Get lessons
AppsPricingAPI and MCPLog in
Get lessons for your app
Summary app icon
AppsProductivity

Summary - AI Note Taker

iOSv2.22.0, 2026-11-02summary.aiApp Store
JSON / MCP
What it is

Summary AI records meetings, calls, lectures and doctor visits, then turns them into transcripts with speaker labels and summaries. It also runs on Apple Watch. Sold by weekly or yearly subscription.

Maker
Labhouse Mobile SL
Launched
Dec 2024
Category
Productivity
Price
Free, subscriptions $8.99 to $99.99
US ratings
57K, 4.7 avg
Best rank
#20 grossing, US
  • Made by Labhouse Mobile SL, released 2024-12-19; 56,517 US ratings at 4.71 [App Store]
  • Charts snapshot 2026-07-30: US grossing 20 and free 44
  • The app's own Instagram @summary_ai (verified by bio link) has 47.9K followers and 236 posts; its bio says '1M Happy Users'

How Summary got its users

Summary AI grows on Meta video ads built around the Apple Watch, plus workplace skits on its own Instagram that reach millions. Confidence: medium

Main channel: Meta ads, as the reading above names it
Meta adsCreators and UGCYouTubeApp Store search and chartsPress and articlesPodcasts and interviews
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2024-12-19App Store: App released by Labhouse Mobile SL
  2. 2026-05-08 to 2026-11-02TikTok ads: Publisher ran ads in the EU/UK/CH ad library, 14 verified ads from LABHOUSE MOBILE SL
  3. 2026-09-18 to 2026-10-01Meta ads: Doctor-visit Apple Watch UGC ad launched first and ran longest (46 and 33 days)
3 more steps:
Meta ads Top 3 Meta ads
of 23 active, by variants then days
Ad frame: Had to expose this Apple Watch hack#4
Source: Meta Ad Library
UGC talking head
“Had to expose this Apple Watch hack”
33 days5 variants
Teardown
Ad frame: If you're 60+, this phone hack is...#9
Source: Meta Ad Library
UGC talking head
“If you're 60+, this phone hack is for you”
18 days2 variants
Teardown
Ad frame: 実は Apple Watch…#12
Source: Meta Ad Library
Screen demo
“実は Apple Watch…”
18 days2 variants
Teardown
23 ads, the longest running 46 daysAll 23 ads

Overview

Every channel we found, then the numbers behind it.

Open
How Summary gets users, channel by channel
Chartjump's reading of the evidence
Meta ads
23 ads, the longest running 46 days
Shown at the top of the page.
Open the tab
Creators and UGC
54 creators, 3 tag or link the app; 385K likes on their best posts
Open the tab
YouTube
4 videos about Summary, 1.7M views
App Store search and charts
90K ratings, 4.7 average; in a top 100 in 24 of 25 stores
  • United States 57K ratings, #14 grossing
  • Mexico 5.4K ratings, #23 grossing
  • Canada 5.2K ratings, #17 grossing
Open the tab
Press and articles
11 articles found
The list:
Open the tab
Podcasts and interviews
1 episode names Summary
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 54 creators; 21 profiles checked so far
23 of 54 creator profiles checked: 13 with "one post", 7 with "several posts within a month", 3 with "posts mostly about the app".
Posts mostly about the app 36%
Several posts within a month 713%
One post 1324%
1 of 54 creators show a promo code (2%)Creator timeline
Ad category mix
23 Meta videos
UGC talking head and screen demo make up 95% of ads. UGC talking head ads run longest (median 18 days).
65%30%
CategoryAdsMedian days runningDays
UGC talking head15 ads18 d
Screen demo7 ads18 d
Voiceover b-roll1 ads18 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search AdsAll categories
Survival
days since first seen, all still active
0 of 23 ads still run after 60 days, 0 after 120.
9%2 of 23
0%0 of 23
0%0 of 23
0%0 of 23
30+ days60+ days90+ days120+ days
Variants per category
60 variants on 23 videos
UGC talking head ads get the most variants: 3 per ad (45 across 15).
UGC talking head453/ad
Screen demo132/ad
Voiceover b-roll22/ad
Ad launches
Free account
Launch dates and batch sizes
Audience: ads per group
Free account
Who the ads speak to
What can your app copy from Summary?
Enter your app and we write the first lessons for it from Summary and the apps around it. Free.
Next: Winning ads
Get lessons for your app

Winning ads

Ranked by variants, then days running. Star an ad to save it.

