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AppsEntertainment

zeta: AI Chat, Story, Play

iOSv3.49.55, 2026-09-28zeta-ai.ioApp Store
JSON / MCP
What it is

Zeta is an AI character chatting service where users roleplay interactive stories with fictional characters, including romance, fantasy and drama, and can create their own characters.

Maker
Scatter Lab, Inc.
Launched
May 2022
Category
Entertainment
Price
Free, subscriptions $1.99 to $139.99
US ratings
31K, 4.6 avg
Best rank
#61 grossing, US
  • Made by Scatter Lab, Inc. [App Store]
  • Released on 2022-05-30 [App Store]

How zeta got its users

What we can see points to own accounts: @playzetaai: 26 TikTok posts, 2.2M views, 4 past 100K. Confidence: low

No paid ads were found; visible sources are a small own TikTok and rival-app switchers, against 500k monthly downloads estimated, led by Japan.

Main channel: Own accounts, as the reading above names it
Own accountsCreators and UGCYouTubeApp Store search and chartsPress and articlesPosts on X
Chartjump's reading of the evidence per channel, not install shares. Install-share estimate per channel with Pro
How it happened
  1. 2022-05-30App Store: Release of the app by Scatter Lab, Inc
  2. 2025-11 to 2026-09TikTok own account @playzetaai: 26 posts: character cards. 33.6K followers, median 30.7K views, max 1.1M views
  3. 2025-11-12 onwardX @playzetaAI: Intro post, clips from the TikTok videos and a link to a plot page on zeta-ai.io. 15K, 10K, 6.7K, 5.3K and 3K views shown on five posts
2 more steps:
Own accounts zeta's own top posts
@playzetaai: 26 TikTok posts, 2.2M views, 4 past 100K
@playzetaaiTikTokOwn account
206K views · 2025-12-02
“Don't wait up-Go to bed”
@playzetaaiTikTokOwn account
161K views · 2025-11-13
@playzetaaiTikTokOwn account
54K views · 2026-01-30
@playzetaai: 26 TikTok posts, 2.2M views, 4 past 100KWhat they say

Overview

Every channel we found, then the numbers behind it.

Open
How zeta gets users, channel by channel
Chartjump's reading of the evidence
Own accounts
@playzetaai: 26 TikTok posts, 2.2M views, 4 past 100K
Shown at the top of the page.
Open the tab
Creators and UGC
27 creators, 27 tag or link the app; 184K likes on their best posts
Open the tab
YouTube
13 videos about zeta, 152K views
App Store search and charts
288K ratings, 4.6 average; in a top 100 in 7 of 25 stores
  • Japan 186K ratings, #5 grossing
  • South Korea 68K ratings, #9 grossing
  • United States 31K ratings, #30 free
Open the tab
Press and articles
10 articles found
The list:
Open the tab
Posts on X
5 posts name zeta, 89 likes
The list:
Reddit
2 threads name zeta, 63 comments
The list:
Bar length: how much evidence we found for the channel, on a log scale (ad-days for ads, likes for creator posts, views for own posts and YouTube, articles, episodes, ratings). It shows where the evidence is, not a measured install share.
Organic, own postsCreator posts
Category colors match on every tab
Own TikTok views per post
26 posts of @playzetaai
4 of 26 posts passed 100K (dashed). Median 30,150. Nothing after 2026-09-22.
0100K200K300K400K500K600K700K800K900K1M1.1MNov 25Feb 26May 26Aug 262025-11-13: 161,200 views2025-11-13: 7,999 views2025-11-28: 121,000 views2025-11-28: 15,500 views2025-11-28: 13,400 views2025-11-28: 10,300 views2025-12-02: 205,800 views2025-12-11: 17,300 views2025-12-11: 12,800 views2025-12-11: 11,100 views2026-01-13: 1,100,000 views2026-01-21: 18,000 views2026-01-30: 53,500 views2026-02-27: 24,000 views2026-03-12: 29,600 views2026-03-18: 32,200 views2026-03-26: 31,000 views2026-04-07: 33,700 views2026-04-27: 46,700 views2026-05-06: 51,700 views2026-05-18: 30,700 views2026-05-20: 52,900 views2026-06-12: 49,900 views2026-07-27: 22,700 views2026-09-16: 14,700 views2026-09-22: 7,810 views
Posts per month: Nov 2025: 6, Dec 2025: 4, Jan 2026: 3, Feb 2026: 1, Mar 2026: 3, Apr 2026: 2, May 2026: 3, Jun 2026: 1, Jul 2026: 1, Sep 2026: 2
Engagement per 1k views
thin data: 6 of 26 posts measured
Shares range 0.06 to 5.58 per 1k across the measured posts.
0.17
0.29
1.1
0.71
1.59
5.16
Comments
median 0.905
2
4.73
10.06
7.45
8
13.21
Likes
median 7.725
0.21
1.94
5.58
2.29
0.06
4.18
Shares
median 2.115
Bars, left to right: posts with 1,100,000, 205,800, 161,200, 121,000, 53,500, 52,900 views
6 measured20 not opened
Creator posting patterns
posting patterns of 27 creators; 9 profiles checked so far
11 of 27 creator profiles checked: 5 with "4+ posts over 30+ days", 3 with "several posts within a month", 2 with "2-3 posts, 30+ days apart", 1 with "posts mostly about the app".
Posts mostly about the app 14%
4+ posts over 30+ days 519%
2-3 posts, 30+ days apart 27%
Several posts within a month 311%
0 of 27 creators show a promo code (0%)Creator timeline
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Next: Top videos
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Top videos

What the top ads and own posts say, from their transcripts.

