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Video Up! Video Editor & Maker app icon
AppsPhoto & Video

Video Up! Video Editor & Maker

iOSv3.4.0, 2026-10-13video-up.appApp Store
JSON / MCP
What it is

A mobile video editor and video maker from MAETCH EXPANSION, S.L. It offers editing tools, music, filters, templates and an AI video editor for people making social media clips and family videos.

Maker
MAETCH EXPANSION, S.L.
Launched
Apr 2022
Category
Photo & Video
Price
Free, subscriptions $2.99 to $35.99
US ratings
97K, 4.6 avg
Best rank
#28 grossing, US
  • Maker is MAETCH EXPANSION, S.L.
  • These are third-party estimates, not founder numbers
  • Chart snapshot 2026-07-30: US grossing rank 28, not in the US free top 100

How Video Up! Video Editor & Maker got its users

Instagram and small UGC creators are the visible channels; the revenue implies paid acquisition that no public library shows. Confidence: low

Main channel: Creators and UGC, as the reading above names it
Creators and UGCApp Store search and chartsPress and articles
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2022-04 release to 2026-10Instagram own account: Template-led reels from a 560-post account built to 194K followers
  2. 2026-03 to 2026-09Small UGC creators (TikTok and...: Paid partnership posts in English and Spanish showing the app
Creators and UGC Top creator posts about Video Up! Video Editor & Maker
7 creators; tags and links first
7 creators, 6 tag or link the app; 3.3K likes on their best postsAll creators

Overview

Every channel we found, then the numbers behind it.

Open
How Video Up! Video Editor & Maker gets users, channel by channel
Chartjump's reading of the evidence
Creators and UGC
7 creators, 6 tag or link the app; 3.3K likes on their best posts
Shown at the top of the page.
Open the tab
App Store search and charts
187K ratings, 4.6 average; in a top 100 in 22 of 25 stores
  • United States 97K ratings, #39 grossing
  • Brazil 16K ratings, #25 grossing
  • United Kingdom 10K ratings, #47 grossing
Open the tab
Press and articles
10 articles found
The list:
Open the tab
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Creator posts
Category colors match on every tab
Creator posting patterns
posting patterns of 7 creators; 1 profiles checked so far
3 of 7 creator profiles checked: 2 with "several posts within a month", 1 with "one post".
Several posts within a month 229%
One post 114%
0 of 7 creators show a promo code (0%)Creator timeline
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Locales

Where it charts and how it rates, store by store.

Open
22 of 25
stores where it charts
top 100, category or overall
United States
biggest store by ratings
52.2% of the ratings in tracked stores
186.6K
ratings in tracked stores
25 App Store countries
24 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
United States holds 52.2% of the ratings in the 25 tracked stores.
United States US97.3K
Brazil BR15.7K
United Kingdom GB10.2K
Best rank by country
category top 100, 2026-11-07
Best: #25 grossing in Photo & Video, Brazil.
Brazil BR#25
United States US#39
United Kingdom GB#47
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
United States US #39 grossing, Photo & Video #39- 97,325 52.2% 4.56 English-
Brazil BR #25 grossing, Photo & Video #25- 15,667 8.4% 4.57 Portuguese-
United Kingdom GB #47 grossing, Photo & Video #47- 10,203 5.5% 4.47 English-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-11-07: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Next: Creators and organic
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Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Revenue and charts

Revenue and charts

Revenue the founder or press stated, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, video-up.app
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 100 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Press and founder posts
0
10 press links
Every article and interview we read.
Data problems found
5
01Creator types: 1 of 7 creator profiles opened; 4 creators stay "not checked yet" until checked.
02Creator post counts differ for 1 of 7 creators (search hits vs profile count). Tables use the profile count.
03Reviews per month: 100 of 100 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
049 accounts found in searches are left out of the creator counts: 0 point at another app or are named like the app without being it, 9 never name, tag or link it.
05No Meta video ads dissected yet.
Store data
secondary
97,271
ratings
4.56
average rating
- / #28
US free / grossing, 2026-07-30
22
countries charting
Caveats
10
Meta Ad Library was read logged out: 0 creatives, 0 variants
TikTok Commercial Content Library (EU) and Google Ads Transparency Center returned nothing
TikTok @videoup_app is marked NAME_ALIKE_NOT_THE_APP
Instagram reel view counts come from one truncated text row with 12 readable values
Creator figures are TikTok card counts (likes or top counts), not views
The only organic dissection is an anomaly (Claude Code content, no Video Up!)
the chart snapshot is dated 2026-07-30
Reddit, YouTube, X, podcasts, founder interviews and press produced no usable statements
Review sample is 100 recent US reviews and skews negative
All channel shares are labelled estimates with low confidence

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-11-02). No ads in TikTok's ad library (EU, 2 searches). No Google ads for video-up.app. Not shown for Video Up! Video Editor & Maker, nothing to fill them: Winning ads, Top videos, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-11-02.

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