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Simply Sing: My Singing App

iOSv3.2.2, 2026-11-03hellosimply.comApp Store
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What it is

Simply Sing is a subscription singing app by Simply Ltd that finds your voice type, adjusts songs to your range and gives feedback while you sing. It is aimed at beginners who doubt their voice.

Maker
Simply Ltd
Launched
Jan 2022
Category
Music
Price
Free, subscriptions $4.99 to $89.99
US ratings
472K, 4.7 avg
Best rank
#18 grossing, US
  • Maker: Simply Ltd, formerly JoyTunes, renamed Simply on 2022-07-18
  • Funding and size: a reported US$1 billion valuation in June 2021 [yespress.io]
  • Store position: 471,984 US ratings at 4.67; chart snapshot 2026-07-30 shows US grossing 18, US free 27

How Simply Sing got its users

Simply Sing runs web-to-app Meta video ads built on a vocal range test, backed by rank-1 App Store search for 'singing'. Confidence: medium

Main channel: Meta ads, as the reading above names it
Meta adsApp Store search and chartsYouTubeCreators and UGCPress and articlesPosts on X
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2022-01-16App Store: Launch of Simply Sing by JoyTunes, the Simply Piano maker
  2. 2022-07-18Brand: JoyTunes renamed Simply, so Sing sits under the Simply family with Piano, Guitar and Tune
  3. 2023 to 2025TikTok organic: Skits and split-screen clips of the vocal range test posted on @simplysing_official. Top liked 39.9K
3 more steps:
Meta ads Top 3 Meta ads
of 19 active, by variants then days
Ad frame: #4
Source: Meta Ad Library
Mixed
“”
262 days3 variants
Teardown
Ad frame: Are you TONE DEAF !? Do you think...#8
Source: Meta Ad Library
Mixed
“Are you TONE DEAF !? Do you think you can't sing?”
252 days2 variants
Teardown
Ad frame: Vocal coach reacts: "he thinks he's..."#9
Source: Meta Ad Library
Mixed
“Vocal coach reacts: "he thinks he's tone deaf" Voice Type Soprano...”
227 days2 variants
Teardown
18 ads (19 active creatives), the longest running 262 daysAll 18 ads

Overview

Every channel we found, then the numbers behind it.

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How Simply Sing gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
18 ads (19 active creatives), the longest running 262 days
Shown at the top of the page.
Open the tab
App Store search and charts
728K ratings, 4.7 average; in a top 100 in 23 of 25 stores
  • United States 473K ratings, #14 free
  • United Kingdom 66K ratings, #9 grossing
  • Canada 38K ratings, #15 grossing
Open the tab
YouTube
14 videos about Simply Sing, 154K views
Creators and UGC
17 creators, 11 tag or link the app; 1.9K likes on their best posts
Open the tab
Press and articles
11 articles found
The list:
Open the tab
Posts on X
32 posts name Simply Sing, 63 likes
The list:
Podcasts and interviews
1 founder quote
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
18 Meta videos
Mixed and ugc talking head make up 100% of ads. Mixed ads run longest (median 206 days).
78%22%
CategoryAdsMedian days runningDays
Mixed14 ads206 d
UGC talking head4 ads98 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
18 of 18 ads still run after 60 days, 12 after 120.
100%18 of 18
100%18 of 18
83%15 of 18
67%12 of 18
30+ days60+ days90+ days120+ days
Variants per category
42 variants on 18 videos
Mixed ads get the most variants: 2 per ad (30 across 14).
Mixed302/ad
UGC talking head123/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 17 creators; 6 profiles checked so far
7 of 17 creator profiles checked: 5 with "one post", 2 with "several posts within a month".
Several posts within a month 212%
One post 529%
0 of 17 creators show a promo code (0%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

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19
active creatives
Meta Ad Library
42
ad variants
42 on the 18 videos
18
distinct videos
18 with an image
18 of 18
past 60 days
100% still running
262 days
longest running
2 ads
#8252 days
“Are you TONE DEAF !? Do you think you can't sing?”
2 varFeb 26
Mixed
Source: Meta Ad Library
#9227 days
“Vocal coach reacts: "he thinks he's tone deaf" Voice Type Soprano...”
2 varMar 23
Mixed
Source: Meta Ad Library
#15253 days
“How I think I sound with headphones on”
1 varFeb 25
Mixed
Source: Meta Ad Library
#16209 days
“Are you TONE DEAF !? Do you think you can't sing?”
1 varApr 10
Mixed
Source: Meta Ad Library
12 more ads
Sign up free to see 12 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Next: Top videos
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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: Are you TONE DEAF !? | Do you think...
Source: Meta Ad Library
Meta ad #1Mixed
5 variants64 days running63.6s
“Are you TONE DEAF !? | Do you think you can't sing?”
What they say
“When will my reflection show? When will my reflection show?”
The first lines of every top video:
Storyline
Two women in a living room, one at a piano, one coaching; Simply Sing screens (find your vocal range steps, pitch line) are overlaid on the video

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 18 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Mixed14 78%302206262 100%100%100%
UGC talking head4 22%12398101 100%0%100%
New ads per month, by category
first-seen date
FebMarAprMayJunJulAugSep
Mixed413211.2
UGC talking head.....22.
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta1 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
14 of 18
show a result on screen
12 s
median until the app appears
EU targeting and ad languages:
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Next: Locales
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Locales

Where it charts and how it rates, store by store.

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23 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
64.9% of the ratings in tracked stores
728.1K
ratings in tracked stores
25 App Store countries
4 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 64.9% of the ratings in the 25 tracked stores.
United States US472.9K
United Kingdom GB66.4K
Canada CA38.4K
Best rank by country
category top 100, 2026-11-06
Best: #9 grossing in Music, United Kingdom.
United Kingdom GB#9
United States US#14
Canada CA#15
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #14 free, Music #15#14 472,863 64.9% 4.67 English100%
United Kingdom GB #9 grossing, Music #9#11 66,397 9.1% 4.59 English100%
Canada CA #15 grossing, Music #15#15 38,428 5.3% 4.58 English100%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-06: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 19 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, hellosimply.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 990 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
1
“In the prez I share the the story of how we built Simply...”
X, 2023-04-30
11 press links
Every article and interview we read.
Data problems found
6
01First-frame thumbnails exist for 18 of 18 ads.
0218 of 19 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
03Creator types: 6 of 17 creator profiles opened; 10 creators stay "not checked yet" until checked.
04Creator post counts differ for 1 of 17 creators (search hits vs profile count). Tables use the profile count.
05Reviews per month: 519 of 990 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
064 accounts found in searches are left out of the creator counts: 2 point at another app or are named like the app without being it, 2 never name, tag or link it.
Store data
secondary
471,984
ratings
4.67
average rating
#27 / #18
US free / grossing, 2026-07-30
23
countries charting
Caveats
10
Meta Ad Library was read logged-out: ad counts and run days may be partial
Shares in mix are rough estimates; no source states a channel split
TikTok card counts (39,900 etc.) are one number per card with no label for views or likes
TikTok post dates are unclear (the identity section lists 2023-03-29 for the top account post
@simplysing_official is not VERIFIED as the app's own; only Instagram @hellosimply is
TikTok EU library found 0 verified ads and Creative Center top ads 0 verified
Reddit returned 0 threads
Instagram hashtag results are mostly unrelated posts and were not used as evidence
Review counts come from the public RSS (990 reviews) and skew to a few recent weeks
The 'paid push' in autumn 2026 is inferred from review volume and ad mentions

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for hellosimply.com. Data as of 2026-11-05.

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