ShortMax is a vertical short-drama streaming app offering roughly one-minute episodes of romance, revenge and CEO stories, aimed at mobile viewers watching in spare moments.
- Operated by Jiaxing Jiuzhou Culture Media; launched in September 2023 [axisaistudios.com]
- Running $7.2 million monthly revenue with 279% month-on-month growth as of May 2025 [axisaistudios.com]
- Cumulative downloads of approximately 400 million and peak monthly active users of around 40 million [Baidu Baike]
How ShortMax got its users
ShortMax installs most likely come from many third-party TikTok drama clips that point to a search code, plus TikTok ads; no ad creatives were captured. Confidence: low
- 2023-09App Store: Launch of the app by SHORTTV LIMITED
- 2024-03Social platforms and app stores: Overseas downloads said to pass TikTok's. ranked first on the overall free app charts in countries such as the United...
- 2024-07 to 2024-08TikTok ads: Short drama clips served as ads on TikTok that send viewers to the app