Suno is a generative AI music platform that creates full songs, with vocals, instrumentation and lyrics, from a text prompt, hummed tune or audio upload, aimed at people with or without musical experience.
Maker
Suno Inc.
Launched
Jul 2024
Category
Music
Price
Free, subscriptions $2.99 to $289
US ratings
360K, 4.9 avg
Best rank
#5 grossing, US
Made by Suno Inc., co-founded and led by CEO Mikey Shulman, formerly head of machine learning at Kensho [Apple Podcasts]
Announced a $125 million funding round in May 2024
Reached 2M subscribers and $300M in ARR over the course of just two years [Apple Podcasts]
How Suno got its users
Suno says growth was organic because people share songs; in 2026 it also had 227 active Meta ads, many in Korean, Japanese and Spanish. Confidence: low
Main channel: Own accounts, as the reading above names it
Own accountsMeta adsYouTubeApp Store search and chartsCreators and UGCPosts on X
2023-2024Paid plan from the start: Charged users from the very beginning so early feedback came from paying users. This viral loop drove Suno to 2M subscribers and $300M in ARR over the course...
Up to 2025-01Word of mouth, shared songs: Songs are made to be shared, and the CEO tracks how many first-day users hit the paywall after 10 free songs. 25 million people have made songs on Suno and the vast majority for the first...
2026 spring to summerApp Store charts, viral text-to-song...: Viral moments such as "The Puerto Rico Song" lifted downloads; Suno quoted Bloomberg on this. the most popular music app in Apple's store for a few weeks
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Paid, Meta adsOrganic, own postsCreator posts
Category colors match on every tab
Own TikTok views per post
23 posts of @sunomusic
3 of 23 posts passed 100K (dashed). Median 22,500. Nothing after 2026-10-02.
Posts per month: Jul 2026: 1, Aug 2026: 8, Sep 2026: 11, Oct 2026: 3
Engagement per 1k views
thin data: 6 of 23 posts measured
Shares range 0.04 to 2.5 per 1k across the measured posts.
0.04
0.02
0.36
0.46
4.3
0.71
Comments
median 0.41
0.71
2.04
3.53
6.04
23.67
9.12
Likes
median 4.785
0.04
0.05
0.33
0.26
2.5
0.21
Shares
median 0.235
Bars, left to right: posts with 12,300,000, 5,100,000, 287,100, 69,000, 58,800, 42,100 views
6 measured17 not opened
Ad category mix
47 Meta videos
UGC talking head and mixed make up 79% of ads. Meme ads run longest (median 60 days).
47%32%13%
CategoryAdsMedian days runningDays
UGC talking head22ads53.5 d
Mixed15ads39 d
Meme6ads60 d
Screen demo2ads84.5 d
Before and after1ads18 d
Voiceover b-roll1ads65 d
Not seen: Creator partnership ads on Meta; TikTok ads (EU library); Google Ads; Apple Search Ads; Image or carousel ads on MetaAll categories
Survival
days since first seen, all still active
15 of 47 ads still run after 60 days, 3 after 120.
74%35 of 47
32%15 of 47
6%3 of 47
6%3 of 47
30+ days60+ days90+ days120+ days
Variants per category
628 variants on 47 videos
Mixed ads get the most variants: 19 per ad (292 across 15).
posting patterns of 121 creators; 29 profiles checked so far
39 of 121 creator profiles checked: 18 with "several posts within a month", 9 with "one post", 5 with "4+ posts over 30+ days", 4 with "posts mostly about the app", 3 with "2-3 posts, 30+ days apart".
Polished motion-graphics launch video on pink-orange gradients and white cards showing the Studio DAW, a reverb knob panel and a feature word list; no people
Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.
What can your app copy from Suno?
Enter your app and we write the first lessons for it from Suno and the apps around it. Free.
Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
What can your app copy from Suno?
Enter your app and we write the first lessons for it from Suno and the apps around it. Free.
0247 of 227 active creatives are distinct dissected videos; image and carousel ads are counted but not dissected.
035 collected ads show no Suno content and are left out of every count.
04Engagement (comments, likes, shares) measured on 6 of 23 own TikTok posts.
05Creator types: 29 of 121 creator profiles opened; 82 creators stay "not checked yet" until checked.
06Creator post counts differ for 20 of 121 creators (search hits vs profile count). Tables use the profile count.
076 accounts found in searches are left out of the creator counts: 1 point at another app or are named like the app without being it, 5 never name, tag or link it.
082 ads from the app's advertiser do not name, tag or link the app and are shown apart, outside every ad count.
Store data
secondary
360,090
ratings
4.88
average rating
#3 / #5
US free / grossing, 2026-07-30
25
countries charting
Caveats
10
Meta Ad Library was read logged-out: 227 active creatives, EU reach and spend not shown
Ad counts are creatives and variants, not impressions
Partner-page counts come from the advertiser name 'X with Suno'
Longest-running ads: three dissected videos tie at 142 days
Estimated shares are my rough estimate and not measured; no install attribution was available
No App Store reviews were collected (0 read)
Instagram: the verified-looking @suno account is Suno Investimentos (finance)
TikTok card counts for creators are likes or views as shown on search cards (some show 0)
Podcast quotes come from a transcript without speaker labels
TikTok Commercial Content Library
Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.
What can your app copy from Suno?
Enter your app and we write the first lessons for it from Suno and the apps around it. Free.
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