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AppsHealth & Fitness

StressWatch: AI Stress Monitor

iOSv3.4.5, 2026-10-25stresswatch.appApp Store
JSON / MCP
What it is

An iPhone and Apple Watch app that reads heart rate variability to show a live stress score, with sleep and habit tracking and a Bio Age goal, for Apple Watch owners.

Maker
One Hundred Bad Ideas Limited
Launched
Apr 2023
Category
Health & Fitness
Price
Free, subscriptions $6.99 to $119.99
US ratings
25K, 4.7 avg
Best rank
#68 grossing, US
  • Made by One Hundred Bad Ideas Limited (App Store), released 2023-04-26; the founder Patrick describes the studio as an app factory
  • Third-party revenue claims
  • After a heated discussion on Threads

How StressWatch got its users

Installs seem to come from many small TikTok creators, Meta ads with similar hooks, and App Store features in 171 countries. Confidence: low

Main channel: Creators and UGC, as the reading above names it
Creators and UGCMeta adsYouTubeApp Store search and chartsPress and articlesPosts on X
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-04 to 2023-09App Store editorial: Launched 2023-04-26 and was featured in the App Store's August selection
  2. 2024-10App Store features, Xiaohongshu...: Featured in 171 regions; own Xiaohongshu account plus many creators doing content marketing. 已破 40 万 MRR, 比两个月前翻了一倍 ... 小红书自有账号大概做了 330 万流量
  3. 2025-04Founder podcast, Threads, Taiwan: A heated Threads discussion spiked downloads; the app reached #2 in Taiwan above ChatGPT. roughly 4 million global users and App Store features in over 170 countries
4 more steps:
Creators and UGC Top creator posts about StressWatch
29 creators; tags and links first
29 creators, 10 tag or link the app; 94K likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

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How StressWatch gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
29 creators, 10 tag or link the app; 94K likes on their best posts
Shown at the top of the page.
Open the tab
Meta ads
18 ads (19 active creatives), the longest running 99 days
  • “To my girls with apple watches, you need this!!” 99 days, 3 variants
  • “Me after buying an apple watch just to have this feature:” 98 days, 3 variants
  • “POV: Ich kaufe mir eine Apple Watch nur wegen dieser App” 96 days, 1 variants
Open the tab
YouTube
6 videos about StressWatch, 49K views
App Store search and charts
65K ratings, 4.7 average; in a top 100 in 21 of 25 stores
  • United States 25K ratings, #67 grossing
  • Mexico 8.2K ratings, #35 grossing
  • Japan 6.6K ratings, #15 grossing
Open the tab
Press and articles
10 articles found
The list:
Open the tab
Posts on X
4 posts name StressWatch, 58 likes
The list:
Podcasts and interviews
2 episodes name StressWatch
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Ad category mix
18 Meta videos
Mixed and ugc talking head make up 100% of ads. Mixed ads run longest (median 96 days).
94%6%
CategoryAdsMedian days runningDays
Mixed17 ads96 d
UGC talking head1 ads62 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
18 of 18 ads still run after 60 days, 0 after 120.
100%18 of 18
100%18 of 18
83%15 of 18
0%0 of 18
30+ days60+ days90+ days120+ days
Variants per category
30 variants on 18 videos
Mixed ads get the most variants: 2 per ad (29 across 17).
Mixed292/ad
UGC talking head11/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
Creator posting patterns
posting patterns of 29 creators; 12 profiles checked so far
13 of 29 creator profiles checked: 6 with "one post", 4 with "posts mostly about the app", 2 with "several posts within a month", 1 with "2-3 posts, 30+ days apart".
Posts mostly about the app 414%
2-3 posts, 30+ days apart 13%
Several posts within a month 27%
One post 621%
0 of 29 creators show a promo code (0%)Creator timeline
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Winning ads

Ranked by variants, then days running. Star an ad to save it.

