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Speak: Language Learning

iOSv4.67.0, 2026-09-24speak.comApp Store
JSON / MCP
What it is

Speak is an AI language tutor app that has learners practice spoken conversation and gives feedback on pronunciation and grammar, for people learning Spanish, English, French, Italian, Japanese or Korean.

Maker
Speakeasy Labs, Inc
Launched
Dec 2017
Category
Education
Price
Free, subscriptions $17.99 to $164.99
US ratings
62K, 4.8 avg
Best rank
#10 grossing, US
  • Founded in 2016 by Connor Zwick and Andrew Hsu [Subversive podcast]
  • Raised $20 million in a Series B-3 round in June 2024
  • Described as having raised a Series C at a $1 billion valuation [Subversive podcast]

How Speak got its users

Speak looks creator and earned-media led in Korea, Japan and Taiwan; no Meta or TikTok ads were found, and no channel share is stated. Confidence: low

Main channel: Creators and UGC, as the reading above names it
Creators and UGCOwn accountsGoogle adsYouTubeApp Store search and chartsReddit
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2016 to 2017Product testing: Built concepts, tested with users, tested a speech model trained on scraped YouTube data
  2. 2018-01iOS App Store: First release, tried different copy and media to attract downloads. 'I think we made $18 the first day and we celebrated January of 2018.'
  3. Before US growthKorea: PR, earned media, own social...: Launched in Korea first and built a local playbook, after flying to Korea and Japan to talk to users
4 more steps:
Creators and UGC Top creator posts about Speak
28 creators; tags and links first
28 creators, 15 tag or link the app; 250K likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

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How Speak gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
28 creators, 15 tag or link the app; 250K likes on their best posts
Shown at the top of the page.
Open the tab
Own accounts
@speak_official: 26 TikTok posts, 3.4M views, 1 past 100K
Open the tab
Google ads
900 ads for speak.com in Google's Ads Transparency Center
Open in Google's Ads Transparency CenterOpen the tab
YouTube
15 videos about Speak, 769K views
App Store search and charts
338K ratings, 4.8 average; in a top 100 in 18 of 25 stores
  • South Korea 173K ratings, #2 grossing
  • Japan 79K ratings, #2 grossing
  • United States 63K ratings, #12 grossing
Open the tab
Reddit
1 thread names Speak, 903 comments
The list:
Press and articles
11 articles found
The list:
Open the tab
Podcasts and interviews
1 episode names Speak, 7 founder quotes
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Organic, own postsCreator posts
Category colors match on every tab
Own TikTok views per post
26 posts of @speak_official
1 of 26 posts passed 100K (dashed). Median 5,062. Nothing after 2026-02-11.
0100K200K300K400K500K600K700K800K900K1M1.1M1.2M1.3M1.4M1.5M1.6M1.7M1.8M1.9M2M2.1M2.2M2.3M2.4M2.5M2.6M2.7M2.8M2.9M3M3.1M3.2MJun 25Aug 25Oct 25Dec 25Feb 262025-06-09: 10,800 views2025-06-11: 65,500 views2025-07-31: 6,978 views2025-08-01: 2,947 views2025-08-04: 2,921 views2025-08-05: 4,781 views2025-08-07: 3,355 views2025-08-08: 2,758 views2025-08-12: 4,929 views2025-08-14: 13,800 views2025-08-15: 4,041 views2025-08-26: 3,667 views2025-08-28: 3,794 views2025-09-03: 2,475 views2025-09-09: 3,800 views2025-09-22: 3,167 views2025-09-24: 3,075 views2025-09-29: 26,200 views2025-10-01: 5,195 views2025-10-03: 9,830 views2025-10-07: 5,290 views2025-10-09: 7,145 views2025-10-11: 10,000 views2025-10-15: 6,901 views2025-10-30: 9,940 views2026-02-11: 3,200,000 views
Posts per month: Jun 2025: 2, Jul 2025: 1, Aug 2025: 10, Sep 2025: 5, Oct 2025: 7, Feb 2026: 1
Engagement per 1k views
thin data: 6 of 26 posts measured
Shares range 0.53 to 2.69 per 1k across the measured posts.
0.42
0.52
0.46
0.22
0.56
0.3
Comments
median 0.44
44.59
7.79
25
11.01
15.46
13.3
Likes
median 14.38
0.53
1.01
1.18
1.74
2.69
1.6
Shares
median 1.39
Bars, left to right: posts with 3,200,000, 65,500, 26,200, 13,800, 10,800, 10,000 views
6 measured20 not opened
Creator posting patterns
posting patterns of 28 creators; 0 profiles checked so far
1 of 28 creator profiles checked: 1 with "several posts within a month".
Several posts within a month 14%
0 of 28 creators show a promo code (0%)Creator timeline
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Top videos

What the top ads and own posts say, from their transcripts.

Open
What they say
top 0 ads by variants, then days running; top 1 own posts by views
TikTok
Own post, @speak_officialNo speech
3,200,000 views32.2s2026-02-11
“Language is | rikTok more than words | • mimaands”
What they say
No speech: music or noise only, no speech. On screen: “Language is. rikTok more than words.”
The first lines of every top video:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Locales

Where it charts and how it rates, store by store.

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18 of 25
stores where it charts
top 100, category or overall
South Korea
biggest store by ratings
51.1% of the ratings in tracked stores
338K
ratings in tracked stores
25 App Store countries
18 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
South Korea holds 51.1% of the ratings in the 25 tracked stores.
South Korea KR172.8K
Japan JP78.6K
United States US62.6K
Best rank by country
category top 100, 2026-10-05
Best: #2 grossing in Education, South Korea.
South Korea KR#2
Japan JP#2
United States US#12
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
South Korea KR #2 grossing, Education #2#13 172,796 51.1% 4.80 Korean-
Japan JP #2 grossing, Education #2#2 78,582 23.2% 4.55 Japanese-
United States US #12 grossing, Education #12#13 62,623 18.5% 4.83 English-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Revenue and charts

Revenue and charts

Revenue estimate first, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, speak.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
9 episodes with the founder or team
Press and founder posts
0
12 press links
Every article and interview we read.
Data problems found
4
01Engagement (comments, likes, shares) measured on 6 of 26 own TikTok posts.
02Creator types: 0 of 28 creator profiles opened; 27 creators stay "not checked yet" until checked.
0398 accounts found in searches are left out of the creator counts: 10 point at another app or are named like the app without being it, 88 never name, tag or link it.
04No Meta video ads dissected yet.
Store data
secondary
62,128
ratings
4.83
average rating
#31 / #10
US free / grossing, 2026-07-30
18
countries charting
Caveats
11
dissection.json is missing
Meta Ad Library was searched logged-out by keyword and returned 0 Speak ads
The TikTok EU library covers EU only; reach outside the EU and Korea/Japan ads are not seen
The Google Ads Transparency line (900 ads) is a count with no creatives read
App Store reviews: 0 read; Reddit and X text in the corpus is unrelated to the app
Creator search results are mostly noise from the film and novel named Speak
The 6 Korean ad-labeled posts were read from truncated captions and not dissected
All 7 dissected organic posts are third-party posts that do not name the app
Quotes from the EO and Subversive transcripts are auto-transcribed and carry no date or URL in...
the shares in mix are my estimate, not stated by any source
Own-account TikTok posts end at 2026-02, so activity after that is not covered

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-09-30). No ads in TikTok's ad library (EU, 2 searches). Not shown for Speak, nothing to fill them: Winning ads, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-09-30.

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