Open
What they say
top 0 ads by variants, then days running; top 3 own posts by views
TikTok
Own post, @playzetaaiVoiceover b-roll
205,800 views39.7s2025-12-02
“Don't wait up-Go to bed”
What they say
“This poor bastard. He thought he could snitch and live to tell the tale.”
The first lines of every top video:
Storyline
A zeta character card for a mafia boyfriend shows on screen while a voice narrates in second person
TikTok
Own post, @playzetaaiScreen demo
161,300 views56.3s2025-11-13
What they say
What this video says:
TikTok
Own post, @playzetaaiOtherNo speech
53,600 views33.2s2026-01-30
What they say
What this video says:

Transcripts: Whisper, first 60 seconds of each video, as heard (names can be misspelled). No speech means silent, music only or a slideshow; then the on-screen text is shown. Storylines are read by AI from the frames and the transcript.

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Next: Locales
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Locales

Where it charts and how it rates, store by store.

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7 of 25
stores where it charts
top 100, category or overall
Japan
biggest store by ratings
64.7% of the ratings in tracked stores
287.6K
ratings in tracked stores
25 App Store countries
6 of 25
stores in their main language
from the App Store listing languages
Free
ad languages
with a free account
Ratings by country
top 3 of 25 stores
Japan holds 64.7% of the ratings in the 25 tracked stores.
Japan JP186K
South Korea KR67.5K
United States US31.2K
Best rank by country
category top 100, 2026-10-05
Best: #5 grossing in Entertainment, Japan.
Japan JP#5
South Korea KR#9
United States US#30
GrossingFreePaid
longer bar, higher rank
Store by store
3 of 25 stores, by ratings
CountryBest rankGrossingFreeRatingsAvgListing languageAds in it
Japan JP #5 grossing, Entertainment #5#7 185,986 64.7% 4.51 Japanese-
South Korea KR #9 grossing, Entertainment #9#21 67,517 23.5% 3.94 Korean-
United States US #30 free, Entertainment #44#30 31,206 10.9% 4.65 English-
22 more countries
Every tracked store: ranks, ratings and language support.
Daily tracker, 2026-10-05: the rating count and average in each country's App Store, and the best position in Apple's top 100 for the category (overall when only that). A dash: not in that top 100. Listing language: whether the App Store listing is in the country's main language. Ads in it: share of the dissected ads in that language.
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Creators and organic

Creator posts, codes and the app's own accounts.

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Next: Audience

Audience

Who the ads speak to, with the evidence behind each group.

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Next: Revenue and charts

Revenue and charts

Revenue estimate first, then what moved the charts.

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Next: Sources

Sources

Where every number comes from, and what is missing.

Open
Collected by Chartjump
Meta Ad Library, logged out
TikTok Commercial Content Library, EU only
Google Ads Transparency Center, zeta-ai.io
TikTok organic: account pages, hashtag and code search
Daily tracker: ratings, App Store top charts per country
App Store listing and review feed, 930 reviews
Apple charts, ratings, public pages: input to the Chartjump estimate
App Store listing
apps.apple.com
Podcasts
Free account
10 episodes with the founder or team
Press and founder posts
0
10 press links
Every article and interview we read.
Data problems found
6
01Engagement (comments, likes, shares) measured on 6 of 26 own TikTok posts.
02Creator types: 9 of 27 creator profiles opened; 16 creators stay "not checked yet" until checked.
03Creator post counts differ for 9 of 27 creators (search hits vs profile count). Tables use the profile count.
04Reviews per month: 718 of 930 fall in the last four months. That is the review feed window, not real volume, so it is not used as a signal.
0558 accounts found in searches are left out of the creator counts: 17 point at another app or are named like the app without being it, 41 never name, tag or link it.
06No Meta video ads dissected yet.
Store data
secondary
30,804
ratings
4.65
average rating
#49 / #61
US free / grossing, 2026-07-30
7
countries charting
Caveats
11
dissection.json does not exist and ads.json is empty: no ad creatives were collected or...
Meta Ad Library was searched logged-out by keyword; 0 results does not prove no ads
EU reach and ad languages were not read; the TikTok EU library returned 0
Instagram profiles collected: none
Card counts on TikTok are likes shown on the card, not views
Own TikTok views come from 26 posts; the 1.1M video is not among the 9 dissected organic posts
@zeta.psl, @zetahub2 and fan edits are name matches and are excluded from the app's numbers
YouTube, press, podcast and most Reddit results are about Zeta Global or other companies named...
The App Store RSS read has 930 reviews, skewed to recent months (523 in 2026-09)
the mix shares are my estimate, labelled as such, and low confidence
No founder or company statements about channels were found, so founder_quotes is empty

Paid: every active ad found for the advertiser in the Meta Ad Library with start date and variant count as Meta publishes them; videos fetched for analysis only and deleted after frames, transcript and OCR were derived; one model read per creative into a fixed schema. Organic: public profile counts only. Creators count only when a caption tags, links or names the app (graded per creator). Founder statements quoted verbatim and checked by code. Estimates labelled and linked. Not affiliated with the app or its publisher.

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No ads in Meta's Ad Library (logged-out keyword searches, checked 2026-10-04). No ads in TikTok's ad library (EU, 2 searches). No Google ads for zeta-ai.io. Not shown for zeta, nothing to fill them: Winning ads, Teardowns, Ad categories, Creative families, Psychology. Data as of 2026-10-04.

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