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AppsLifestyle

Umax - Become Hot

iOSv1.4.3, 2024-06-28umaxapp.comApp Store
JSON / MCP
What it is

Umax is a looksmaxxing app that analyzes a user's selfie and produces an appearance-improvement plan, mainly for people trying to improve their facial attractiveness.

Maker
Improvement Tech LLC
Launched
Nov 2023
Category
Lifestyle
Price
Free, subscriptions $3.99 to $24.99
US ratings
52K, 4.6 avg
Best rank
#87 grossing, Norway
  • Made by Blake Anderson, founder of the apps RizzGPT, Cal AI and Umax [whop.com]
  • Reportedly generated almost $5 million over the prior year [sofarbot.com]
  • Scaled to $600k MRR in 3 months by iterating hooks [LinkedIn]

How Umax got its users

Umax grew on paid TikTok creators and an invite-code loop; the founder said in 2024 it ran almost no paid ads. Confidence: medium

Main channel: Creators and UGC, as the reading above names it
Creators and UGCOwn accountsYouTubeApp Store search and chartsPress and articlesReddit
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2023-11Creator promos on TikTok: Paid small promos with underground rizz accounts. 200,000 downloads, 80k mrr within a week
  2. 2023-12 to 2024-03TikTok own account: Own @umax.app posts: transformation. median 465K views, max 1.2M views across 8 posts
  3. FebruaryCreators and organic: Looksmaxxing trend plus GPT vision API timing, according to the founder. February we did about 700,000 in revenue
3 more steps:
Creators and UGC Top creator posts about Umax
53 creators; tags and links first
53 creators, 34 tag or link the app; 966K likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

Open
How Umax gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
53 creators, 34 tag or link the app; 966K likes on their best posts
Shown at the top of the page.
Open the tab
Own accounts
@umax.app: 8 TikTok posts, 3.8M views, 8 past 100K
Open the tab
YouTube
15 videos about Umax, 186K views
App Store search and charts
108K ratings, 4.6 average; in a top 100 in 3 of 25 stores
  • United States 52K ratings
  • United Kingdom 7.1K ratings
  • India 6.2K ratings
Open the tab
Press and articles
11 articles found
The list:
Open the tab
Reddit
17 threads name Umax, 268 comments
The list:
Podcasts and interviews
3 episodes name Umax, 8 founder quotes
The list:
Open the tab
Posts on X
2 posts name Umax, 151 likes
The list:
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Organic, own postsCreator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 54 creators; 27 profiles checked so far
28 of 54 creator profiles checked: 14 with "one post", 4 with "posts mostly about the app", 4 with "4+ posts over 30+ days", 3 with "2-3 posts, 30+ days apart", 3 with "several posts within a month".
Posts mostly about the app 47%
4+ posts over 30+ days 47%
2-3 posts, 30+ days apart 36%
Several posts within a month 36%
One post 1426%
0 of 54 creators show a promo code (0%)Creator timeline
Own TikTok views per post
8 posts of @umax.app
8 of 8 posts passed 100K (dashed). Median 400,000. Nothing after 2024-03-04.
0100K200K300K400K500K600K700K800K900K1M1.1M1.2MDec 23Jan 24Feb 24Mar 242023-12-04: 197,300 views2023-12-07: 202,100 views2023-12-08: 216,600 views2024-01-17: 465,300 views2024-01-17: 334,700 views2024-01-19: 653,700 views2024-01-22: 1,200,000 views2024-03-04: 537,100 views
Posts per month: Dec 2023: 3, Jan 2024: 4, Mar 2024: 1
Engagement per 1k views
thin data: 6 of 8 posts measured
Shares range 0.11 to 0.47 per 1k across the measured posts.
1.17
1.51
1.01
0.4
2
0.92
Comments
median 1.09
40.17
17.75
8.75
22.78
7.91
10.08
Likes
median 13.915
0.47
0.15
0.11
0.27
0.12
0.23
Shares
median 0.19
Bars, left to right: posts with 1,200,000, 653,700, 537,100, 465,300, 334,700, 216,600 views
6 measured2 not opened
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Next: Top videos
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Top videos

What the top ads and own posts say, from their transcripts.

Open
What they say
top 0 ads by variants, then days running; top 3 own posts by views
TikTok
Own post, @umax.appTransformation
1,200,000 views17.3s2024-01-22
“My bro needed to glow up”
What they say
“My bro needed to glow up. So I gave him the ultimate method.”
The first lines of every top video:
Storyline
A man in a studio room says his bro needed to glow up
TikTok
Own post, @umax.appVlog or POV
653,700 views9.2s2024-01-19
What they say
What this video says:
TikTok
Own post, @umax.appTalking head
537,100 views30.6s2024-03-04
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Locales

Where it charts and how it rates, store by store.

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3 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
47.6% of the ratings in tracked stores
108.4K
ratings in tracked stores
25 App Store countries
4 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 47.6% of the ratings in the 25 tracked stores.
United States US51.6K
United Kingdom GB7,120
India IN6,159
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US not in a top 100 -- 51,592 47.6% 4.56 English-
United Kingdom GB not in a top 100 -- 7,120 6.6% 4.45 English-
India IN not in a top 100 -- 6,159 5.7% 4.40 No Hindi, has EN-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Next: Creators and organic
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Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Revenue and charts

Revenue and charts

Revenue estimate first, then what moved the charts.

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  • Revenue and download estimate
  • Founder-stated numbers with dates
  • Ad launches against rank history
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Next: Sources

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, umaxapp.com
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 518 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
5 episodes with the founder or team
Press and founder posts
1
“We did $250 promos with these kind of like underground Riz...”
The Outliers Code (podcast), 2024-07-20
11 press links
Every article and interview we read.
Data problems found
5
01Engagement (comments, likes, shares) measured on 6 of 8 own TikTok posts.
02Creator types: 27 of 54 creator profiles opened; 26 creators stay "not checked yet" until checked.
03Creator post counts differ for 11 of 54 creators (search hits vs profile count). Tables use the profile count.
0410 accounts found in searches are left out of the creator counts: 9 point at another app or are named like the app without being it, 1 never name, tag or link it.
05No Meta video ads dissected yet.
Store data
secondary
51,570
ratings
4.56
average rating
- / -
US free / grossing, 2026-07-30
3
countries charting
Caveats
10
No ad data: the Meta Ad Library keyword search was logged out and found 0 creatives
TikTok EU Commercial Content Library only covers EU ads and returned 0
Instagram was collected only for @umax.app and from hashtag results
TikTok card counts for creator posts equal their like counts
Founder statements come from two 2024 podcasts only
One Substack piece says Umax launched in November 2024
The 'unrelated UMAX' problem: the university in Paraguay
The estimated shares are the analyst's estimate and are not stated by any source
App Store reviews skew negative by nature and cover 518 of 51,570 ratings
The creator list is limited to what TikTok search, tag and code searches returned

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-09-30). No ads in TikTok's ad library (EU, 2 searches). No Google ads for umaxapp.com. Not shown for Umax, nothing to fill them: Winning ads, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-09-30.

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