Open
23
active creatives
Meta Ad Library
60
ad variants
60 on the 23 videos
23
distinct videos
23 with an image
0 of 23
past 60 days
0% still running
46 days
longest running
1 ad
#433 days
“Had to expose this Apple Watch hack”
5 varOct 1
UGC talking head
Source: Meta Ad Library
#918 days
“If you're 60+, this phone hack is for you”
2 varOct 16
UGC talking head
Source: Meta Ad Library
#1218 days
“実は Apple Watch…”
2 varOct 16
Screen demo
Source: Meta Ad Library
#1518 days
“このスマホの裏ワザを暴露しなきゃ”
2 varOct 16
Voiceover b-roll
Source: Meta Ad Library
#1846 days
“Had to expose this Apple Watch hack”
1 varSep 18
UGC talking head
Source: Meta Ad Library
#2018 days
“Had to expose this Apple Watch trick”
1 varOct 16
UGC talking head
Source: Meta Ad Library
17 more ads
Sign up free to see 17 more with hooks and analysis.

Ad images load directly from Meta. Every ad opens in the Meta Ad Library.

What can your app copy from Summary?
Enter your app and we write the first lessons for it from Summary and the apps around it. Free.
Next: Top videos
Get lessons for your app

Top videos

What the top ads and own posts say, from their transcripts.

Open
What they say
top 5 ads by variants, then days running; top 3 own posts by views
Ad frame: If you're 60+, this Apple Watch...
Source: Meta Ad Library
Meta ad #1UGC talking head
8 variants18 days running29.4s
“If you're 60+, this Apple Watch hack is for you”
What they say
“They think a woman my age can't keep up. Watch this.”
The first lines of every top video:
Storyline
An older woman with short grey hair and glasses speaks to the camera in a brick loft office, tapping her Apple Watch before a meeting and holding up her phone afterward
Instagram
Own post, @summary_aiSkit
8,199,999 views92.9s2026-02-11
What they say
What this video says:
Instagram
Own post, @summary_aiSkit
2,000,000 views92.9s2026-02-25
What they say
What this video says:
Instagram
Own post, @summary_aiSkit
814,000 views60.2s2026-03-08
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

What can your app copy from Summary?
Enter your app and we write the first lessons for it from Summary and the apps around it. Free.
Next: Teardowns
Get lessons for your app

Teardowns

The top ads, beat by beat, ready to copy.

Free account
Sign up free to open Teardowns
Free account. No card needed.
Continue with GoogleContinue with Apple
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Next: Ad categories

Ad categories

Which kinds of ads ran, how many, and how long they lasted.

Open
Categories ranked by median days running
Meta, 23 distinct videos
CategoryAdsShareVariantsVar / adMedian daysMax daysRunning 60d+Shows resultFace on cam
UGC talking head15 65%4531846 0%93%100%
Screen demo7 30%1321818 0%100%57%
Voiceover b-roll1 4%221818 0%100%100%
New ads per month, by category
first-seen date
SepOct
UGC talking head114
Screen demo.7
Voiceover b-roll.1
Not seen
where we looked
Creator partnership ads on Meta2 found
TikTok ads (EU library)searched, see caveats
Google Adsnone
Apple Search Adsno public library
Primary ad texts
Free account
The ad texts and how many variants use each
Ad facts
23 of 23
show a result on screen
9 s
median until the app appears
EU targeting and ad languages:
What can your app copy from Summary?
Enter your app and we write the first lessons for it from Summary and the apps around it. Free.
Next: Locales
Get lessons for your app

Locales

Where it charts and how it rates, store by store.

