1,327 views2026-02-17: 2,284 views2026-02-23: 1,489 views2026-02-27: 1,760 views2026-02-28: 2,696 views2026-03-11: 1,427 views2026-03-12: 4,983 views2026-03-14: 4,888 views2026-03-17: 2,725 views2026-03-18: 2,999 views2026-03-22: 2,150 views2026-03-25: 2,344 views2026-03-27: 2,549 views2026-03-31: 3,190 views2026-04-09: 4,167 views2026-04-14: 46,500 views2026-04-16: 4,150 views2026-04-22: 5,227 views2026-05-25: 7,608 views2026-06-01: 3,759 views2026-06-04: 5,860 views2026-06-09: 5,097 views2026-07-27: 4,032 views2026-09-08: 3,236 views2026-09-10: 10,100 views2026-09-14: 4,810 views
Posts per month: Oct 2025: 2, Feb 2026: 9, Mar 2026: 9, Apr 2026: 4, May 2026: 1, Jun 2026: 3, Jul 2026: 1, Sep 2026: 3
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

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23
active creatives
Meta Ad Library
60
ad variants
60 on the 22 videos
22
distinct videos
22 with an image
0 of 22
past 60 days
0% still running
54 days
longest running
1 ad
#147 days
“GPT-6 Astra”
9 varSep 16
UGC talking head
Source: Meta Ad Library
#245 days
“BMW M3 Competition 120 000$ RANDOM CAR EDIT with 2 photos”
9 varSep 18
Mixed
Source: Meta Ad Library
#445 days
“Work: What should we work on? Work with ChatGPT”
4 varSep 18
UGC talking head
Source: Meta Ad Library
#654 days
“Runway in GPT-6 Astra”
2 varSep 9
Mixed
Source: Meta Ad Library
#1549 days
“Runway in GPT-6 Astra”
1 varSep 14
Mixed
Source: Meta Ad Library
#1648 days
“Runway in GPT-6 Astra”
1 varSep 15
Mixed
Source: Meta Ad Library
16 more ads
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Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: GPT-6 Astra
Source: Meta Ad Library
Meta ad #1UGC talking head
9 variants47 days running49.5s
“GPT-6 Astra”
What they say
“Chatcha B.T.'s newest model, Astra, can now create incredibly cinematic videos! Also insane animations.”
The first lines of every top video:
Storyline
Creator with glasses and mustache talks to camera at a desk in front of a green hedge wall; screen recordings of ChatGPT with the Runway plugin are cut in

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 22 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Mixed10 45%2224054 0%100%60%
UGC talking head8 36%31435.547 0%88%100%
Before and after1 5%441414 0%100%100%
Screen demo3 14%311212 0%100%0%
New ads per month, by category
first-seen date
SepOct
Mixed64
UGC talking head53
Screen demo.3
Before and after.1
Not seen
where we looked
Creator partnership ads on Meta10 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta1 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
22 of 22
show a result on screen
9 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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25 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
48% of the ratings in tracked stores
40.8K
ratings in tracked stores
25 App Store countries
4 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 48% of the ratings in the 25 tracked stores.
United States US19.6K
Japan JP2,104
United Kingdom GB2,014
Best rank by country
category top 100, 2026-11-07
Best: #13 grossing in Photo & Video, United States.
United States US#13
United Kingdom GB#14
Japan JP#21
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #13 grossing, Photo & Video #13#13 19,596 48% 4.49 English80%
Japan JP #21 grossing, Photo & Video #21#45 2,104 5.2% 4.51 No Japanese0%
United Kingdom GB #14 grossing, Photo & Video #14#36 2,014 4.9% 4.27 English80%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-07: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 23 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, runway.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 789 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
12 episodes with the founder or team
Press and founder posts
2
“We built Runway Ads because we needed it ourselves”
runway.com news, 2026-09-30
“Bringing ad generation, publishing and measurement into one...”
runway.com product page
12 press links
Every article and interview we read.
Data problems found
7
01First-frame thumbnails exist for 22 of 22 ads.
0222 of 23 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
03Engagement (comments, likes, shares) measured on 0 of 32 own TikTok posts.
04Creator types: 21 of 107 creator profiles opened; 84 creators stay "not checked yet" until checked.
05Creator post counts differ for 12 of 107 creators (search hits vs profile count). Tables use the profile count.
06Reviews per month: 449 of 789 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
0736 accounts found in searches are left out of the creator counts: 12 point at another app or are named like the app without being it, 24 never name, tag or link it.
Store data
secondary
19,223
ratings
4.49
average rating
#47 / #24
US free / grossing, 2026-07-30
25
countries charting
Caveats
11
Meta Ad Library was read logged out and covers active ads only
The TikTok Commercial Content Library figures come from tiktok_ads.json
TikTok ad language counts are my read of ad titles, not a model classification
Meta ads link to the web
No installs, spend or channel shares are stated by any source
TikTok search for 'runway' is dominated by fashion content
Instagram @runwayapp was read from a profile page
Google Ads Transparency Center was blocked by a rate limit
Reddit returned 0 threads
Podcast transcripts: only line fragments were extracted
The creator brief is inferred from 11 creator-page ads, not from organic partner posts

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for runway.com. Data as of 2026-11-02.

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