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AppsEntertainment

ShortsWave: Watch Drama Series

iOSv2.65.0, 2026-09-13shortswave.comApp Store
JSON / MCP
What it is

A mobile app for watching short vertical drama series, with free episodes behind ads and coins and paid weekly subscriptions, aimed at fans of romance and revenge stories.

Maker
HALOFUN PTE. LTD.
Launched
Mar 2024
Category
Entertainment
Price
Free, subscriptions $4.99 to $24.99
US ratings
31K, 4.7 avg
Best rank
#73 grossing, US
  • Made by HALOFUN PTE. LTD., released 2024-03-22, version 2.65.0 on 2026-09-13, 31,332 US ratings at 4.73 [App Store]
  • Chart snapshot 2026-07-30: grossing top 100 in 24 countries, best ranks Brazil 27, India 28, Mexico 34, UAE 35
  • Weekly in-app prices include Weekly VIP at $24.99 and a $19.99 premium week pack [App Store IAP text]

How ShortsWave got its users

Installs most likely come from coded TikTok creator posts in Thailand and Indonesia, with Meta drama-clip ads only just started. Confidence: low

Main channel: Creators and UGC, as the reading above names it
Creators and UGCOwn accountsYouTubeApp Store search and chartsPress and articlesMeta ads
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2024-05 to 2024-11App Store reviews: Review volume peaked in Nov 2024 with 50 reviews. 2024-11: 50 reviews
  2. 2024-11 to 2025-04TikTok creators and Instagram promotion...: Partner creators in Thailand
  3. 2026-07 to 2026-10Unknown, recent surge: Review count rose to 40, 65, 32, 61 a month; cause not shown in inputs. 2026-08: 65 reviews, 2026-10: 61 reviews
1 more step:
Creators and UGC Top creator posts about ShortsWave
11 creators; tags and links first
11 creators, 2 tag or link the app; 811K likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

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How ShortsWave gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
11 creators, 2 tag or link the app; 811K likes on their best posts
Shown at the top of the page.
Open the tab
Own accounts
@shortswave.thailand: 38K followers
Open the tab
YouTube
16 videos about ShortsWave, 33K views
App Store search and charts
63K ratings, 4.7 average; in a top 100 in 22 of 25 stores
  • United States 31K ratings, #66 grossing
  • Japan 7.1K ratings
  • Brazil 4.7K ratings, #56 grossing
Open the tab
Press and articles
11 articles found
The list:
Open the tab
Meta ads
6 ads (10 active creatives), the longest running 1 days
  • “Please” 0 days, 4 variants
  • “” 0 days, 3 variants
  • “” 0 days, 3 variants
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 11 creators; 6 profiles checked so far
6 of 11 creator profiles checked: 5 with "one post", 1 with "posts mostly about the app".
Posts mostly about the app 19%
One post 545%
0 of 11 creators show a promo code (0%)Creator timeline
Ad category mix
6 Meta videos
Mixed makes up 100% of ads. Mixed ads run longest (median 0 days).
100%
CategoryAdsMedian days runningDays
Mixed6 ads0 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
0 of 6 ads still run after 60 days, 0 after 120.
0%0 of 6
0%0 of 6
0%0 of 6
0%0 of 6
30+ days60+ days90+ days120+ days
Variants per category
14 variants on 6 videos
Mixed ads get the most variants: 2 per ad (14 across 6).
Mixed142/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

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10
active creatives
Meta Ad Library
14
ad variants
14 on the 6 videos
6
distinct videos
6 with an image
0 of 6
past 60 days
0% still running
1 days
longest running
2 ads
#40 days
“She slapped Maddie across the face”
2 varNov 5
Mixed
Source: Meta Ad Library
#51 days
“Watch the full series below”
1 varNov 4
Mixed
Source: Meta Ad Library
#61 days
“Watch the full series below / My Alpha Husband Keeps Walking Past Me”
1 varNov 4
Mixed
Source: Meta Ad Library

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Next: Top videos
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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: Please
Source: Meta Ad Library
Meta ad #1Mixed
4 variants0 days running711.9s
“Please”
What they say
“Please, bully me all you want. Just don't come to my house.”
The first lines of every top video:
Storyline
Live-action style school drama: a girl behind window blinds, a blonde mean girl in school uniform, a man with a cigarette; no app UI

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 6 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Mixed6 100%14201 0%0%100%
New ads per month, by category
first-seen date
Nov
Mixed6
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Ads0 ads
Apple Search Adsno public library
Image or carousel ads on Meta4 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
0 of 6
show a result on screen
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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22 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
49.5% of the ratings in tracked stores
63.3K
ratings in tracked stores
25 App Store countries
17 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 49.5% of the ratings in the 25 tracked stores.
United States US31.3K
Japan JP7,076
Brazil BR4,726
Best rank by country
category top 100, 2026-11-06
Best: #56 grossing in Entertainment, Brazil.
Brazil BR#56
United States US#66
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #66 grossing, Entertainment #66- 31,336 49.5% 4.73 English100%
Japan JP not in a top 100 -- 7,076 11.2% 4.43 Japanese0%
Brazil BR #56 grossing, Entertainment #56- 4,726 7.5% 4.82 Portuguese0%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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  • Which audience each ad brings in
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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 10 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, shortswave.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 550 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
0
11 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 6 of 6 ads.
026 of 10 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
03Creator types: 6 of 11 creator profiles opened; 5 creators stay "not checked yet" until checked.
04Creator post counts differ for 1 of 11 creators (search hits vs profile count). Tables use the profile count.
0516 accounts found in searches are left out of the creator counts: 5 point at another app or are named like the app without being it, 11 never name, tag or link it.
Store data
secondary
31,332
ratings
4.73
average rating
- / #73
US free / grossing, 2026-07-30
22
countries charting
Caveats
10
Meta Ad Library was read logged out: 10 active ads found though the page showed 130 results
EU reach is only flagged, not read
Instagram profiles were not collected; only 13 hashtag posts were read, with few likes
Card counts on TikTok are not views
Only the app's @shortswave.thailand account is VERIFIED and its posts were not dissected
The partner-post sample is 6 posts
chart data is one snapshot from 2026-07-30
Press and podcast links in the corpus are about Shortwave, an email app, a different product
Review text shows few acquisition clues; only 550 reviews were read
The mix shares are estimates, labelled as such, not stated by any source

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for shortswave.com. Data as of 2026-11-05.

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