Open
24 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
62.9% of the ratings in tracked stores
90.4K
ratings in tracked stores
25 App Store countries
13 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 62.9% of the ratings in the 25 tracked stores.
United States US56.9K
Mexico MX5,361
Canada CA5,165
Best rank by country
category top 100, 2026-11-07
Best: #14 grossing in Productivity, United States.
United States US#14
Canada CA#17
Mexico MX#23
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #14 grossing, Productivity #14#32 56,863 62.9% 4.71 English100%
Mexico MX #23 grossing, Productivity #23#66 5,361 5.9% 4.80 Spanish0%
Canada CA #17 grossing, Productivity #17#50 5,165 5.7% 4.62 English100%
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-07: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
What can your app copy from Summary?
Enter your app and we write the first lessons for it from Summary and the apps around it. Free.
Next: Creative families
Get lessons for your app

Creative families

Repeated scripts and templates across the ads.

Free account
Sign up free to open Creative families
Free account. No card needed.
Continue with GoogleContinue with Apple
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Next: Creators and organic

Creators and organic

Creator posts, codes and the app's own accounts.

Free account
Sign up free to open Creators and organic
Free account. No card needed.
Continue with GoogleContinue with Apple
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

Free account
Sign up free to open Audience
Free account. No card needed.
Continue with GoogleContinue with Apple
or with your email

By continuing you accept the terms. How we use your email: privacy notice.

Next: Psychology

Psychology

Why each ad works, who it brings in, the job of each beat.

Pro
PRO
Unlock Psychology
  • Why each ad works, in one line
  • Which audience each ad brings in
  • The job of every beat and screen
Start 7-day free trial
Starter from $29 a month, 7 days free.
Already on Pro? Log in
Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

Pro
PRO
Unlock Revenue and charts
  • Founder-stated numbers with dates
  • Ad launches against rank history
Start 7-day free trial
Starter from $29 a month, 7 days free.
Already on Pro? Log in
Next: Sources

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out, 23 active creatives
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, summary.ai
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 846 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
11 episodes with the founder or team
Press and founder posts
0
11 press links
Every article and interview we read.
Data problems found
5
01First-frame thumbnails exist for 23 of 23 ads.
02Creator types: 21 of 54 creator profiles opened; 31 creators stay "not checked yet" until checked.
03Creator post counts differ for 11 of 54 creators (search hits vs profile count). Tables use the profile count.
04Reviews per month: 478 of 846 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
0543 accounts found in searches are left out of the creator counts: 4 point at another app or are named like the app without being it, 39 never name, tag or link it.
Store data
secondary
56,517
ratings
4.71
average rating
#44 / #20
US free / grossing, 2026-07-30
24
countries charting
Caveats
12
Meta Ad Library was read logged out: 23 active ads on the app's page
Run lengths of 17 to 18 days reflect the batch date, not performance; only two ads ran longer
Instagram counts (8.2M etc.) are the number shown on the reel card
The TikTok account @summary_app has no bio link to the app and is treated as not the app's own
TikTok creator search for 'summary' returned book, news and sport accounts
YouTube 'linked' video (Atomic Habits summary) links a Gumroad page, not the app
TikTok ads come from the EU/UK/CH library only; the US TikTok ad set is not visible
Google Ads Transparency Center was blocked (rate limit) so Google ads are unknown
Reddit returned 0 threads; no founder interviews, podcasts about the app or press were found
'1M users' and '10M users' are the app's own claims
Channel shares are my estimate, not sourced figures
Reviews are the public RSS sample of 846, so they may skew to recent months

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

What can your app copy from Summary?
Enter your app and we write the first lessons for it from Summary and the apps around it. Free.
Back to the overview
Get lessons for your app

No ads in TikTok's ad library (EU, 2 searches). No Google ads for summary.ai. Data as of 2026-11-03.

Lessons for your app
Free. Takes a minute.
Get lessons

Guides about Summary

Free account. No card needed.

Continue with GoogleContinue with Apple
or with your email

By continuing you accept the terms. How we use your email: privacy notice.