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19
active creatives
Meta Ad Library
34
ad variants
30 on the 18 videos
18
distinct videos
18 with an image
18 of 18
past 60 days
100% still running
99 days
longest running
1 ad
#299 days
“To my girls with apple watches, you need this!!”
3 varJul 27
Mixed
Source: Meta Ad Library
#398 days
“Me after buying an apple watch just to have this feature:”
3 varJul 28
Mixed
Source: Meta Ad Library
#796 days
“POV: Ich kaufe mir eine Apple Watch nur wegen dieser App”
1 varJul 30
Mixed
Source: Meta Ad Library
#896 days
“Les filles qui ont une Apple Watch”
1 varJul 30
Mixed
Source: Meta Ad Library
#1096 days
“このアプリ欲しさにApple Watchまで買っちゃった私”
1 varJul 30
Mixed
Source: Meta Ad Library
#1396 days
“POV: Moi après avoir acheté une Apple Watch juste pour cette appli”
1 varJul 30
Mixed
Source: Meta Ad Library
12 more ads
Sign up free to see 12 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

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Top videos

What the top ads and own posts say, from their transcripts.

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What they say
top 5 ads by variants, then days running; top 0 own posts by views
Ad frame: POV: Me buying an Apple Watch just...
Source: Meta Ad Library
Meta ad #1MixedNo speech
4 variants92 days running12.9s
“POV: Me buying an Apple Watch just for this app”
What they say
No speech: music or noise only, no speech. On screen: “POV: Me buying an Apple Watch. just for this app..”
The first lines of every top video:
Storyline
Hands unbox an Apple Watch on a floral bedsheet, then the watch is worn on a wrist showing the StressWatch app, then an end card with a watch graphic

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Teardowns

The top ads, beat by beat, ready to copy.

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Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

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Categories ranked by median days running
Meta, 18 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
Mixed17 94%2929699 100%100%71%
UGC talking head1 6%116262 100%100%100%
New ads per month, by category
first-seen date
JulAugSep
Mixed107.
UGC talking head..1
Not seen
where we looked
Creator partnership ads on Meta0 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Image or carousel ads on Meta1 active, not dissected
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
18 of 18
show a result on screen
6 s
median until the app appears
EU targeting and ad languages:
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Locales

Where it charts and how it rates, store by store.

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21 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
38.7% of the ratings in tracked stores
64.6K
ratings in tracked stores
25 App Store countries
15 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 38.7% of the ratings in the 25 tracked stores.
United States US25K
Mexico MX8,165
Japan JP6,619
Best rank by country
category top 100, 2026-11-07
Best: #15 grossing in Health & Fitness, Japan.
Japan JP#15
Mexico MX#35
United States US#67
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #67 grossing, Health & Fitness #67- 25,035 38.7% 4.67 English38%
Mexico MX #35 grossing, Health & Fitness #35#44 8,165 12.6% 4.81 Spanish31%
Japan JP #15 grossing, Health & Fitness #15#57 6,619 10.2% 4.45 Japanese6%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-07: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creative families

Repeated scripts and templates across the ads.

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Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

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Collected by Chartjump
Meta Ad Library, logged out, 19 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, stresswatch.app
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 528 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
2 episodes with the founder or team
Press and founder posts
0
10 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 18 of 18 ads.
0218 of 19 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
03Creator types: 12 of 29 creator profiles opened; 16 creators stay "not checked yet" until checked.
04Creator post counts differ for 4 of 29 creators (search hits vs profile count). Tables use the profile count.
054 accounts found in searches are left out of the creator counts: 2 point at another app or are named like the app without being it, 2 never name, tag or link it.
Store data
secondary
24,907
ratings
4.67
average rating
#59 / #68
US free / grossing, 2026-07-30
21
countries charting
Caveats
10
Meta Ad Library was read logged out and covers active ads only
EU reach was not read; 9 of 19 ads are flagged as EU-targeted but impressions are unknown
The longest-running ad (99 d, 4 variants) was not dissected
TikTok Commercial Content Library
Both TikTok accounts named like the app are marked NAME_ALIKE_NOT_THE_APP and were treated as...
TikTok card numbers are mostly likes or the number shown on the card, not views
Podcast and YouTube transcripts were empty
Founder X search returned an unrelated account (@SoveyX); those posts were ignored
App Store reviews are a recent RSS sample (528) with 45% one-star
Shares in mix are rough estimates labelled as such

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in TikTok's ad library (EU, 2 searches). No Google ads for stresswatch.app. Data as of 2026-11-03.

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